How to See Video Views on LinkedIn

You can see the raw view count on your LinkedIn video, but that number is just the beginning. The real insights are hiding just one click away - in the detailed analytics that show you who is watching your content, how long they’re sticking around, and what actions they take next. This article breaks down exactly how to find and interpret these metrics to create videos that actually connect with your audience.

Why Your LinkedIn Video Views Are More Than Just a Number

In social media marketing, it’s easy to chase vanity metrics - numbers that look impressive on a report but don’t translate to business goals. While a high view count feels great, its real value lies in the data behind it. Tracking your LinkedIn video analytics helps you answer critical questions:

• Is my content reaching the right people? You can see the job titles, industries, and locations of your viewers to see if you're hitting your target audience.
• Is my message landing? Audience retention graphs show you exactly when people drop off, revealing if your intro is weak or if certain sections aren’t engaging enough.
• Is my video driving action? Metrics like click-through rates show if your call to action is working, while engagement rates tell you if the content sparked a conversation.

By treating video views as a starting point for deeper analysis, you can move from guessing what works to knowing what works. You stop creating content in a vacuum and start making data-backed decisions that build a loyal following and grow your brand.

How to Find Your Video Views: A Step-by-Step Guide

Finding your video metrics is straightforward, but the location and depth of data differ slightly between personal profiles and Company Pages. Here's how to access them in both places.

For Your Personal Profile

Checking analytics on a personal profile is simple, though the data is less detailed than what's available for a Company Page.

1. Navigate to your post. Find the video post on your profile or on your feed.
2. Find the analytics link. Directly below your video on the left, you'll see a small graph icon next to a count of impressions or views. Click on this view count.
3. Review the overview. A pop-up window will appear showing basic post analytics. You'll see the total number of impressions, unique views, and engagement metrics like reactions, comments, and reshares. You'll also get a simple breakdown of the top demographics of your viewers, like their companies, job titles, and locations.

While this view is helpful for a quick check, Company Pages offer a much more powerful suite of analytic tools.

For Your LinkedIn Company Page

Company Pages provide comprehensive analytics that give you a full picture of your video’s performance.

1. Go to your Company Page. Make sure you are viewing your page as an administrator.
2. Open your analytics. In the admin view, click on the Analytics tab from the top navigation menu, and select Updates from the dropdown.
3. Find your video post. This dashboard shows all your recent posts. You can sort by date to easily find the video you want to analyze.
4. Analyze the data. You can see a high-level overview of metrics like impressions, views, click-through rate (CTR), and engagement rate right in the main table. For a deeper look, click Show stats on the right side of the post's metrics. This will take you to a detailed analytics page specifically for that video.

This is where the real insights are. You can now access detailed viewer demographics and see a moment-by-moment audience retention graph.

Decoding LinkedIn’s Key Video Metrics

Now that you know where to find the data, let's break down what each metric means and how you can use it to your advantage.

What Actually Counts as a "View"?

Before looking at anything else, it's important to understand LinkedIn's definition of a "view." A video registers a view when it is watched for three consecutive seconds with at least 50% of the video player visible on-screen.

This is a relatively low bar. It means many "views" come from people pausing briefly as they scroll through their feed. That’s why you can’t stop at the total view count. To measure real interest and impact, you have to look at the more detailed engagement and retention metrics.

Impressions vs. Views

These two terms are often used interchangeably, but they measure different things.

• Impressions: This is the total number of times your video post has been shown on screen in a LinkedIn member's feed. It doesn't mean anyone watched it, just that it appeared. Think of it as exposure.
• Views: As explained above, this is the number of times your video was watched for at least three seconds. Think of it as initial engagement or a flicker of interest.

A post can have very high impressions but low views. This could mean your video thumbnail or the opening text wasn’t compelling enough to make people stop scrolling and watch. High views relative to a smaller number of impressions, on the other hand, suggest your content is highly relevant to the people who are seeing it.

Viewer Demographics: Are You Reaching the Right People?

