How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Looking for a specific company on LinkedIn - or a list of companies that fit a certain profile - is more than just a search function, it’s a powerful tool for your career and business. Whether you're a job seeker mapping out your next move, a salesperson building a prospect list, or a founder analyzing your competition, mastering this skill is essential. This guide will walk you through everything from basic searches to advanced filtering strategies that turn LinkedIn into your personal business intelligence platform.
Let's start with the fundamentals. If you already know the company you're looking for, finding its page is straightforward. The real power comes from understanding what to do once you’re there.
Once you land on a company page, you have a wealth of information at your fingertips. Take a moment to look at the different tabs available:
Here’s where you go from simply finding a known company to discovering new ones. LinkedIn’s search filters let you build highly specific lists of companies based on your exact criteria. Imagine asking LinkedIn to show you "every marketing agency in London with fewer than 50 employees that’s currently hiring." You can do that.
To start, go to the search bar, enter a broad keyword related to your search (like "saas," "healthcare," or "e-commerce"), press Enter, and then click the "Companies" filter. From there, click the "All filters" button to open up a world of options.
Whether you're looking for a local job or targeting a regional market, the location filter is your best friend. You can search by country, state, city, or even metropolitan area.
Example Use Case: You're planning to move to Denver and want to find potential employers in the tech space. You can filter for companies in the "Denver, Colorado, United States" location to start building your target list.
This is probably the most used and most valuable filter. LinkedIn categorizes companies into dozens of industries, from "Computer Software" and "Marketing and Advertising" to "Hospital & Health Care" and "Renewable Energy."
Example Use Case: A B2B salesperson who sells compliance software to financial institutions can filter for the "Financial Services" and "Banking" industries to generate a focused list of potential customers.
Company size tells you a lot about its culture, work environment, and potential needs. Are you looking for the agility of a startup or the structure of a large enterprise? The company size filter lets you target organizations based on their number of employees, ranging from "1-10" to "10,001+."
Example Use Case: A recent graduate interested in working for a fast-growing startup might filter for companies with "11-50 employees" to find companies that are likely expanding but still have a tight-knit culture.
A "warm" introduction is always better than a "cold" one. LinkedIn lets you filter for companies where you have 1st-degree connections (people you're directly connected to) or 2nd-degree connections (people connected to your connections). Seeing that a friend or former colleague works at a company you're interested in gives you an immediate inroad.
Example Use Case: You've identified a list of 50 target companies. Before reaching out blindly, you can apply the "1st degree" and "2nd degree" connection filters to see which ones you have networking potential with first.
Knowing how to use the filters is one thing, knowing why you’re using them is another. Here’s how to apply these search skills to common professional goals.
Don't just browse the "Jobs" feed and wait for something to pop up. Proactively build a list of companies you’d love to work for. Define your ideal employer and use filters to find it.
Let's create a real-life example list: "I want to work as a product manager for a sustainability tech company with 50-200 employees, based in the United States, that is currently hiring."
Your search filters would look like this:
This search will give you a curated list of companies that match your dream job criteria. Now, you can follow each company, set job alerts for them, and start networking with their employees.
For sales, the quality of your lead list determines your success. LinkedIn is the ultimate tool for building an Ideal Customer Profile (ICP) based on firmographics.
Let’s say you sell HR software to German manufacturing companies:
The result is a targeted prospect list. From there, you can visit each company’s page, use the "People" tab to identify HR directors or VPs of Operations, and begin your personalized outreach. This is infinitely more effective than cold calling a generic list.
Staying on top of what your competitors are doing is a huge part of marketing. Use the company search to perform a quick competitive analysis.
Imagine you run marketing for a B2B SaaS startup:
Ready to go even deeper? A few lesser-known techniques can refine your company searches even further.
You can use logical operators directly in the main search bar to get more precise results. The most common ones are:
"renewable energy" will only show companies with that exact phrase."marketing" AND "automation" will find companies related to both terms."startup" OR "SMB" will broaden your search."software" NOT "enterprise" will find software companies while excluding those focused on large enterprises.You can even combine them, like this: "artificial intelligence" AND (healthcare OR fintech) NOT agency.
Companies often reveal themselves through the conversations they participate in.
Mastering LinkedIn company search transforms the platform from a simple networking site into a dynamic database for career growth, lead generation, and market research. By moving beyond the basic search bar and leveraging specific filters, Boolean operators, and activity-based discovery, you can build hyper-targeted lists for any professional goal you have.
Once you’ve identified the companies you want to connect with or learn from, the next step is managing your own presence. Keeping a consistent and compelling content schedule is vital for building your brand. To help with that, we built Postbase to make social media management feel less chaotic. With our visual calendar and robust scheduler, you can plan, schedule, and publish all your content across LinkedIn and other major platforms from one clean dashboard, letting you focus on the strategy instead of the mess.
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