How to Share a Business Page on Facebook

Sharing your Facebook Business Page is one of the fastest and easiest ways to grow your brand's audience, tapping into a network that already knows and trusts you. This guide will walk you through exactly how to do it - not just the click-by-click instructions for desktop and mobile, but also the strategies that turn a simple share into meaningful new followers and engagement.

Why Share Your Facebook Business Page?

Beyond just "getting more likes," sharing your Page is a foundational step in building an organic social media presence. Every time you or someone else shares your Page, it's a social endorsement working in your favor. Here's why it's a non-negotiable task for any brand.

• Spark Authentic, Organic Growth: Your personal network of friends, family, and colleagues is your brand's first-ever group of potential cheerleaders. Sharing your Page introduces your new venture to them in a personal way, and if they share it, you gain access to their networks. This initial traction helps you break out of the "zero followers" void.
• Build Essential Social Proof: A Page with single-digit followers can feel a bit empty to a potential customer who stumbles upon it. A quick boost from your initial network helps your Page look lively and legitimate from the start. That activity creates immediate credibility.
• Reach Hyper-Relevant Audiences: When you share your Page in niche Facebook Groups, you're putting your brand directly in front of people already interested in your industry, products, or services. It's one of the most effective forms of free, targeted marketing available.
• It's Completely Free Marketing: Before you even consider Facebook Ads, you have a powerful and entirely free marketing tool at your fingertips. Every share costs nothing but can bring in valuable, highly engaged followers who genuinely want to follow your journey.

How to Share a Facebook Page: The Step-by-Step Guide

The mechanics of sharing a page are simple, but the interface can vary slightly between desktop and mobile. Here's a breakdown for both, so you can share from where you are.

Sharing on Desktop (Computer)

Sharing from your laptop or desktop gives you more options and extra room to craft a thoughtful message.

1. Navigate to Your Business Page: Go to Facebook and select your business page from the menu on the left or by searching for it.
2. Find the three-dot menu: Just below your page's cover photo, you'll see a row of buttons like "Like," "Follow," "Message," and "..." (the three-dot menu icon). Click the "..." button.
3. Select "Share...": A drop-down menu will appear. Click on "Share..." and a sharing pop-up will open with several powerful options for how you want to share your page.

Once the popup appears, you have several choices. Let's break down the most popular ones:

• Share to News Feed: This is the most common option. It publishes a post on your personal profile that features a link to your Page. Before posting, add a compelling caption. Don't just post the link - tell people why you created the page and what content they can expect. It's your chance to give them a reason to click "Follow."
• Share to a Group: This is a goldmine for reaching a targeted audience. If you're a member of relevant groups, you can share directly there. Important: Always check the group rules first! Many groups have strict policies against self-promotion. Look for threads designated for sharing business pages or ask a moderator if it's okay.
• Send in Messenger: If you want to grab the attention of a specific person or small group, sharing via Messenger is a great personal touch. Craft a friendly message explaining why you'd like them to see the page.

Sharing on Mobile (iPhone or Android)

Sharing on the go is just as easy with the Facebook app.

1. Open the Facebook app and visit your Business Page. You can find it via your menu or by searching.
2. Tap the Share Icon: Near the top of the page, usually under the Page name and profile picture, you'll see a button labeled "Share." In some versions of the app, this might be a subtle three-dot '...' menu instead. Tap it.
3. Choose Where to Share: A menu will appear with several options:
   • Share to Your Feed: Similar to desktop, this creates a post on your personal timeline. Write a great caption to accompany it.
   • Share to Your Story: Stories are more informal and immediate. Great for quick announcements, and you can add stickers, text, and music to make it more engaging.
   • Copy Link: One of the most useful options. We'll cover why in the next section.
   • Send in Messenger / WhatsApp: Shares the Page link directly to contacts or group chats.
   • Share to a Group: Like on desktop, you can share directly to a group you're in, but remember to check group rules.

Beyond the 'Share' Button: Finding and Using Your Page's URL

Knowing how to copy your direct page link is a superpower. The 'Share' button is great for posting within Facebook, but the URL allows you to promote your page anywhere.

How to Find Your Facebook Page URL

• On Desktop: It's simple. Visit your business page and look at the address bar in your web browser. That's your URL (e.g., https://www.facebook.com/YourBusinessName). You can copy it directly from there.
• On Mobile: When you're on your Page, tap the three-dot menu (...) and select "Copy link." This will save the full URL to your phone's clipboard.

Now that you have the link, you can add it to your email signature, your personal LinkedIn profile, your Instagram bio, and the footer of your website. Anyone interacting with your brand elsewhere can easily find you on Facebook with a single click.

Smart Strategies for Sharing Your Business Page

Just because you can share your page doesn't mean spamming your link everywhere is effective. Use a bit of strategy for the best results.

1. Personalize, Don't Generalize

When sharing your page to your personal feed, avoid the generic "Please like my page." Instead, provide context. Share your story. Are you a local artist finally selling prints online? A new restaurant sharing your menu? A consultant sharing industry tips? Make it personal! A good caption could be:

"Big news! We're excited to launch the Facebook page for our new dog-walking business in the city. If you want to see adorable dog photos and get notifications about special offers, give us a follow!"

2. Share Specific Posts, Not Just the Page

The best way to get someone to follow your Page is to show them why it's worth it, not just tell them. Find a compelling post you've already published - a helpful video tutorial, a funny meme, an amazing customer photo - and share that to your personal profile or a group. New viewers will see high-quality content first, and the "Like" or "Follow" button on the post itself makes it easy to engage. This feels like sharing valuable content rather than asking for a favor.

3. Engage Respectfully in Groups

When sharing in groups, your goal is to be an active member, not just a marketer. Participate in discussions, answer questions, and offer advice. When the time is right (like on a dedicated promotion day), share your page. Since you've already added value, people will be more receptive to checking it out.

4. Make It Easy for Others to Share

Turn your followers into advocates. Run a small giveaway where one way to enter is sharing your latest post. If you have a happy customer story, ask permission to use it and tag them - they’ll often be delighted to share. Your followers can create a ripple effect, so don’t hesitate to ask for their help.

What If You Can't Share Your Page? Common Issues

Sometimes things don't go smoothly. Here are common issues and how to fix them.

Problem: The "Share" button is missing

This is often due to restrictions you set on your page. Check your settings under Settings &, Privacy >, Settings >, Privacy >, Page and Tagging. Ensure your page is set to public and that sharing is allowed. Age or country restrictions might also limit visibility.

Problem: You shared to a group, but the post was deleted

This usually means you violated a group rule. Many groups remove shared posts because of rules against self-promotion. Review the group's "About" section or rules. Some only allow promotion on specific days (like "Self-Promo Saturday"), others don't allow it at all. Always respect moderators’ guidelines.

Final Thoughts

Sharing your Facebook Page may seem basic, but it's essential for growth. Master these simple steps - on mobile and desktop - and combine them with a thoughtful strategy to reach new audiences authentically, build social proof, and start your social media journey for free.

After attracting followers, the key to engagement is posting great content consistently. Nobody wants to follow a page that goes quiet for weeks. At Postbase, we believe this should be the easy part. Our visual calendar helps you plan and schedule content across all your platforms in one view, eliminating the last-minute guessing of "What do I post today?" It allows you to focus on creating quality content rather than wrestling with your social media workflow.