How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Trying to find your total follower count on Facebook can feel like a moving target, especially with the platform constantly updating its layout. This guide cuts through the confusion, giving you direct, step-by-step instructions for finding your follower count, whether it’s for a Business Page, a personal profile, or a profile in Professional Mode. We'll also cover why this number is more important than ever for measuring your audience.
In the early days of social media, metrics were simple. On Facebook, it was all about “Friends” for personal profiles and “Likes” for Pages. But as the platform evolved into a space for creators, brands, and public figures, these labels became too limiting. A "friend" is a two-way street, requiring mutual approval. A "like" became a vague gesture. The "follower" count, however, is a much clearer indicator of your audience and reach.
So, why is tracking your followers so important?
In short, your follower count isn’t just a number to feel good about, it’s a vital piece of data that reflects the health and growth of your online presence.
Facebook's interface can look different depending on whether you're using a computer, a phone, a classic profile, or a Business Page. Here's how to find your follower count in every scenario.
Finding your follower count on a modern Facebook Page is the most straightforward it’s ever been. Facebook intentionally puts this information front and center.
The total follower count is right there in plain sight. For more detailed insights, you can navigate to the Meta Business Suite, where you'll find audience growth charts and deeper analytics about your followers' demographics and behavior.
If you have a personal profile and want to build a public audience without creating a separate Page, you first need to allow people to follow you.
Quick setup for enabling followers: Go to Settings &, Privacy >, Settings >, Followers and Public Content. Under the “Who Can Follow Me” section, change the setting from “Friends” to “Public.”
Once enabled, here is how you can check who is following you and see the total number.
Additionally, you can choose to display a "Followed by..." summary in your public intro section for everyone to see.
Facebook's Professional Mode is a fantastic tool for creators and public figures who want to maintain their personal profile but get access to analytics, monetization tools, and a more audience-focused layout. When you turn on Professional Mode, your profile starts to behave more like a Page.
Once you’ve turned it on, finding your followers is incredibly simple:
Curious about a competitor's audience size or the following of an influencer? Checking someone else's follower count is usually just as easy as checking your own, provided their settings allow for it.
For years, marketers were obsessed with Page Likes. It was the public-facing measure of popularity on Facebook. However, "Likes" and "Follows" are not the same, and their distinction is critical for understanding your audience.
Here’s the breakdown:
A "like" is closer to a digital bookmark or a soft endorsement. When someone originally liked a Page, they would also automatically follow it. But this link could be broken - a user could choose to continue "Liking" a Page for support but unfollow it to stop seeing its posts. This created a discrepancy where many Pages had high Like counts but low engagement because a portion of those "likers" weren't actual followers.
A "follow" is a much more direct and powerful action. Following a Page means the user is explicitly requesting to see that Page's updates in their News Feed. They are your active, listening audience. It is a direct signal of interest in your content, not just your brand concept.
Followers matter more. Period.
Facebook recognized this and has been systematically shifting the focus. With the "New Pages Experience," Meta has made Followers the primary metric shown on Pages, with Likes taking a backseat. When you analyze a Page's health - yours or a competitor's - you should be looking at the follower count. It is the best measure of the potential organic audience a Page can reach. Likes have become a soft-support metric, whereas Followers represent the actual subscribers to your content feed.
Finding your total follower count on Facebook is simple once you know where to look. Whether on a Page, a personal profile, or a Profile in Professional Mode, this number gives you a clear and accurate measurement of your active audience - the people who have raised their hand to hear from you. It's the key metric for tracking your growth and understanding the true reach of your content.
Of course, growing that follower count means consistently creating and sharing content your audience loves. And truth be told, managing a busy content calendar with legacy tools is often far more complicated than it needs to be. We built a visual content calendar right into Postbase because we wanted to make planning simple. It lets you see your entire strategy across all your social platforms at a glance, so you can focus on building your community instead of fighting with a clunky, outdated interface.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
Record clear audio for Instagram Reels with this guide. Learn actionable steps to create professional-sounding audio, using just your phone or upgraded gear.
Check your Instagram profile interactions to see what your audience loves. Discover where to find these insights and use them to make smarter content decisions.
Requesting an Instagram username? Learn strategies from trademark claims to negotiation for securing your ideal handle. Get the steps to boost your brand today!
Attract your ideal audience on Instagram with our guide. Discover steps to define, find, and engage followers who buy and believe in your brand.
Activate Instagram Insights to boost your content strategy. Learn how to turn it on, what to analyze, and use data to grow your account effectively.
Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.