How to See Monthly Views on Pinterest

Tracking your monthly views on Pinterest is a fantastic way to quickly get a big-picture look at how many people your content is reaching. This article will walk you through exactly where to find that number, what it really means for your strategy, and which other metrics you should be watching to truly grow your account.

What Exactly Are Pinterest "Monthly Views"?

Before we show you where to find it, let's get clear on the term. On your public profile, Pinterest displays a metric called "monthly unique viewers." This number represents the total number of individual users who have seen or engaged with your Pins within the last 30 days. This includes Pins you've created yourself as well as Pins from other creators that you've saved to your boards.

The key word here is "unique." If one person scrolls past ten of your Pins in a month, they only count as one unique monthly viewer. This makes it a great metric for understanding the overall reach of your profile and content, rather than just the total number of times your content was displayed (which would be "impressions").

Think of it as the top of your marketing funnel. It's the total number of people who have encountered your brand on the platform in a given month. While it's a bit of a vanity metric, it's a quick and easy way to gauge the health and top-level growth of your account's visibility.

You'll Need a Pinterest Business Account First

Hold on - you can't see the good stuff with a personal account. To access your monthly unique viewers and all the other powerful analytics, you need a Pinterest Business account. If you're still on a personal account, don't worry. It's free and easy to switch.

Why the Switch is Worth It:

• Access to Pinterest Analytics: This is the main reason. You get a full dashboard of data about your Pins, your audience, and overall performance.
• Ability to Run Ads: If you ever decide to promote your content, you'll need a business account.
• Claim Your Website: This allows you to see analytics on Pins saved from your site and adds your profile picture to any Pins that come from your domain.

How to Convert to a Business Account:

1. Log into your existing Pinterest account.
2. Click the down arrow in the top-right corner and select "Add account."
3. Under the "Create for" section, choose "Create a free business account."
4. Follow the prompts to link it to your existing personal account or create a new one from scratch. The process is straightforward and takes just a few minutes.

Step-by-Step: How to See Your Monthly Views

Once you have your business account set up, finding your monthly views is simple. You can do it from both your desktop browser and the mobile app.

On a Desktop Computer:

1. Log In: Go to Pinterest.com and log in to your business account.
2. Go to Your Profile: Click on your profile picture in the top-right corner to navigate to your main profile page.
3. Find the Metric: Right below your profile name and handle, you'll see the number of followers you have, the number of accounts you're following, and your "monthly unique viewers."

That's it! It's one of the first things you see on your profile, giving you an immediate snapshot of your account's reach over the last month.

On the Pinterest Mobile App (iOS or Android):

1. Open the App: Launch the Pinterest app on your phone and make sure you're logged into the correct account.
2. Navigate to Your Profile: Tap on your profile picture icon, which is usually located in the bottom-right corner of the screen.
3. View Your Stats: Just like on desktop, your "monthly unique viewers" will be displayed prominently at the top of your profile screen, right below your bio and follower count.

The number might fluctuate daily as it's a rolling 30-day window, so don't be alarmed by slight dips and rises. The important thing is to watch the overall trend month over month.

Beyond Monthly Views: Diving into Pinterest Analytics

Seeing your monthly unique viewers is great for a quick look, but the real insights are hiding just one click away in the main analytics dashboard. This is where you move from "How many people saw my stuff?" to "What are they doing with it?"

To access this dashboard from your desktop profile, click on the "Analytics" tab in the main navigation menu at the top of the screen and then select "Overview."

Here are the key metrics you should be paying attention to:

1. Impressions

What it is: The total number of times your Pins were shown on screen. Unlike unique viewers, impressions count every single view. If one person sees your Pin in their home feed and then again when they search, that counts as two impressions.

Why it matters: Impressions tell you how effectively your content is being distributed by the Pinterest algorithm. If your impressions are high, your Pins are being shown to a lot of people. If your unique viewers are much lower, it just means you're reaching the same people multiple times, which is great for brand recognition.

