How to Sell Temu Products on TikTok

Selling Temu products on TikTok isn't just a trend, it's a massive opportunity for anyone looking to build a social media side hustle. This guide walks you through the entire process, from finding viral products and joining the affiliate program to creating TikToks that genuinely convert viewers into customers. We'll cover scannable, step-by-step strategies you can start using today.

Understanding Why Temu and TikTok Are a Perfect Match

Before getting into the "how," it's worth understanding the "why." The partnership works so well for a simple reason: TikTok’s algorithm is a product discovery engine, and Temu’s vast catalog of shockingly affordable items provides an endless stream of content. Users aren't just scrolling for dance trends, they're looking for inspiration, life hacks, and cool finds they didn’t know they needed.

The content formats that thrive on TikTok - like hauls, product demos, “dupes,” and a-day-in-the-life vlogs - are custom-made for showcasing Temu's products. You’re not just selling an item, you’re sharing a discovery, and that feels authentic and engaging to an audience that's tired of slick, traditional advertising.

There are generally two ways people do this:

• Temu Affiliate Program: This is the most popular and lowest-risk method. You earn a commission when someone uses your unique link or code to make a purchase, primarily from new users they refer to the app.
• Dropshipping/Reselling: Ordering products in bulk from Temu and reselling them on another platform like Shopify or Etsy. This requires more upfront investment and management but offers higher profit margins.

For most creators starting out, the affiliate program is the friendliest and most direct route to earning, so that’s what we will focus on.

Step 1: Join the Temu Affiliate Program

Getting set up as a Temu affiliate is your first official step. The program is designed to incentivize creators to bring new users to the platform. In return for your marketing efforts, you get a percentage of the sales made through your referrals. Getting started is straightforward.

How to Sign Up:

1. Visit the official Temu Affiliate Program page (a quick search will bring it up).
2. Fill out the registration form. It's a simple process that requires basic information.
3. Once your application is approved, you'll receive a unique affiliate code and referral link.
4. Place your link somewhere accessible, which for TikTok creators, is almost always the link in your bio.

Remember, the commission structure is often geared towards converting new Temu users. This means your content should be clear enough that someone who has never even heard of Temu can understand the deal and feel compelled to download the app and make their first purchase.

Step 2: Find Products That Will Actually Go Viral

Your success depends almost entirely on your ability to spot products people will get excited about. Generic items won't cut it. You need products that have a “wow” factor, solve a common problem, or look way more expensive than they are. Here’s how to find them.

Go Product Hunting on TikTok

Your best source of inspiration is already on TikTok. The algorithm has already validated what works. Dive into these hashtags:

• #temuhaul
• #temufinds
• #temumusthaves
• #temuaddict

Look for videos with high engagement - lots of likes, shares, and especially saves. Saves are a strong indicator that a viewer wants to remember a product for later. Pay close attention to the comments. Are people asking for the link? What questions are they asking about the product? This is free market research.

Browse Temu’s Built-In Discovery Tools

Temu’s website and app are designed to surface popular products. Don't ignore the obvious. Spend time browsing these sections:

• Best Sellers: This shows you what's already selling in high volumes.
• Lightning Deals: These limited-time offers create a sense of urgency that you can leverage in your videos.
• 5-Star Rated Section: Focus on products with lots of positive reviews, especially those with user-submitted photos and videos. This provides social proof and helps you confirm the quality.

Focus on Niche-Specific "Aha!" Products

The products that perform best on TikTok often make you think, "Why didn't I invent that?" or "I need that right now." Think beyond generic phone cases and look for items that serve a specific purpose in a clever way. Instead of a general approach, niching down can help you build a dedicated audience.

Consider these popular and high-performing categories:

• Home Organization &, Cleaning: A drawer divider for messy cables, a spinning spice rack, a smart way to store foils and wraps, or a weird-looking but effective cleaning tool.
• Kitchen Gadgets: A vegetable chopper that saves time, a mini-bag sealer, an automatic pot stirrer, or an aesthetic coffee frother.
• Beauty &, Self-Care: Dupes for high-end makeup, scalp massagers, heatless-curl tools, and skincare organizers.
• Car Accessories: A mini trash can, a phone mount that fits perfectly in a cup holder, a visor organizer that holds everything.
• Pet Supplies: Puzzle feeders for dogs, clever pooper scoopers, cat toys that stick to the wall.

Step 3: Create TikToks That Convert

This is where your creativity comes in. The goal is to make content that doesn’t feel like an ad. It should feel like a friend sharing a really cool find.

