How to Share an Etsy Listing on Pinterest

Sharing your Etsy listings on Pinterest is one of the most effective ways to drive traffic and sales to your shop, and the process is easier than you might think. Whether you're using the share button directly on Etsy, the handy browser extension, or creating a custom Pin from scratch, you can turn your beautiful product photos into a powerful marketing asset. This guide will walk you through a few different ways to share your listings and provide actionable strategies to help your products get discovered by Pinners ready to buy.

Why Pinterest is a Goldmine for Etsy Sellers

Before jumping into the "how," it's worth understanding the "why." Unlike other social media platforms where content is fleeting, Pinterest acts more like a visual search engine. Users (Pinners) are actively searching for inspiration, ideas, and, most importantly, products. They're in a planning and shopping mindset, making them the perfect audience for your unique Etsy items.

Here’s why it works so well:

• High Purchase Intent: A huge percentage of Pinners have purchased a product after seeing it on the platform. They don't just browse, they build wish lists and plan purchases.
• Long Lifespan of Content: A Pin can continue to drive traffic to your Etsy listing for months or even years after you post it, unlike an Instagram post that disappears from feeds within hours.
• Visual Discovery: Etsy is a visual marketplace, and Pinterest is a visual discovery tool. Your high-quality product photos can capture a potential buyer's eye instantly.

Getting Started: Your Pre-Pinning Checklist

To get the most out of your efforts, a little prep work goes a long way. Make sure you have these foundational pieces in place before you start sharing your listings.

1. Set Up a Pinterest Business Account

If you’re still using a personal account, it’s time to switch. A free Pinterest Business account gives you access to critical tools like analytics, the ability to run ads, and the option to claim your website. You can either convert your existing personal account or create a brand new one for your Etsy shop.

2. Claim Your Etsy Shop

Claiming your Etsy shop on Pinterest is a must. This process links your Etsy store to your Pinterest profile, which adds your profile picture to any Pin saved from your shop (even if someone else shares it). It also gives you access to specific analytics for Pins originating from your shop, showing you which products are generating the most interest. You can find this option in your Pinterest settings under "Claimed Accounts."

3. Create SEO-Friendly Boards

Think of Pinterest boards as organized folders for your products and inspiration. Create specific boards that relate to your product categories, aesthetics, or the problems your products solve. For example, a jewelry seller might have boards like:

• "Handmade Sterling Silver Necklaces"
• "Minimalist Gold Earrings"
• "Meaningful Gift Ideas for Her"
• "Boho Wedding Style Inspiration"

Use keywords in your board titles and descriptions that your ideal customers would actually search for. This helps Pinterest understand what your content is about and show it to the right people.

How to Share an Etsy Listing on Pinterest: 3 Simple Methods

Now for the main event. Here are three different ways to get your Etsy listings onto Pinterest, each with its own advantages.

Method 1: Using the “Share” Button on Your Etsy Listing

This is the fastest and most direct way to share a single listing. It's built right into the Etsy interface.

1. Navigate to the Etsy listing you want to share.
2. Under the product photos and description, look for the social media icons. Click the Pinterest icon (the red “P”).
3. A pop-up window will appear showing the available images from your listing. Choose the best, most eye-catching product photo.
4. A new window will open for you to edit your Pin. Your Etsy title will likely pull in as the description, but you should take a moment to customize it.
5. Choose the most relevant board from the dropdown menu at the top of the screen.
6. Click “Save.” Your product is now on Pinterest, linked directly back to your Etsy listing!

Best for: Quickly Pinning a handful of items when you don't have a lot of time.

Method 2: Using the Pinterest Browser Extension

If you plan to Pin more regularly, installing the free Pinterest browser extension (available for Chrome, Firefox, etc.) is a huge time-saver. It allows you to Pin from any webpage, including your Etsy listings.

