How to Share a Blog Post on Instagram

Sharing your new blog post on Instagram can feel like trying to fit a square peg in a round hole. You've poured hours into writing incredible content, but now you’re facing a platform that notoriously dislikes outside links. This guide breaks down effective, creative strategies to move your Instagram followers from their feed to your latest article, turning scroll time into valuable traffic.

Why Is Sharing a Blog Post on Instagram So Tricky?

Unlike Facebook or X (formerly Twitter), Instagram is a closed visual ecosystem. Its primary goal is to keep users inside the app, which is why you can’t just drop a clickable link into an Instagram feed post caption. If you've ever tried, you know it just shows up as plain text, leading to a dead-end for your audience.

But that doesn't mean it’s impossible. You just have to work with the platform's rules. Clickable links are only available in a few key places:

• The single link in your bio.
• The "Link Sticker" in Instagram Stories.
• Direct Messages (DMs).
• Instagram Ads.

Your entire strategy will revolve around creatively and persuasively directing your audience to one of those locations.

Start with a Strong Foundation: The Link in Your Bio

The "link in bio" is your most valuable piece of real estate on Instagram. It’s the one permanent spot where you can direct traffic off-platform. Before you even think about creating content to promote your blog, make sure this foundation is solid.

1. Master the Single Link CTA

The simplest approach is to update your bio link every time you publish a new blog post. When you do this, you also need to update your bio text with a clear Call to Action (CTA) that points to it. Don't just assume people will know to click.

Example CTA in Bio:

“👇 Read my latest post on 10 time-saving kitchen hacks!”

“NEW on the blog: How to plan a trip to Italy on a budget. Get all the details at the link below!👇”

2. Expand Your Options with a Link Hub

Constantly changing your bio link can be a hassle, and it means your audience can only access your latest post. A better long-term solution is to use a "link-in-bio" tool like Linktree, Koji, or Later's Linkin.bio. These services create a simple landing page that houses multiple links.

This approach allows you to feature your newest blog post at the top while still giving followers access to your homepage, other popular articles, your services page, or affiliate links. It turns your one link into a powerful hub for all your important content.

4 Creative Strategies to Promote Your Blog Post on Instagram

Once your bio link is ready, it's time to create content that makes people want to click it. Your goal is not to post a link, it's to create compelling, native Instagram content that acts as an advertisement for your blog post.

Strategy #1: Drive Direct Clicks with Instagram Stories

Stories are arguably the most effective way to share your blog content because they allow you to use the all-powerful Link Sticker. This is the only organic method for adding a direct, clickable link to a piece of content. Here's how to do it well.

How to Use the Link Sticker Effectively:

1. Create a Custom Graphic: Don’t just post a screenshot of your blog. Use a simple tool like Canva to create a vertical graphic (1080x1920 pixels) that is visually appealing. Pull a key quote, list a few bullet points, or simply use your blog post's title against a branded background.
2. Tease the Content: Don't give everything away. Your Story should build curiosity. Create a short sequence of Story slides.
   • Slide 1: Start with a question or a pain point your blog post solves. Use the Poll or Quiz sticker to get engagement. (e.g., “Struggling to keep your houseplants alive? 🪴”)
   • Slide 2: Share one interesting tip, stat, or teaser from the post. (e.g., “Did you know that overwatering is the #1 killer? I break down the 3 signs to look for...”)
   • Slide 3: Add your visually appealing graphic and use the Link Sticker. Customize the sticker text to be a clear call to action, like “Read the full guide” or “Tap to learn more.”
3. Add the Link Sticker: When creating your Story, tap the sticker icon at the top of the screen and select “Link.” Paste your blog post URL, customize the sticker text, place it somewhere prominent, and you're good to go!

Strategy #2: Create a “Micro-Blog” with a Carousel Post

A carousel post is one of the best ways to repurpose your blog content for the Instagram feed. It allows you to break down key ideas into digestible, bite-sized slides that educate your audience and create a powerful incentive to learn more.

How to Structure a Value-Packed Carousel:

1. Slide 1: The Hook. Use this first slide for your blog post title or a compelling question that grabs attention immediately. Treat it like a headline.
2. Slides 2-9: The Value. Pull 3-5 of the most valuable tips, steps, or insights from your blog post. Dedicate one slide to each point. Use bold text, clean graphics, and relevant icons. Remember to keep the text minimal and easy to read.
3. Slide 10: The CTA. The final slide is your call to action. Tell your audience exactly what to do next. It should include two CTAs:
   • Action CTA: "Want the full details? Read the complete guide at the link in my bio!"
   • Engagement CTA: "Save this post for later and share it with a friend who needs it!"

Your caption should briefly introduce the topic and reinforce the value inside the carousel, finishing with another strong prompt to head to your bio link. This format provides immense value upfront, building trust and making users more likely to follow through and read the full article.

Strategy #3: Stop the Scroll with a Reel

Short-form video is the king of organic reach on Instagram right now. Creating a Reel that teases your blog content is a fantastic way to reach a new audience beyond your existing followers.

Simple Reel Ideas to Promote a Blog Post:

• Listicle Pointing Video: Use a trending audio track. Point to text bubbles that appear on screen, listing the key takeaways or steps from your blog post. The final text bubble can be something like, “Get the full guide at the link in bio!” This format is easy to create and highly effective.
• Talking Head Summary: Film a short video of yourself talking directly to the camera. Briefly introduce the problem your blog post solves and share one game-changing tip. End by saying, “I wrote a whole blog post with more details on this. You can find it at the link in my bio.” This adds a personal touch and builds authority.
• Behind-the-Scenes: Show a quick time-lapse of you writing the post or finding photos for it. Add text overlay explaining "Wrote a new blog post today all about [your topic]!" This humanizes your content process and sparks curiosity.

For any Reel, remember to use multiple CTAs: a verbal one in the video, a text overlay on the screen, and another clear directive in the caption.

Strategy #4: Drive Engagement with a DM "Keyword"

This strategy is a clever way to boost your post’s engagement while making it incredibly easy for followers to get the link. Instead of just saying "link in bio," create a CTA that invites conversation.

Here’s how it works:

1. In your feed post caption (for a carousel or Reel) or in your Story, add a specific call to action like: “Comment ‘GUIDE’ below, and I’ll send the direct link to your DMs!”
2. When a user comments with the keyword, you manually (or with an automation tool like ManyChat) send them a direct message with the clickable link to your blog post.

Why This Method is So Powerful:

• Boosts the Algorithm: Every comment signals to the Instagram algorithm that your content is valuable, which can increase its reach.
• Reduces Friction: Your follower doesn't have to leave the feed, go to your profile, find your bio, and click the link. The link comes directly to them, making them much more likely to click it.
• Builds Connection: It initiates a personal interaction in the DMs, which can help foster a stronger community.

Final Thoughts

Successfully sharing a blog post on Instagram is less about finding a shortcut and more about transforming your content into a format that feels native to the platform. By focusing on creating value-driven Stories, carousels, and Reels that tease your article's content, you give your audience a reason to take that next step and click through to your website.

We know that planning all of this - your carousels, your multi-slide Stories, and your Reels - can quickly become a juggling act. That’s why we built Postbase. Our visual content calendar allows you to lay out your entire promotional plan at a glance, so you can see how your feed posts and Stories all work together to drive traffic. Instead of wrestling with spreadsheets and disconnected apps, you can easily plan a cohesive campaign that guides your audience from Instagram directly to your new blog post.