How to See Total Views on a TikTok Account

Curious about how many total views your TikTok content has actually racked up? It’s one of the most direct measures of your account's overall reach, but TikTok doesn't display it right on your profile. This guide will walk you through exactly how to find your total view count using TikTok’s built-in tools, explain what to do with that data, and offer a manual alternative if you need one.

Why Your Total View Count Matters

Before jumping into the how-to, it’s worth understanding why this metric is more than just a number for bragging rights. Your total view count is a high-level indicator of your account’s health and reach. While individual video views tell you what’s popular right now, the total sum gives you a much bigger picture.

• It Shows Brand Awareness: For businesses and creators, total views represent the combined number of times your brand, product, or message has been put in front of an audience. It’s a simple but powerful metric for gauging overall visibility.
• It Demonstrates Growth Over Time: Tracking your total views quarter over quarter is one of the easiest ways to see if your content strategy is working. If that number is steadily climbing, you’re on the right track. If it stagnates, it might be time to rethink your approach.
• It Helps Identify High-Impact Periods: When you look at your views over the last 60 days versus the 60 days before that, you can quickly spot periods of explosive growth. This helps you pinpoint when a new content pillar or a viral video moved the needle, allowing you to double down on what works.

Simply put, knowing your total views turns a vague feeling of "I think my account is doing well" into a concrete piece of data you can use to make smarter decisions.

The Best Method: Using TikTok's Built-In Analytics

The most accurate and efficient way to see your total views is by using TikTok's native analytics dashboard. However, this feature is only available for Business or Creator accounts. If you're currently using a personal account, don't worry - switching is free, easy, and gives you access to a ton of valuable data beyond just views.

Step 1: Switch to a Business or Creator Account

If you're still on a personal account, you’ll need to make the switch to unlock analytics. Most brands, marketers, and serious creators opt for a Business Account, which offers additional tools like a business registration link and access to a commercial music library. The process is the same for both.

1. Open your TikTok app and go to your Profile page.
2. Tap the three horizontal lines (the hamburger menu) in the top-right corner to open Settings.
3. Tap on "Settings and privacy."
4. Select "Account."
5. Tap on "Switch to Business Account." TikTok will guide you through a few quick steps to select a category that best describes your account.

Once you’ve switched, it may take a little while for your analytics data to populate. TikTok needs some time to gather everything, but you should have access relatively quickly.

Step 2: Access Your Analytics Dashboard

With your Business or Creator account active, finding your analytics is straightforward. This dashboard is your new best friend for understanding what’s working on your account.

1. Go back to your Profile page.
2. Tap the hamburger menu in the top-right corner again.
3. This time, you'll see a new option: "Creator Tools" or "Business Suite." Tap on that.
4. In the new menu, tap on "Analytics."

Step 3: Find Your Total Video Views

You're now inside your analytics hub. This area is packed with data, but finding your total views is simple. The dashboard is typically divided into a few tabs: Overview, Content, Followers, and LIVE.

For your total views, you’ll want to stay on the Overview tab.

At the top of the Overview screen, you will see a section for "Key metrics." Here, you'll find "Video views." This is the number you're looking for! It represents the total number of views across all your videos within a specified date range.

You can adjust the date range to see your performance over different periods. Tap the dropdown menu to choose from:

• Last 7 days
• Last 28 days
• Last 60 days
• Custom date range

To get the biggest picture of your recent performance, checking the "Last 60 days" is a great place to start. For an all-time view count, you’d unfortunately need the manual method described below, as TikTok's analytics are focused on recent performance data (up to 60 days in most views).

Note: In this same dashboard, you’ll also see "Profile views." This is the number of times people have visited your profile page, which is a useful metric for seeing how many users were curious enough to learn more about you after watching a video. However, "Video views" is the one that reflects your content's total reach. For a more detailed walkthrough, see how to check TikTok analytics step-by-step.

The Manual Way: Simple Math for Any Account Type

If you don't want to switch to a Business account or if you want a true "all-time" view count that goes beyond the 60-day analytics window, you have one other option: adding them up yourself. This method is ridiculously simple but can be very time-consuming if you have a lot of videos.

Here’s how you do it:

1. Go to your TikTok Profile page.
2. Scroll through your list of videos. The view count for each video is displayed on its thumbnail with a small "play" icon next to it.
3. Open a calculator app on your phone or computer (or just go old school with a pen and paper).
4. Go down your grid of videos one by one, manually adding the view count of each video to your running total.

When Does the Manual Method Make Sense?

• For an "All-Time" Count: As mentioned, TikTok analytics are time-gated. If you need a career total for a media kit or brand pitch, the manual method is your only choice.
• For Quick Spot Checks on Other Accounts: You can use this method to quickly estimate the total views of a competitor or potential collaborator, since their view counts are public.
• If You Only Have a Few Videos: If your account is brand new and you only have a dozen or so posts, this will take you just a few minutes.

For anyone serious about managing their TikTok presence, this is not a sustainable practice. The time you’d spend manually tallying views is better spent analyzing the detailed insights a Business account provides, like audience demographics, traffic sources, and follower activity.

Now You Have the Data - What's Next?

Finding your total view count is Step 1. Using that information to build your brand is Step 2.

Set a Baseline for Growth: Now that you know your total views over the last 28 or 60 days, you have a benchmark. Your goal for the next period should be to exceed that number. This gives you a clear, measurable goal to work toward.

Correlate View Spikes with Content Type: Hop into your TikTok Analytics, go to the "Content" tab, and see which videos posted in your high-view period are the top performers. Was it a tutorial? A behind-the-scenes video? A trending sound? Your top-performing videos are a blueprint from your audience telling you exactly what they want to see more of.

Track Your Reach Momentum: Is your 60-day view count higher than your previous 60-day period? This means your content is gaining momentum. If it’s lower, it’s a sign that your recent content might not be resonating as strongly, and it could be time to experiment with new formats or topics.

Don't just look at the number - look at the story it tells about your content's journey and your audience's interests.

Final Thoughts

Checking your total views on TikTok is a straightforward process once you know where to look. Switching to a free Business or Creator account gives you direct access via the analytics dashboard, which provides the most useful and actionable data for growing your account. For a quick all-time estimate or if you prefer not to switch, a manual tally is always an option.

Tracking this kind of performance data is fundamental to growing on social media, but juggling analytics across multiple platforms can get messy fast. At Postbase, we built a management tool that simplifies this by bringing your performance metrics from TikTok, Instagram, YouTube Shorts, and more into one clean dashboard. It helps us see what’s working at a glance so we can spend less time hunting for data and more time creating content that our audience loves.