How to Share a Link on TikTok

Sharing a link on TikTok isn't as simple as posting on other platforms, but it's one of the most powerful ways to turn your viewers into website traffic, customers, or followers on other channels. This guide will walk you through every method for sharing links - from the classic bio link to clickable Story stickers and the creative workarounds the pros use to drive traffic directly from their videos.

The Classic Move: Your Bio's "Link in Bio"

The most common and enduring way to share a link on TikTok is through your profile bio. This single, clickable link is your digital storefront, your content hub, your direct line to whatever you want to promote. It's the method most users are familiar with and the one you'll reference constantly in your videos, so getting it right is fundamental. Before you can add it, though, you need to know who has access to this feature.

Who Can Add a Link to Their TikTok Bio?

There's a bit of nuance here. Officially, the ability to add a clickable "website" field to your profile is reserved for Business Accounts. Back in the day, TikTok often required creators to have at least 1,000 followers to unlock this feature, even on a Business Account. While that follower gate seems to have loosened for many, converting to a Business Account is still the most reliable way to get the feature to appear.

Some Personal Accounts may also see the website field, but it's not guaranteed. If you're serious about using TikTok for your brand, business, or as a creator, switching to a Business Account is a no-brainer. It costs nothing and gives you access to the website link, analytics, and other commercial features.

Switching is Painless: To switch, go to your Profile >, tap the three lines in the top right >, Settings and privacy >, Account >, Switch to Business Account. Follow the prompts, and you're done!

Step-by-Step Guide: How to Add a Link to Your Bio

Once you've confirmed you have a Business Account, adding your link takes just a few seconds. Here's exactly how to do it:

1. Go to Your TikTok Profile: Tap the "Profile" icon in the bottom-right corner of the app.
2. Tap "Edit profile": You'll find this button directly underneath your username and follower counts.
3. Find the "Website" field: Scroll down a bit in the Edit profile menu. If you have the feature enabled, you'll see a field labeled "Website."
4. Add Your Link: Tap on the "Website" field and paste in the full URL you want to use (e.g., https://www.yourwebsite.com). Double-check for any typos!
5. Save Your Changes: Tap "Save" in the top-right corner. Go back to your profile, and you should see your new clickable link displayed right below your bio description.

Upgrade Your Bio: Using "Link in Bio" Tools for More Options

Placing a single link in your bio is great, but what if you're promoting a new YouTube video, a product sale, and your latest blog post all at the same time? This is where "link in bio" aggregator tools become essential. These services let you create a simple, mobile-friendly landing page where you can host dozens of links, all accessible through that one clickable URL in your TikTok profile.

Think of it as a micro-website dedicated to your most important links. Popular options include:

• Linktree
• Beacons
• Koji
• Stan Store

With a link-in-bio page, your followers can tap your bio link and be presented with a clean menu of options, like "Shop My Latest Collection," "Watch the New Video," "Read the Blog Post," or "Follow Me on Instagram." This approach maximizes the value of your single bio link, ensuring your audience can always find what they're looking for, no matter which video sent them there.

Engage Directly: Adding Clickable Links to TikTok Stories

While the bio link is permanent, TikTok Stories offer another powerful way to share a clickable link directly within content. This is a game-changer for time-sensitive promotions, like a flash sale, an event sign-up, or driving traffic to a brand new piece of content right after it drops.

The "Link Sticker" allows you to add a clickable button on top of your Story video or image. When a user taps it, they’re sent directly to your URL without ever leaving the TikTok app, thanks to its in-app browser. It's an incredibly low-friction way to drive immediate action.

Step-by-Step Guide: How to Add a Link to Your Story

1. Start Creating a Story: Tap the "+" icon at the bottom of the screen to open the camera. You can record a new clip or upload one from your camera roll. Make sure you are in "Story" mode, not video mode.
2. Open the Stickers Menu: Once your clip is ready, look at the editing options on the right-hand sidebar. Tap the "Stickers" icon (it looks like a square with a happy face).
3. Select the "Link" Sticker: In the sticker tray, you should see an option labeled "Link." Tap it.
4. Add Your URL and Customize: Paste your destination URL into the first field. In the second field, type out the button text. Be specific! Instead of "Click here," use actionable text like "Shop the Sale" or "Full Recipe Here."
5. Place and Post: Drag the link sticker wherever a finger can easily tap it - avoiding the very edges of the screen. Finish editing your Story and post it. Since it's a Story, it will disappear after 24 hours, making it perfect for urgent CTAs.

