How to Send Invites from a Facebook Business Page

Your Facebook Business Page is live, but a low follower count isn't going to drive the results you want. Growing your audience starts with a simple first step: sending invitations. This guide breaks down exactly how to send invites to build your initial audience, covering every method for inviting friends, followers, and even people who have engaged with your content.

Why Send Invites? (And a Quick Prerequisite)

Sending invitations is the most direct way to kickstart your page’s growth. It transforms a page with zero followers into one with a foundational audience overnight. This initial group is important for a few reasons:

• Social Proof: A page with 100 followers looks more credible and established than a page with 3. This encourages organic visitors to follow you as well.
• Initial Engagement: Your first followers are your first potential commenters, likers, and sharers. Their interaction tells Facebook's algorithm that your content is valuable, which can increase its reach to a wider audience.
• Direct Feedback: Your friends and early supporters can provide valuable feedback as you begin posting, helping you refine your content strategy.

Before you start, there's one simple prerequisite: you must have an Admin, Editor, or Moderator role on the page. If you created the page yourself, you're already an Admin. If someone else added you to the page, make sure they've given you the appropriate permissions.

Method 1: The Classic Way - Inviting Friends From Your Personal Profile

This is the most common and straightforward method for building your initial follower count. You're simply inviting people from your personal friends list to like your Business Page. It’s effective because these are people who already know, like, and trust you, making them highly likely to support your new venture.

Step-by-Step Guide (Desktop)

Facebook’s interface changes often, but the core process remains the same. Here’s how to do it on a desktop computer:

1. Navigate to your new Facebook Business Page.
2. On your Page’s main feed, look for the box with the “…” button next to “Promote” and “Manage.” Click the three dots.
3. From the dropdown menu that appears, select "Invite friends."

A pop-up window will appear, showing your entire personal friends list. From here, you have a few options:

• Invite Selectively: You can scroll through your friends list and check the box next to the names of people you think would genuinely be interested in your page's content. This is the recommended approach for building a high-quality, engaged audience.
• Switch Accounts: At the top of the pop-up, you might see a dropdown that says "Invites sent from [Your Name]." If you have multiple profiles connected, you can sometimes switch which profile sends the invite.
• Search for a Friend: If you have a long friends list, use the search bar within the pop-up to quickly find specific people to invite.
• The "Select All" Option: You may see an option to "Select All" to invite every one of your friends at once. Use this with caution. While it’s the fastest way to send a lot of invites, it can also lead to a lower-quality audience if many of your friends aren't interested in your page's topic. A smaller, engaged audience is always better than a large, silent one.

Once you’ve selected who you want to invite, click the "Send Invites" button. Each person you selected will receive a notification inviting them to like your page.

Step-by-Step Guide (Mobile)

The process is very similar on the Facebook mobile app:

1. Go to your Facebook Page in the app.
2. Tap the "..." button located under the page title.
3. Tap "Invite friends."
4. Select the friends you want to invite by ticking the circle next to their name.
5. Tap "Send Invites."

Method 2: The Smartest Strategy - Inviting People Who React to Your Posts

This is, by far, one of the most powerful and underutilized growth hacks on Facebook. It allows you to invite people who have already shown interest in your content but haven't yet liked your page. These are "warm leads" - they've proven they like what you post, so they are incredibly likely to accept a page invite.

How a Post Engager is Different

Let's say you run a boosted ad or a post on your page performs really well and gets shared, reaching people outside your current audience. Dozens of people who don't follow your page might "Like" or "Love" that specific post. Facebook gives you a direct opportunity to turn those reactors into permanent followers.

Step-by-Step Guide

1. Find a post on your Business Page that has received likes, hearts, or other reactions. For the best result, pick your most popular content.
2. Click on the string of reaction icons or the text that says something like, "You and 35 others."
3. A pop-up window will appear showing you a list of every single person who reacted to that post.
4. Look at the buttons next to each name.
   • If someone already likes your page, you'll see a greyed-out button that says "Liked."
   • If you have previously invited them, it will say "Invited."
   • If they don't follow your page yet, you will see a blue "Invite" button.
5. Click the "Invite" button for every person you want to convert into a follower! They will receive a notification that "[Your Page Name] has invited you to like their page."

