How to Share a Post on Facebook to Another Page

Trying to share a compelling Facebook post from one page to another? It feels like it should be just one click, but the process has a few quirks that can trip you up. This guide breaks down exactly how to share a post to another page you manage, explores the strategy behind why you'd want to, and covers best practices for doing it the right way to maximize your content's reach and impact.

The "Why": Strategic Reasons to Share Between Facebook Pages

Before getting into the step-by-step, it's worth understanding the strategic advantages of sharing posts. This isn't just about filling your content calendar, it's a powerful tactic for growth, engagement, and brand building.

1. Cross-Promotion and Audience Growth

The most powerful reason to share content is to introduce it to a new, relevant audience. If you manage multiple pages for complementary but distinct brands, sharing a high-performing post from one page to the other is a free and organic way to cross-pollinate your audiences.

Example: Imagine you manage the Facebook pages for a local coffee shop and a nearby independent bookstore. When the bookstore posts about a "meet the author" event, the coffee shop can share that post with a simple caption like, "Our friends at @BookstoreName down the street are hosting an awesome event tonight! Grab a latte and go support a local author." You've just provided value to your coffee shop followers and exposed the bookstore's event to a new group of potential attendees.

2. Content Amplification and Efficiency

Not every piece of content needs to be created from scratch. You’ve already put in the work to create a fantastic post - a beautiful video, an insightful graphic, or a compelling customer story. If it performed well on its original page, sharing it gives that content a second life. This is especially useful if you manage pages for different regional branches of the same business. A great promotion or company update posted on the national page can be easily shared by all the local pages, saving each local manager from having to reinvent the wheel.

3. Building Community and Partnerships

Social media is, at its heart, social. Sharing content is one of the best ways to build digital goodwill. When you share a post from a partner organization, a neighboring business, or an influencer who tagged your brand, you're signaling a relationship and acknowledging their work. This simple act can strengthen partnerships, encourage them to share your content in the future, and show your audience that you're an active participant in your community, not just a broadcaster.

4. Sourcing User-Generated Content (UGC)

Did a customer post an amazing photo or review on their own timeline and tag your page? Sharing it directly to your page (with their permission, of course!) is one of the most authentic forms of marketing you can get. It provides social proof and celebrates your customers, turning them into brand advocates. A direct share maintains the authentic look and feel, showing their original caption and thoughts.

How to Share a Post on Facebook to Another Page: The Step-by-Step Guide

Ready for the nuts and bolts? The process is slightly different depending on whether you're on a desktop computer or using the mobile app, but the key step is the same: making sure you're sharing as your Page, and not as your personal profile.

Method 1: Using the "Share" Button on Desktop

This is the most common method for managers working from a laptop or desktop computer.

1. Find the Post: Navigate to the Facebook post you want to share. It can be from a page you manage or any other public page.
2. Click the "Share" Button: Beneath the post's content and reactions, you'll see the "Like," "Comment," and "Share" buttons. Click Share.
3. Choose How to Share: A menu with several options will appear. Select "Share to a Page."
4. Select Your Page: A new window will pop up. At the very top, you'll see a small circle icon with your profile picture and name. This is the most important step. Click this icon. A dropdown list of all the Pages you manage will appear. Select the Page you want to publish the shared post to.
5. Write Your Caption: Now that you're posting as your Page, you'll see a text box to write your own introductory text. Always add context here! Explain why you're sharing the post, add your own perspective, or ask a question to your audience.
6. Post It: Once you're happy with your caption, click the blue "Post" button at the bottom. The post will now appear on the timeline of the Page you selected.

Method 2: Using the "Share" Button on Mobile (iOS/Android App)

The process on the Facebook mobile app is just as straightforward once you know where to tap.

1. Find the Post: Open the Facebook app and navigate to the post you want to share.
2. Tap the "Share" Button: Located in the bottom-right corner of the post.
3. Change the Destination: On the next screen, look at the top. You'll likely see "Share to Facebook" along with your personal profile name and picture. Tap this area.
4. Select "Share to a Page": A list of options will pop up. Choose "Share to a Page."
5. Choose Your Page: You'll be shown a list of all the Facebook Pages you manage. Select the destination page where you want the shared post to appear.
6. Add Your Context: Just like on desktop, you now have a text field to add your own caption. Don't skip this! This is your chance to engage your audience.
7. Post It: Tap the "Post" button in the top right corner. You're all set!

