Instagram Tips & Strategies

How to Secure Your Instagram Account

By Spencer Lanoue
October 31, 2025

Your Instagram account is more than a profile, it's a digital asset you've worked hard to build. Protecting it from hackers and unauthorized access is not just smart - it's essential for your brand's safety and reputation. This guide will walk you through the most effective, step-by-step methods to lock down your account and keep it secure.

Choose a Strong, Unique Password

Your password is the first line of defense, but it's often the weakest link. A simple, predictable password is like leaving your front door unlocked. A truly strong password acts as a reinforced steel door that deters potential intruders. It's the foundation of your account's security.

What Makes a Password Strong?

A strong password isn't something you can easily remember, and that's the point. It should be a random-seeming string of characters that's difficult for both humans and computers to guess.

  • Make it long: Aim for at least 12-16 characters. Every additional character exponentially increases the time it would take for someone to crack it.
  • Mix it up: Use a combination of uppercase letters, lowercase letters, numbers, and symbols (like !, @, #, $).
  • Avoid personal information: Never use names, birthdays, pet names, addresses, or common words and phrases. Hackers often try these first.
  • Be unique: Never, ever reuse a password from another website. If a different service you use has a data breach, hackers will use those leaked credentials to try logging into your Instagram and other accounts.

How to Manage Strong Passwords

Remembering a password like J$t9*k#pZ2@q!x3A is nearly impossible, and that’s where a password manager comes in. Tools like 1Password, Bitwarden, or LastPass generate and securely store unique, complex passwords for all your accounts. You only have to remember one master password, and the manager handles the rest, even auto-filling logins for you. It's one of the best habits you can adopt for your overall digital security.

Enable Two-Factor Authentication (2FA) – Your Most Important Shield

If you do only one thing from this list, make it this. Two-Factor Authentication, or 2FA, is the single most effective way to secure your Instagram account. It adds a second layer of security that requires more than just your password to log in. Even if someone steals your password, they still won't be able to access your account without this second piece of verification.

How 2FA Works

Think of it like needing two keys to unlock a vault. Your password is the first key. The second key is a temporary code that's sent to you when a login is attempted from an unrecognized device. This code can be delivered via an authenticator app, a text message, or WhatsApp. Without it, the login attempt fails.

Step-by-Step Guide to Setting Up 2FA on Instagram

Getting 2FA turned on takes just a couple of minutes and is incredibly simple.

  1. Open the Instagram app and go to your Profile.
  2. Tap the menu icon (☰) in the top-right corner, then select Settings and privacy.
  3. Tap on Accounts Center, then go to Password and security.
  4. Select Two-factor authentication and choose the Instagram account you want to secure.
  5. You'll be prompted to choose a security method. You have three primary options.

Your 2FA Method options:

  • Authentication App (Recommended): This is the most secure method. It uses an app on your phone (like Google Authenticator, Authy, or Duo Mobile) to generate a constantly refreshing 6-digit code.
  • Text Message (SMS): A code is sent to your phone number via SMS. This is convenient but less secure due to a threat called "SIM swapping," where a hacker could potentially intercept your texts.
  • WhatsApp: A code is sent to you via a WhatsApp message. It works similarly to SMS.

When you enable 2FA, Instagram will also provide you with a set of backup codes. Save these somewhere safe! Screenshot them and save the image in a secure folder, or write them down and keep them in a safe place. If you ever lose your phone or can't access your 2FA method, these codes are your emergency key to get back into your account.

Review Your Login Activity Regularly

Staying secure is also about being aware of who is accessing your account and from where. Instagram keeps a log of all active sessions, and checking it periodically can help you spot suspicious activity before it becomes a problem.

How to Check for Unrecognized Logins

  1. Navigate back to the Accounts Center > Password and security.
  2. Tap on Where you're logged in.
  3. Review the list of devices. You'll see each device, its approximate location, and the date it was last active.

If you see any device or location you don't recognize, do not panic. Simply tap on it and select Log out. After logging out the unfamiliar session, you should immediately change your password as a precaution. This simple check-up can give you peace of mind and help you react quickly to a potential breach.

Guard Against Phishing Scams

Phishing is a tactic where scammers try to trick you into giving them your login information. They often create a sense of urgency or fear to make you act without thinking. On Instagram, this usually happens through sketchy Direct Messages (DMs) or fake emails.

Common Phishing Red Flags

Stay sharp and look out for these common warning signs:

  • Urgent warnings: Messages claiming your account has violated copyright, is at risk of being deleted, or that you have suspicious activity. They always want you to "click here to verify your account" or "appeal the decision."
  • Too-good-to-be-true offers: DMs promising you a "verified blue check," announcing you've won a giveaway you never entered, or offering a lucrative brand deal that requires you to log in through their "portal."
  • Suspicious links: Always inspect the URL. Phishing links often look legitimate but have slight misspellings, like "lnstagram.com" or "instagram-support.net." The official site will always be on the instagram.com domain.

Never click on links from sources you don't trust, and never enter your password on a website you arrived at through a DM. If you're ever in doubt, go directly to instagram.com in your browser and log in there.

How to Verify Emails from Instagram

Worried that an email might be fake? Instagram has a built-in feature to solve this. It shows you a list of all official emails they've sent you in the last 14 days.

  1. Go to your Settings and privacy and then Accounts Center.
  2. Tap on Password and security.
  3. Scroll down and select Recent emails.

Here you will see two tabs: Security and Other. If the email you received is not listed here, it's a fake. Delete it right away.

Secure Your Connected Email and Phone Number

The email address and phone number connected to your Instagram are the keys to a password reset. If a hacker gains access to your email account, they can easily request a password reset for your Instagram and lock you out permanently. Make sure the email account linked to your Instagram is also secured with a strong, unique password and, most importantly, has two-factor authentication enabled as well.

Audit Third-Party App Access

Over time, you may have given various apps and websites permission to access your Instagram account for things like auto-posting, analytics, or connecting new services. Some of these may no longer be in use or could pose a security risk. It's good practice to review these permissions every few months.

  1. Head back to the Accounts Center.
  2. Tap Your information and permissions.
  3. Select Your activity off Meta technologies, then Apps and websites.

Here you'll see a list of every app connected to your profile. If you see services you no longer use or don't recognize, tap on them and select Remove to revoke their access.

What to Do if You've Been Hacked

If you suspect someone has gained unauthorized access to your account, act quickly.

  1. Try a password reset immediately. Go to the Instagram login screen, tap "Forgot password?", and follow the instructions to send a reset link to your email or phone.
  2. Check your email account for alerts from Instagram. Search for an email from security@mail.instagram.com letting you know your email address was changed. There's often a special link in that email to revert this change.
  3. Visit instagram.com/hacked. If you're locked out, this official page is your starting point for the guided recovery process. Follow the prompts to help Instagram verify your identity.
  4. Alert your followers. If you can, use another platform to let your followers know your account may be compromised and to ignore any strange posts or DMs coming from it until you resolve the issue.

Final Thoughts

Taking the time to implement these security measures puts you in control. Following these steps - especially using a strong password and enabling two-factor authentication - creates a formidable defense against the most common threats, protecting the community and brand you've worked so hard on.

We believe your focus should be on creating amazing content, not fighting with chaotic workflows or clunky software. That's why at Postbase, we built a rock-solid, reliable platform to handle everything else. From seamlessly scheduling your Reels and videos to managing all your comments in one place, we give you the modern tools and peace of mind to grow your brand without a single headache.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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