How to Share a Post to an Event Page on Facebook

Trying to share an update from your Facebook Page directly to an event you're hosting? You've probably noticed there isn't a simple Share to Event button. This article breaks down why that is and gives you two simple, step-by-step methods to get your content in front of your event attendees. We'll also cover some best practices for keeping your event page engaging so you can build real excitement for your big day.

Why You Should Post Updates to Your Facebook Event Page

Before jumping into the "how," it's helpful to understand the "why." Your Facebook Event page isn't just a digital flyer, it's a dynamic hub for communication and community building leading up to your event. Consistently sharing content here doesn't just fill space - it serves a clear strategic purpose.

Here’s what you accomplish by regularly posting on your event page:

• Build Anticipation: Countdown clocks, speaker spotlights, and behind-the-scenes glimpses get people genuinely excited. An active event page turns passive attendees into eager fans.
• Communicate Important Information: This is the single best place to post logistics. Think directions, parking info, schedule changes, what to bring, and answers to frequently asked questions. This reduces confusion and the number of DMs you have to answer.
• Boost Engagement and Community: Ask questions, run polls, and encourage people to post. When attendees start talking to each other, you're building a community before the doors even open. This can transform a one-off event into a recurring favorite.
• Increase Visibility: Every time someone interacts with a post on your event page (likes, comments, or shares), it can appear in their friends' news feeds. This organic reach acts as free marketing, getting your event in front of more people who might be interested.

A silent event page suggests a disorganized or low-energy event. An active one shows you're prepared, professional, and dedicated to creating a memorable experience.

Understanding Facebook’s Rules: The Missing "Share" Button

The first thing to clarify is that Facebook does not currently offer a direct way to share an existing post from your personal profile or business Page into an event page's discussion feed. When you click the "Share" button beneath a post, you'll see options to share to your feed, a friend's profile, a Group, or another Page you manage - but "Event" is not on that list.

This limitation exists because Facebook treats Event pages as semi-contained spaces. The "Discussion" tab is meant for conversations *about* the event, not just as a mirror of your main Page's feed. Therefore, any content you want on the event page must be created as a new, original post within that event.

But don’t worry. "Sharing" content to your event page is still easily accomplished with a couple of effective workarounds. You’re essentially just reposting the content in a new spot. Let's walk through exactly how to do that.

How to Get a Post onto Your Facebook Event Page: Two Methods

Since you can't use a simple share button, you'll need to manually add the content to a new post on the event page. Here are the two most common and effective ways to do it.

Method 1: The Direct Copy & Paste Method

This method is the cleanest and makes your post look completely native to the event page. You're effectively recreating the original post from scratch within your event's discussion feed. It's perfect for when you want the content - especially videos and high-quality images - to appear seamlessly for your attendees.

Step-by-Step Instructions:

1. Find the Original Post: Go to your Facebook Page or profile and locate the post you want to share to your event.
2. Copy the Text: Highlight all the text in the caption and copy it to your clipboard (Ctrl+C on Windows, Cmd+C on Mac).
3. Save the Media: Right-click on the image or video in the post and select "Save image as..." or "Save video as..." to download the file directly to your computer or phone. If there are multiple images, save each one.
4. Navigate to Your Event Page: Go back to your event page and click on the "Discussion" tab.
5. Create a New Post: At the top of the discussion feed, you'll see a box that says "Write something..." Click inside it.
6. Paste the Text: Paste the caption you copied earlier into the text box (Ctrl+V on Windows, Cmd+V on Mac). Read it over and make any adjustments. You might want to tweak the language to speak directly to your attendees (e.g., change "Check out our latest update" to "Hey everyone, here’s an important update for you!").
7. Upload the Media: Click the photo/video icon and select the media file(s) you just saved. Give them a moment to upload.
8. Publish or Schedule: Once everything looks good, you can either click "Post" to publish it immediately or click the calendar icon next to the Post button to schedule it for a later time.