2. Engagements

What it is: The total number of interactions with your Pins. This includes saves (repins), Pin clicks (close-ups), and outbound clicks (clicks to your website).

Why it it matters: Engagements are a much stronger indicator of content quality than views or impressions. When someone takes the time to save or click on your Pin, it signals to Pinterest that your content is valuable, which can lead to even wider distribution.

3. Saves

What it is: The number of times users have saved your Pin to one of their own boards. In the past, this was called a "repin."

Why it it matters: A save is one of the most powerful signals on Pinterest. It means someone found your content so useful that they want to keep it for later. Every save also exposes your Pin to that user's followers, extending its reach organically. Pins with lots of saves tend to have a very long lifespan.

4. Outbound Clicks (Formerly 'Link Clicks')

What it is: The number of clicks on the URL destination associated with your Pin. This usually means traffic to your blog post, product page, landing page, or whatever you've linked to.

Why it matters: For most businesses and creators, this is the Champion Metric. Driving website traffic is often the primary goal of being on Pinterest. High outbound clicks mean your Pins are successfully moving users off the platform and into your ecosystem, where you can convert them into subscribers, customers, or clients.

So, Are Monthly Views the Best Metric to Track?

Frankly, no. While it's certainly motivating to see your monthly viewer count hit 100k, 500k, or even 1 million, it's ultimately a vanity metric. It's an indicator of reach, but it doesn't tell you if that reach is translating into real business results.

Imagine two accounts:

• Account A: Has 1.5 million monthly unique viewers but only generates 1,000 outbound clicks to their website.
• Account B: Has 250,000 monthly unique viewers but generates 8,000 outbound clicks to their website.

Which account is more successful? Without a doubt, it's Account B. They've built an interested, action-oriented audience that gets them closer to their goals, whereas Account A is only achieving surface-level visibility.

Use your monthly unique viewers as a general health check, but focus the majority of your strategic energy on growing the metrics that matter more: engagements and, most importantly, outbound clicks.

Tips for Growing Your Pinterest Account (The Right Way)

Instead of just trying to inflate your monthly viewer number, focus on these strategies to grow your account holistically and drive traffic.

1. Create High-Quality, Vertically-Oriented Pins: Pinterest is a visual platform. Use clean, bright images or videos, add text overlays with easy-to-read fonts, and always stick to a vertical aspect ratio (like 2:3 or 1000x1500 pixels).
2. Master Pinterest SEO: Pinterest is a visual search engine. Use relevant keywords in your Pin titles, descriptions, and the text on your image itself. Organize your Pins into clearly named, keyword-rich boards to help Pinterest understand what your content is about. For more tips, check out how to optimize Pinterest Pins.
3. Pin Consistently: The algorithm rewards consistent activity. Aim to publish at least one or two new, unique Pins per day. This doesn't mean you have to be online 24/7 - scheduling tools are perfect for this.
4. Use Strong Calls to Action (CTAs): Don't assume viewers know what to do next. Add a clear CTA to your Pin description or text overlay, such as "Click to Read More," "Shop the Look," or "Download the Free Guide." Tell them what priceless resource is waiting for them if you click the link!
5. Embrace Idea Pins and Video Pins: Pinterest is heavily promoting its video-first formats. While standard static Pins are still incredible for driving traffic, incorporating Idea Pins and Video Pins into your strategy can dramatically increase your reach and engagement.

Final Thoughts

Finding your monthly views on Pinterest is easy once you have a business account - it's right on your profile. The real work is interpreting that number and focusing your strategy on the analytics that drive meaningful growth, like engagements and outbound clicks that lead back to your website or blog.

Of course, consistency is the bedrock of any successful Pinterest strategy. Staying on top of creating and scheduling fresh Pins day after day can feel like a heavy lift. We built Postbase to streamline that workflow. Its simple, visual calendar lets you plan your entire content strategy at a glance, and our scheduling is rock-solid reliable. It's designed to help you post consistently and get back to analyzing what's actually working without fighting your software.

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