This is arguably the most valuable feature for B2B marketers. Inside the detailed analytics for a Company Page video, you’ll find demographic data about who watched your content, broken down by:

• Job title
• Company
• Industry
• Seniority Level
• Location

How to use this data: Let's say your target audience is marketing managers in the software industry. You can check the viewer demographics to see if you succeeded. If you find that the video was mostly watched by entry-level HR professionals, you know there’s a disconnect between your content and your intended audience. You can then adjust your messaging, targeting, or hashtags on future videos to better align with your goals.

Video Performance: How Long Are You Keeping Their Attention?

The "Video performance" section includes a graph that shows you the percentage of your audience that was still watching at any given point in your video. This audience retention graph is pure gold.

How to analyze the graph:

• Look for a big initial drop-off. A steep decline within the first 3-5 seconds means your hook isn't strong enough. People are scrolling right past it. You need a more compelling opening visual, a strong statement, or an intriguing question right at the start.
• Identify other drop-off points. Does the graph dip suddenly at the 30-second mark? Go back and watch that part of your video. Did you switch topics? Did a speaker ramble? Did the energy drop? These points tell you exactly where your content is losing engagement.
• Analyze peaks and plateaus. Are there moments where the line flattens out, indicating people are staying tuned in? That’s your sweet spot. Double down on that type of content or that style of presentation in future videos.

This graph is a direct roadmap for making better, more engaging videos. It takes the guesswork out of content creation by showing you precisely what resonates with your audience and what makes them leave.

Actionable Strategies to Boost Your LinkedIn Video Views

Getting more views - and more importantly, more engaged views - boils down to a few core principles. Use the data you've gathered to inform these strategies.

1. Create a Killer First Three Seconds

Since a "view" is registered at three seconds, your introduction is your entire sales pitch. Don’t waste it on a slow-fade logo or a lengthy title card. Jump straight into the action. Try one of these approaches:

• Ask a provocative question. "Are you making this common leadership mistake?"
• State a surprising fact. "Most companies get their social media ROI completely wrong."
• Show a compelling visual. Start with a dynamic shot of your product in use or a powerful piece of B-roll.

2. Always Upload Natively

Don’t paste a YouTube or Vimeo link into a LinkedIn post. The platform heavily favors content that is uploaded directly because it keeps users on LinkedIn longer. Native videos autoplay in the feed, have larger previews, and get better reach in the algorithm. This is a simple but incredibly effective way to increase your initial view count and visibility.

3. Design for Sound-Off Viewing With Captions

Roughly 85% of videos on social media are watched without sound. If your message relies on audio, it's being missed by the vast majority of your audience. Always burn in open captions (text that is part of the video file itself) so your message is clear even on silent. This makes your content more accessible and drastically increases comprehension and view duration.

4. Write a Great Caption (The Text Kind)

The text you write in the post is just as important as the video itself. It provides context and entices people to stop and watch. Your post text should:

• Give a reason to watch. Briefly explain what the video covers and what the viewer will learn.
• Include a Call to Action (CTA). Ask a question related to the video topic to spark discussion in the comments section. Engaged posts are shown to more people.
• Use 3-5 relevant hashtags. Hashtags help LinkedIn categorize your content and show it to users interested in those topics. Don’t overdo it - keep them focused and relevant.

5. Review, Refine, Repeat

Analytics are useless if you don't act on them. Make a habit of checking your video performance a week after posting. Look at the numbers. Are you seeing trends? Did that short-form, fast-paced video outperform the longer talking-head interview? Did a video about a particular topic generate views from your ideal clients? Use these lessons to inform your next video and steadily improve your content strategy over time.

Final Thoughts

Checking your video views on LinkedIn is more than just counting likes, it's about understanding your audience and the effectiveness of your content. By looking at retention graphs and demographic data, you get a clear picture of what's working so you can refine your strategy and build a stronger brand presence.

It's helpful to go deep on individual posts, but to build a truly effective video strategy, you need to see the big picture. Since we manage content calendars for multiple brands, we built our tools at Postbase to make this easy. Our visual calendar and unified analytics give you a bird's-eye view of your entire strategy across all your platforms, helping you connect the dots between a successful video on LinkedIn and a trending Reel on Instagram without ever switching tabs.