How to See Your Facebook Page Score

Thinking about your Facebook Page's performance usually brings metrics like reach, engagement, and follower count to mind. But there's another, often-overlooked metric that works behind the scenes: your Page Score. This score directly impacts your visibility and advertising effectiveness, and ignoring it is like driving with your check engine light on. This guide will walk you through exactly how to find your Facebook Page Score, understand what it means, and give you actionable steps to improve and maintain it.

What Exactly Is the Facebook Page Score?

The term "Facebook Page Score" isn't a single, unified number but rather refers to a couple of different health metrics that Meta uses to evaluate your Page's quality and trustworthiness. The two most important ones to understand are your Page Quality status and your Customer Feedback Score. While they measure different things, they both serve the same ultimate purpose: to ensure users have a positive and safe experience on the platform. A poor score on either can throttle your reach, increase ad costs, or even lead to suspensions.

Customer Feedback Score vs. Page Quality: What's the Difference?

It's easy to get these two mixed up, but they serve distinct purposes. Think of Page Quality as your overall citizenship record on Facebook, while the Customer Feedback Score is like a product review specifically for your paid advertising efforts.

• Page Quality: This applies to all Pages, whether you run ads or not. It’s a color-coded status (Green, Yellow, or Red) that reflects whether your Page has violated Facebook's Community Standards or other policies. This includes things like sharing misinformation, using hate speech, posting spam, or having intellectual property infringements. A dip in your Page Quality can result in reduced post distribution, losing access to features like monetization, and in serious cases, getting your Page unpublished.
• Customer Feedback Score: This score is specifically for Pages that advertise products or services, especially those using Facebook Shops or other e-commerce tools. After a user clicks your ad and then receives their purchase, Facebook may send them a survey asking about their experience. This feedback on product quality, shipping times, and customer service is then compiled into a score from 0 to 5.

Why You Can't Afford to Ignore These Scores

Ignoring these metrics can quietly sabotage your social media marketing efforts. Let's start with the Customer Feedback Score. If your score drops too low (generally below 2), your ads get hit with delivery penalties. This means you’ll pay more to reach fewer people. If it stays low, Facebook can restrict your ability to advertise altogether. Imagine crafting the perfect ad campaign, only for it to fail because past customer experiences were poor.

Your Page Quality status is just as significant. A 'Yellow' status indicates recent violations and means your posts will likely be shown to fewer people in their feeds. If you reach 'Red,' you’re at risk of serious restrictions or even getting unpublished. In essence, both of these scores dictate how much trust Meta places in your Page, which directly translates into how much visibility they’ll give your content, both organic and paid.

How to See Your Facebook Page Score: A Step-by-Step Guide

Now that you understand the stakes, let's locate these important health metrics. The pathways are different, so we’ll cover them one by one.

Finding Your Page Quality Status (For All Pages)

This is something every single Page administrator should check regularly. It gives you a clear snapshot of your compliance with Facebook’s rules.

1. Navigate to your Facebook Page in a web browser. Make sure you are using the new Pages experience.
2. In the left-hand menu, click on "Professional Dashboard". This will take you to the backend management tools for your Page.
3. Scroll down a bit in the left-hand menu of the Dashboard until you see the "Your Page" section. Here, you'll find the "Page Quality" link.
4. Click on it. You'll be taken to the Page Quality screen, which will show your status (hopefully a comforting green "Page has no issues"). If there are any violations, they will be detailed here, along with any impact on your Page's status. It will also show you a Community Standards Violations tab and a tab for monetization policy violations if that applies to your page.

It’s a good habit to check this monthly, or any time you notice an unexplained dip in your reach.

Finding Your Customer Feedback Score (For Advertisers)

If you run ads selling products, this score is your bottom line. You won't find it in the same place as your Page Quality, instead, it lives within your broader Meta account health section.

1. The simplest way is to go directly to the Account Quality tool. You can find this within the Meta Business Suite or simply by visiting facebook.com/accountquality/.
2. In the left sidebar, click on your business account.
3. Under the "Accounts" section that appears, you should see a list of associated Page and Ad accounts. Your Facebook Page will probably be listed under "Facebook accounts".
4. Click on your Facebook Page. If you have a Customer Feedback Score, it will be displayed here, typically with a number out of 5 and a color-coded indicator. You can click on "See Details" to get more information about what areas are generating negative feedback (e.g., shipping, product quality).