Shared Posts vs. Crossposting: Which Should You Use?

While sharing is a great tool, Facebook offers another, more integrated method for video content called Crossposting. Understanding the difference is vital for any serious social media manager.

What is a Shared Post?

A "shared post" is what we've just covered. It appears on your page's timeline as a 'wrapped' piece of content, showing the original post block with its media, creator, and caption. Your page's commentary is added above this block. Think of it like a quote tweet on X (formerly Twitter).

• Pros: Quick, easy for any public post, and gives very clear attribution to the original source. It’s perfect for sharing community news, partner content, or UGC.
• Cons: Reach for shared content can sometimes be lower than for native content. Crucially, the engagement (likes, comments, views) is fragmented. Some people will engage with your share, but many will click through and engage on the original post, making it harder to track a single post's total performance.

What is Crossposting?

Crossposting is a specific feature for videos that allows two or more pages to publish the same video natively. All the views, likes, and comments are aggregated across all the crossposts, giving you one unified set of performance metrics. This is only possible between pages that have established a crossposting relationship in their page settings.

• Pros: The video appears as a native upload on every page, which Facebook's algorithm typically favors, leading to better organic reach. The combined analytics give you a true, complete picture of how the video is performing across all audiences. It’s ideal for brands with multiple-location pages that want to publish the same video ad or announcement.
• Cons: It only works for video content, and it requires a one-time admin setup between the pages (you can find this in Page Settings >, Video >, Crossposting). You can't just crosspost any video you find, the pages must have mutually agreed to the relationship.

Best Practices: How to Share Like a Pro

Just knowing how to click the share button isn't enough. To make your shares effective, follow these simple but powerful guidelines.

• Always Add Context: This is the most important rule. Never do a "naked share" with no commentary. Tell your audience why this post matters to them. Ask a question to spark conversation. Add a behind-the-scenes tidbit. The context you add is where the value is.
• Tag the Original Page: Even though the share automatically links to the original, it's great etiquette to @mention the original creator in your caption. For instance: "So excited for what our partners over at @OriginalPage are doing!" This sends them a notification and fosters a collaborative spirit.
• Check Your Page Role: Can't see the option to share to your page? You're likely not logged in correctly or don't have the right permissions. You must be an Admin or Editor of a page to post content to it, including shared posts.
• Respect the Original Creator's Privacy: If a post doesn't have a share button, there's a reason. The original creator has likely set privacy restrictions on it (e.g., posted to "Friends only" or within a private group). Never screenshot and share content that wasn't meant to be public.
• Mix It Into Your Strategy: A feed filled with only shared posts can feel impersonal and unoriginal. Use shares to supplement your native content, not replace it. The 80/20 rule is a good guideline: create original, native content 80% of the time, and use curated/shared content for the other 20%.

Common Problems &, Quick Fixes

"I clicked 'Share' but it went to my personal profile!"

This is the most common mistake. You forgot to switch from your personal profile to "Share to a Page." The fix is easy: simply go to your personal profile, find the accidental share, click the three dots (...) and delete it. Then, try again, making sure to select your Page before posting.

"I can't find 'Share to a Page' as an option."

This almost always means you aren't an Admin or Editor on the page you're trying to post to. Double-check your page roles in the Meta Business Suite or have a current Admin confirm your permission level.

Final Thoughts

Sharing posts between Facebook pages is more than just a function, it's a core strategy for efficient social media management, audience building, and community engagement. By mastering the simple steps to share as your page and layering in best practices like adding context and tagging original creators, you can amplify your content's power and build stronger ties within your digital community.

We know that managing content across multiple pages and platforms can quickly become a juggling act. At Postbase, we've designed our entire platform around simplifying that complexity. Instead of wrestling with individual posts, we give you a beautiful visual calendar to plan your content and a powerful scheduler to publish it everywhere at once - customized for each platform. With Postbase, you can manage all your accounts from a single dashboard, finally giving you the time to focus on creating great content instead of getting lost in the workflow.