How to Set Up Instagram Shopping with Shopify

Turning your Instagram feed into a clickable, shoppable storefront is one of the most powerful moves you can make as a Shopify merchant. This guide breaks down exactly how to connect Shopify to Instagram Shopping, step-by-step, transforming your content from simple brand awareness into a direct revenue driver with a complete walkthrough of the setup process, a checklist to make sure you're eligible, and best practices for creating content that actually converts followers into customers.

First Things First: Are You Eligible for Instagram Shopping?

Meta has a few requirements you need to fulfill before they allow shopping features. Getting this sorted out first will save you a lot of headaches later. Think of this as your pre-flight checklist.

• Your business must be in a supported country. Most major markets are supported, but you can check Meta's official list to be certain.
• You must sell physical goods. Instagram Shopping is designed for tangible products. Currently, services and digital products are not supported for product tagging.
• You need an Instagram Business or Creator account. If you're still running a personal account, you can convert it for free in your Instagram settings under "Account Type and Tools."
• Your Instagram account must be connected to a Facebook Page. This connection helps Meta verify your business identity.
• Your business must comply with Meta's Commerce Policies. Read through the Commerce Policies and the Merchant Agreement to ensure compliance.
• You must own and operate a website domain. Meta will ask you to verify your domain to confirm it belongs to you.

If you meet all these requirements, you're ready to start the setup process.

How to Set Up Instagram Shopping with Shopify: A Step-by-Step Guide

The entire connection is managed through Shopify's official sales channel, making the setup straightforward. Follow these steps to get your accounts connected and your products synced properly.

Step 1: Install the Facebook &, Instagram Channel on Shopify

This app is the bridge between your Shopify store and Meta's commercial platform, syncing your products and managing sales.

1. From your Shopify Admin dashboard, look for "Sales Channels" on the left-hand menu.
2. Click the "+" icon and find the Shopify App Store.
3. Search for "Facebook &, Instagram" (it's the official app built by Shopify).
4. Click "Add App" and follow the prompts to install it on your store.

Step 2: Connect Your Assets in Commerce Manager

Once the channel is installed, it will prompt you to link your Meta business accounts. Connect the following:

• Your Facebook Page.
• Your Instagram Business Profile.
• Your Business Manager account.
• Your Facebook Ad Account.
• Your Commerce Account and Product Catalog.
• Enable Checkouts: Choose checkout on your website for better sales tracking through your own store.
• Confirm Your Settings: Agree to the terms and click "Finish Setup."

Step 3: Sync Your Products from Shopify

With your accounts connected, make your products available to be tagged. The channel will automatically sync your Shopify store products with its Facebook catalog.

You can manage which products get synced within the Facebook &, Instagram channel in Shopify.

Step 4: Verify Your Domain

Meta requires domain verification to prevent impersonation. Do this from Facebook Business Manager:

1. Navigate to Business Settings >, Brand Safety >, Domains.
2. Add your Shopify store's root domain.
3. Select the Meta-tag Verification method. Copy the generated tag.
4. In Shopify admin, go to Online Store >, Themes and edit the current theme's code.
5. Open the theme.liquid file and paste the meta-tag in the <,head>, section. Save changes.
6. Return to Business Manager and click "Verify Domain."

Step 5: Submit Your Account for Review

Request access to Instagram's shopping features for a manual review:

1. Open your Instagram app and go to your profile.
2. Tap the menu, then go to Settings and privacy >, Business tools and controls >, Set Up Instagram Shopping.
3. Follow the prompts and submit your account for review.

The review can take from a few hours to a few days. You'll receive a notification in the app once approved.

Now the Fun Part: Tagging Products to Drive Sales

Congratulations, you're approved! Start integrating shoppable tags into your content strategy.

How to Tag Products in Your Content:

• Feed Posts: Tap "Tag Products" when creating a new post and tag up to five products per image.
• Instagram Stories: Use the "Product" sticker. Customize it to match your Story's aesthetic.
• Reels: While editing, select "Tag Products" for items featured in your video.
• Instagram Guides: Create curated collections or gift guides featuring shoppable products.

Best Practices for More Sales from Instagram Shopping

Combine great content with smart strategy to make Instagram Shopping meaningful.

1. Create Visually Stunning &, Authentic Content

Ditch plain product shots for lifestyle photos showing real people using your products.

2. Leverage User-Generated Content (UGC)

When a customer posts with your product, get permission to re-share it and make the post shoppable.

3. Mix Educational with Promotional

Use captions to educate your audience beyond just product descriptions.

4. Engage with Your Community

Respond to comments and DMs promptly to turn interest into sales.

Final Thoughts

Connecting Shopify with Instagram Shopping creates an integrated social commerce experience, making it easier for followers to become customers.

Consistency is key in a shoppable content strategy. At Postbase, we help plan content in advance with a visual calendar, providing consistency and a clear roadmap for campaigns, eliminating the stress of on-the-fly creation.