Pros: The content looks original and is fully integrated into the event. Media is high-quality and plays directly in the feed. This method generally drives higher engagement within the event itself.

Cons: It takes a few extra steps. Engagement (likes, comments) on this new post is separate from the original post - it doesn't add to the original's social proof.

Method 2: Linking to the Original Post

This method is faster and serves a different purpose: driving traffic back to the original post on your main Page. It's a great option if your goal is to consolidate all the engagement (likes, shares, comments) on the original post instead of splitting it between two places.

Step-by-Step Instructions:

1. Find the Original Post: Go to the post on your main Facebook Page that you want to share.
2. Get the Post's Unique URL: Click on the timestamp of the post (e.g., "5h ago," "June 1 at 10:00 AM"). This will open the post on its own dedicated page.
3. Copy the URL: Copy the full URL from your browser's address bar.
4. Navigate to Your Event Page: Go to the event page and find the "Discussion" tab.
5. Create a New Post: Click inside the "Write something..." box to start a new post.
6. Add Context and Paste the Link: It's a good idea to write a quick introductory sentence first. Something like, "For those who missed it on our main page, here’s the latest announcement about our keynote speaker!" Then, paste the URL you copied.
7. Wait for the Link Preview: Facebook will automatically generate a preview of the linked post, usually including the main image and the start of the caption. This makes it look much better than a raw link.
8. Publish: Once the preview has loaded and you're happy with your introductory text, click "Post."

Pros: This is very fast and easy. It helps drive traffic and engagement back to your main Facebook Page, which can be good for your overall Page algorithm.

Cons: It looks like an external link, which can sometimes get less engagement than a native post. Users have to click away from the event page to fully interact with the content, which creates friction.

Best Practices for Event Page Content Strategy

Knowing how to post content is one thing, knowing what to post is another. A well-managed event page keeps attendees informed and excited. Here are some ideas to add to your content calendar.

• Create a Welcome Post: As soon as you create the event, pin a welcome post to the top of the Discussion tab. Thank people for their interest, provide a quick overview of what to expect, and link to the ticket or registration page.
• Post Regular and Useful Updates: Make your event page the go-to source for information. Announce speakers as they're confirmed, share the final event schedule, provide details about navigating the venue, and give last-minute reminders before the event starts.
• Build Hype with Teasers: Share short video clips from last year's event, post sneak peeks of your venue setup, or create countdown graphics (e.g., "Only 10 days left!").
• Ask Engaging Questions: Spark conversation by involving your audience. Ask questions like, "What speaker are you most excited to see?" or "What's the one thing you hope to learn at our workshop?" Running polls can be a simple and effective way to get people to interact.
• Introduce Your Sponsors and Partners: Shine a spotlight on the sponsors who make your event possible. This not only shows appreciation but also adds credibility to your event.
• Encourage User-Generated Content (UGC): Before the event, ask attendees to share why they're coming. During and after the event, create a unique hashtag and encourage everyone to use it when they post photos or updates. You can then reshare the best posts on your event page.
• Set Clear Posting Cadence: Don't spam your attendees, but don't go silent, either. A few posts a week leading up to the event is usually a good rhythm. Increase the frequency in the final days as important reminders become necessary.

Final Thoughts

While there's no magic button to "share" a post directly to a Facebook Event Page, the workarounds are simple and effective. You can either copy and paste the content for a native feel or link back to the original post to centralize engagement. Think about which approach best fits your goal for that specific update and follow the simple steps to keep your attendees in the loop.

Manually managing content for your main page and special event pages can get overwhelming, especially when you're preparing for the event itself. We built Postbase to simplify exactly this kind of complexity. Our visual calendar allows you to plan everything in one place, making it easy to see where your content is going and when. This allows you to plan out your event announcements alongside your regular posts, so you can repurpose the right updates seamlessly and keep your community engaged everywhere without feeling like you're stuck juggling a dozen different tabs.