Master Popular Content Formats

The Classic 'Haul' Video

Simple and effective. Order a box of items within a theme (e.g., "Kitchen Finds Under $20") and unbox them on camera. Your genuine, first-look reactions add authenticity. Keep the pace quick, moving from one item to the next without dragging it out.

Problem/Solution Demos

This is arguably the most powerful format. Start by showing a common, relatable problem. Is your sink area cluttered? Are your car seats covered in crumbs? Show that chaos first. Then, introduce the Temu product as the amazing, affordable hero that solves it. The before-and-after transformation is highly satisfying and immediately communicates the product's value.

Example: Start with a shaky shot of a messy drawer full of tangled charging cables. Text: "I can't take this anymore." Then, show a simple Temu cable organizer. Speed up a clip of you putting all the cables in it. End with a clean, satisfying shot of the organized drawer. Text: "This little box was only $3!"

Aesthetic &, 'ASMR' Style Videos

Sometimes, all it takes is making the product look amazing. Use good lighting and show off the item in a clean, aesthetic setting. Focus on satisfying sounds - the quiet click of a lid, the smooth peeling of a protective film, or the satisfying sound of organization. This style relies on visuals and sound more than your on-screen personality, appealing to a different type of viewer.

"Things You Didn't Know You Needed"

These videos focus on novelty and surprise. Group 3-5 unique and slightly quirky products together. The hook is the element of discovery. Present them in a rapid-fire style with text overlays explaining what each odd gadget does.

Key Elements for Every Video

• A Killer Hook (First 3 Seconds): Don't waste time with a long intro. Start with action or a bold statement. "Temu finds that actually changed my life" or "Stop cleaning your car the hard way."
• Trending Audio: Using a song or sound that's trending on TikTok can significantly boost your video's reach. Your video becomes "native" to the platform's culture.
• Clear Text Overlays: Many people watch without sound. Use text to highlight the product’s name, price, or core benefit. Point an arrow to the feature you're talking about.
• A Specific Call-to-Action (CTA): Don't just end with "link in bio." Tell them why they should go there. Say, “You can grab all of my favorite kitchen organizers from this video at the link in my bio!”

Step 4: Optimize Your Profile Into a Sales Funnel

Your videos generate the traffic, but your profile closes the deal. It needs to be professional, clear, and make shopping incredibly easy for your followers.

Your Bio and Profile Photo

Your profile picture should be a clear, high-quality image of you or your brand logo. Your bio needs to do three things instantly:

1. State what your account is about (e.g., "Sharing the best Amazon &, Temu home finds").
2. Build credibility (e.g., "Daily deals and finds you'll actually use").
3. Direct people to take action (e.g., "👇 Shop all my faves below! 👇").

Setting Up Your "Link in Bio"

TikTok only gives you one clickable link in your bio, so you need to make it count. Don’t just paste your raw Temu affiliate link there. It’s messy and doesn't allow you to promote more than one product. Instead, use a free link aggregation tool like Linktree, Beacons, or Stan Store.

Create a landing page exclusively for your product recommendations. Don't just list product names. Add a thumbnail image of each product next to the link. Label your links clearly so someone looking for the "viral veggie chopper" from your video can find it in seconds.

Putting It All Together: Consistency Is Your Superpower

The final piece of the puzzle is consistency. The TikTok algorithm favors accounts that post regularly. When you’re starting, aim to post once a day. This allows you to rapidly test what resonates with your audience. Some videos will flop. Others might take off. Pay attention to what works and double down on it.

Don’t forget about engagement. When people ask questions in the comments, respond to them! This builds a community around your content and shows the algorithm that your post is fostering conversation. Every "Link in bio! It's #3 on my fave list" is another touchpoint reinforcing your CTA.

By pairing strategic product selection with creative, helpful content, you can build a fun and profitable business sharing the crazy deals and clever gadgets you find on Temu.

Final Thoughts

Making money by selling Temu products on TikTok boils down to a powerful formula: find unique items that solve a problem, create short and engaging videos showcasing them, and make it simple for viewers to find and buy those products. Be authentic, stay consistent, and adapt your strategy based on what your audience responds to.

As you scale and post consistently on TikTok - and maybe even expand to Instagram Reels or YouTube Shorts - managing your content calendar can start to feel overwhelming. We built Postbase to streamline exactly that. Our visual calendar lets you plan, schedule, and see all your short-form videos in one place, so you can focus on creating great content without the headache of managing multiple platforms.