Note: If you don’t see this score, it's likely because you haven’t run enough e-commerce ads to generate the required volume of feedback yet. Just keep it in mind as your advertising scales.

Your Score is Low? Don't Panic. Here's How to Fix It.

Seeing a 'Yellow' status or a bleak '1.8' feedback score can be disheartening, but an issue is only a problem if you don't know how to fix it. Here’s a breakdown of what to do.

Improving a Nosediving Customer Feedback Score

Did buyers report slow shipping or a product that didn't match the photos? A low Customer Feedback Score is almost always rooted in a disconnect between expectations and reality.

• Be Hyper-Accurate With Product Descriptions and Visuals: The #1 reason for disappointment is unmet expectations. Use clear, honest photos that haven't been overly retouched. Write descriptions that accurately detail size, materials, and function. Don’t promise something your product can't deliver.
• Solidify Your Shipping and Fulfillment: Provide clear and realistic shipping timeframes at checkout. As soon as an order ships, send the customer their tracking information. If you're facing delays, communicate that proactively rather than waiting for customers to complain. Slow, uncommunicated shipping is a fast track to negative feedback.
• Level Up Your Customer Service: Your response to a problem is often more important than the problem itself. Respond to inquiries and complaints quickly, professionally, and empathetically. Make sure your return process isn't a labyrinth, a straightforward return policy builds trust, even if a purchase didn’t work out.

Improving a Bad Page Quality Status

If your Page Quality is in the 'Yellow' or 'Red', you need to address community standards violations immediately.

• Respectfully Disagree with Violations (If Applicable): If a post was flagged and you genuinely believe it was a mistake, use the "Disagree with Decision" option. Automated systems make errors, and a human review might overturn the violation.
• Review and Understand the Community Standards: Don't just gloss over the rules. Take 30 minutes to actually read what constitutes violations around topics like hate speech, bullying, regulated goods, and spam. Knowing the lines before you post is the best form of defense.
• Avoid "Engagement Baiting": Posts that explicitly ask for likes, comments, or shares (e.g., "Tag a friend who needs this!") might seem harmless, but Facebook considers it an inauthentic engagement tactic and can penalize your reach for it. Focus on creating content that naturally inspires conversation.
• Monitor Your Community: You are responsible for the content that appears on your Page, including comments from followers. Remove spammy or harmful comments promptly. An unmoderated comments section can become a source of policy violations.

Get Proactive: How to Maintain a Healthy Facebook Page Score

The best way to deal with a low Page Score is to never get one in the first place. You can do that by making trust and authenticity a core part of your brand's social strategy.

Foster a Positive and Engaged Community

A healthy page fosters a healthy community, which the algorithm rewards.

• Show Up Consistently: A regular, reliable posting schedule tells both your audience and the algorithm that your Page is active and valuable. It keeps you top-of-mind and builds a loyal following.
• Create Value-Driven Content: Stop asking what your audience can do for you (like, comment, share) and start asking what you can do for them. Solve their problems, answer their questions, entertain them, or make them feel seen. This is what inspires authentic, sustainable engagement.
• Be Responsive: Don't let your page be a one-way broadcast. When people take the time to comment or send a message, reply in a timely fashion. This shows you're listening and builds the kind of brand loyalty that translates into positive interactions and a safer Page environment.

Build Clear Workflows and Guidelines

If you're part of a team, accidents are more likely to happen if there are no ground rules.

• Establish a Brand Voice and Style Guide: Create a short document that outlines what your brand talks about, the tone you use, and - just as importantly - what topics and language are off-limits. This removes guesswork for anyone posting on behalf of the Page.
• Implement an Approval Process: For larger teams, consider having a second set of eyes review content before it goes live. This simple check can catch potential policy violations or brand misalignments before they become public problems.

Final Thoughts

Your Facebook Page Scores are much more than just numbers or colors on a dashboard, they’re a reflection of your Page's overall health and your brand's reputation with its audience. Proactively managing your Page Quality and Customer Feedback score is fundamental to your success, influencing everything from organic visibility to your return on ad spend.

We know that staying constantly on top of every comment, DM, product question, and content guideline is a massive challenge, especially for lean teams. When we built Postbase, we designed our unified inbox and visual content calendar to help you manage your community and plan high-quality content without the chaos. This helps you focus on building a trusted brand people love, which is ultimately the best way to keep your page score strong and healthy.

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