A Pro Strategy: Make this a weekly habit. Every Monday, go back through your top-performing posts from the previous week and methodically invite everyone who reacted but doesn't yet follow your page. Doing this consistently can add dozens or even hundreds of highly engaged new followers every month without spending a dime on ads.

Method 3: Inviting People Through Other Channels

Not everyone you want to reach is on your personal friends list. For these contacts, a direct link to your page is the best way to invite them. This is useful for inviting business contacts, email subscribers, clients, or followers from other social media platforms.

Step 1: Get Your Page URL

First, you need your page's unique URL (its web address). To find it:

1. Go to your Facebook Business Page on a desktop.
2. Look at the URL in your browser's address bar. It will typically be something like https://www.facebook.com/YourPageName.
3. Copy this entire URL.

Step 2: Share the Link Strategically

Now that you have the link, you can share it anywhere. Here are some effective places to put it:

• Email Signature: Add a line to your professional email signature that says "Follow us on Facebook!" and link it to your page.
• Personalized Messages: Send the link directly to specific contacts via Facebook Messenger, LinkedIn, or text message. Personalize your message - don't just dump the link. For example: "Hey [Name], I just launched the Facebook Page for my new project where I'll be sharing updates and tips about [Your Topic]. I thought you'd be interested! Here's the link: [Your URL]."
• Your Website: Add a Facebook icon or a "Follow Us" button on your website's header, footer, or contact page that links back to your Page.
• Email Newsletters: If you have a mailing list, dedicate a section of your next newsletter to announcing your new Facebook Page and include a clear call-to-action with the link.
• Other Social Media Bios: Put your Facebook Page link in your bio on Instagram, X (Twitter), LinkedIn, or TikTok.

Best Practices and Pro Tips for Inviting

Sending the invite is easy, but how you do it matters. Following some simple guidelines will improve your acceptance rate and help you build a more authentic community.

1. Have Content on Your Page First

Never invite people to an empty page. Before sending out a single invite, make sure you have at least 3-5 high-quality posts already published. This shows people what kind of value you'll be providing and gives them a clear reason to click "Like." The content should be a good representation of what they can expect from you going forward.

2. Prioritize Quality Over Quantity

While it's tempting to think a large follower count is the ultimate goal, it's not. An audience of 200 engaged followers who love your content is far more valuable than an audience of 2,000 who never interact with it. Be selective when inviting from your personal friends list. Focus on people who you genuinely believe would be interested in your page's topic. This will improve your engagement rate and make your page's growth more sustainable over time.

3. Don't Be Spammy

Facebook sets limits on how many invites you can send within a certain period to prevent spam. If you try to invite hundreds of people too quickly, your account might get temporarily restricted. Go at a natural pace. And if someone doesn't accept your invite, don't keep sending it to them over and over. One invite is plenty.

4. Follow Up With a Personal Touch

When an important client, partner, or influencer accepts your invite, consider sending them a quick thank you message. A simple, "Hey, thanks so much for liking my new page! Really appreciate the support," can go a long way in strengthening that professional relationship.

Final Thoughts

Getting your first followers is a foundational step in your Facebook marketing. By systematically inviting your friends and, more importantly, the people who are already engaging with your posts, you build a strong base of support that fuels future organic growth and engagement.

Growing your Page starts with invites, but keeping that new audience engaged requires a steady stream of valuable content. That’s why we built Postbase, to give you a modern, streamlined way to plan everything in a visual calendar, schedule posts across all your platforms (including short-form video), and manage all your comments in one inbox. We designed it without the bloat and complexity of older tools so you can get back to what matters: creating a community around your brand.