1. Once installed, visit the Etsy listing you want to Pin.
2. Click the Pinterest extension icon in your browser's toolbar. You'll see an overlay appear on the page.
3. Hover over the image you want to Pin and click the red “Save” button that appears.
4. Just like with the previous method, a pop-up window will let you choose a board and edit the description before publishing.

Best for: A faster, more efficient workflow when Pinning multiple items from your shop or even sharing inspiration from other websites.

Method 3: Manually Creating a Pin (The Best for Optimization)

While the first two methods are fast, creating a Pin manually gives you the most control over its look, feel, and SEO. This is the method most professional marketers use to create high-performing Pins.

1. Download your best product photo(s). Go to your Etsy listing and download the highest-quality images you want to feature. Vertical images perform best on Pinterest.
2. Alternatively, design a custom graphic. Use a tool like Canva to create a Pin graphic with text overlays. You can showcase multiple product photos, add your brand name, or include a call-to-action like "Shop Now" or "Handmade Gift Idea." Stick to a 2:3 aspect ratio (e.g., 1000px by 1500px).
3. Go to Pinterest and click “Create” > “Create Pin.”
4. Upload your image or graphic.
5. Write an SEO-optimized title. Instead of just your Etsy product title, use descriptive keywords. For example, change "Clay Mug" to "Handmade Ceramic Coffee Mug with Blue Glaze."
6. Write a keyword-rich description. This is your chance to tell people more about your product while using relevant search terms. Describe the materials, who it's for, and why they'll love it. Think about what your customers are searching for.
7. Add the Destination Link. This is the most important step! Copy the URL from your Etsy listing page and paste it into the "Destination Link" field. Double-check that it's correct.
8. Choose the most relevant board and click “Publish.”

Best for: Gaining full control over your Pin’s performance, creating branded content, and maximizing your SEO potential.

Strategies to Maximize Your Reach and Clicks

Simply sharing your listings isn't enough. To get real traction, you need a smart strategy. Here are a few tips to elevate your pinning game.

Craft Irresistible Pin Descriptions

Your Pin description is your sales pitch. Don’t just copy your Etsy title. Instead:

• Use long-tail keywords: Be specific. Instead of "wood sign," try "rustic personalized farmhouse wood sign for family name."
• Write for humans: Use natural sentences. Describe the benefits and paint a picture of how the customer can use your product.
• Add a call-to-action: Encourage users to take the next step. "Click to see more colors," "Shop the full collection," or "Get this as a gift for Mom" are all great options.

Consistency is Everything: Schedule Your Pins

Pinning consistently tells the Pinterest algorithm that you are an active and valuable creator. You don’t need to be on the platform 24/7. Aim to Pin a few times a day rather than all at once. Pinning a mix of your own product listings and other relevant content (like blog posts or inspiration that fit your brand) is a great way to provide value and keep your boards active.

Create Fresh Pin Images for Old Listings

Pinterest loves fresh content. This doesn't mean you need to constantly create new products. Instead, create new Pin images for the same Etsy listing. You can use different product photos, create a collage, make a short video Pin of you using the product, or design a new graphic in Canva. This gives you a reason to re-share your bestsellers without coming across as spammy.

Experiment with Video and Idea Pins

Don't limit yourself to static images. Create short video Pins showing your product in action, your making process, or a 360-degree view. Idea Pins are multi-page, video-first formats that can tell a story and are excellent for engagement, though they currently don't have direct, clickable links on every slide. They are great for building brand awareness that can lead to profile visits and follows.

Final Thoughts

Sharing your Etsy products on Pinterest isn't just another task on your to-do list, it's a powerful strategy for connecting with customers who are ready to shop. By choosing the right Pinning method and optimizing things like your descriptions, board names, and images, you can create a steady stream of traffic that grows over time.

As our shop grew, we found that managing consistent posting across Pinterest, Instagram, TikTok, and Facebook became overwhelming. That's why we built Postbase - to create a simple, visual calendar where you can plan and schedule all your content in one place. It helps us keep our marketing consistent without bouncing between a dozen different apps, giving us more time to focus on creating the products people love.