Creative Workarounds: Driving Traffic from Your TikTok Videos

This is where social media managers and savvy creators really show their expertise. We all know that you cannot put a clickable link in a TikTok video description or caption. The text is just text. So, how do brands successfully drive millions of clicks every day? Through a strategic combination of clear calls-to-action (CTAs) and making the "link in bio" destination as obvious as possible.

Strategy 1: The Verbal and Text Overlay CTA

The most effective strategy is the simplest: tell people exactly what to do. You can't just hope they'll notice your bio link - you have to actively direct their attention there within the video itself.

• Verbal CTA: Actually say the words "link in bio" in your video. For example: a chef demonstrating a quick cooking tip might end the video with, "...and if you want the full-length recipe, grab it at the link in my bio!"
• Text Overlay CTA: Don't rely on audio alone. Use TikTok's text tool to add a clear, on-screen prompt like "Shop this look 👉 Link in Bio" or "Full post at the link in our bio!" People often scroll with the sound off, so a visual cue is vital. Use arrows or eye-catching graphics pointing towards where the profile name and bio link are located on the screen.

Strategy 2: The Shoppable Video Feed Hack

This is a more advanced technique perfect for e-commerce brands. Instead of just a list of buttons, some link-in-bio tools (like Koji or LTK) allow you to embed your TikTok videos directly onto your landing page. Beside (or below) each video, you place the specific link for the product featured in it.

Your in-video CTA then becomes much more specific and effective: "To get this exact sweater, tap the link in my bio and then tap this video's thumbnail to shop."

This removes all friction. The user doesn't have to search your website, they are taken directly to a page that visually shows them exactly what to click to buy the item they just saw.

Strategy 3: Using TikTok's Built-in Monetization Features

For qualifying accounts, TikTok *does* offer some native "clickable" link integration directly in videos, primarily through TikTok Shop.

If you're a registered seller on TikTok Shop, you can tag your products directly in a video. A small shopping bag icon will appear. When users tap it, a product overlay pops up showcasing the item(s) with a direct link to purchase within the TikTok app.

While this is limited to physical products sold through their platform, it's the only native way to make a link directly accessible from a standard feed video.

Strategies for Success: How to Actually Get People to Click

Knowing how to share a link is only half the battle. You have to give people a powerful reason to click. Just putting "link in bio" at the end of a video isn't enough.

Make Your CTAs Crystal Clear

Your call-to-action should be the most obvious thing in your video's final three seconds. Use a combination of a verbal prompt, an on-screen text overlay, and sometimes even a hand gesture pointing up towards your name in the corner of the screen. Don't be subtle!

Create a Compelling Reason to Leave the App

TikTok is designed to keep users swiping. To get someone to stop scrolling and intentionally leave the feed to visit your profile, you need to offer real value. What are they gaining by clicking?

• For E-commerce: "Get this outfit with a 20% off code" is stronger than "Shop our clothes."
• For Coaches/Educators: "Download the free template I'm using now" is stronger than "Learn more about me."
• For Bloggers: "The top 3 tools I can't live without are detailed in my latest post" is stronger than "Read my blog."

Spark curiosity, solve a problem, or offer an exclusive incentive. Give them something they can only get by clicking the link.

Keep Your "Link in Bio" Page Clean and Aligned

Nothing kills conversion faster than a confusing landing page. When a user clicks your link, they trust that they will find what they're searching for. If you promise a recipe but the link is broken, or if your page lists forty unorganized links, you've broken that trust. Keep your page clean, feature only three to five essential links at a time, and ensure that they are always up-to-date.

Final Thoughts

Turning views into action on TikTok depends on mastering the ways to share your links. By using your bio link effectively, adding clickable links to Stories for timely moments, and building strong calls-to-action in your videos, you create a clear pathway to guide your audience from the For You Page to your website, shop, or other social channels.

Consistently aligning the promise in your TikTok videos with the offer in your bio link is fundamental for building that user trust. At Postbase, we built our visual planning calendar specifically to solve this problem. I can schedule my TikToks for the weeks ahead and simultaneously see what promotion my "link in bio" page needs to feature on that exact day - making sure the content and the call-to-action are always perfectly in sync, all within one organized view.