How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Running the same search on LinkedIn repeatedly is a bigger time-waster than you realize - whether you're hunting for prospective clients, your next job, or competitor intelligence. Saved searches turn this repetitive task into an automated engine for opportunities, delivering exactly what you're looking for directly to you. This guide will walk you through how to set up and manage saved searches for people and jobs, and share a few power-user tips to make them even more effective.
Before we get into the "how," let's quickly cover the "why." A saved search isn't just a bookmark, it's a living, breathing monitor that works for you in the background. Here’s what it can do:
In short, it’s about trading manual labor for smart automation. You do the hard work of building a hyper-specific search once, and LinkedIn handles the monitoring forever.
This is the most common use case for sales reps, recruiters, entrepreneurs, and anyone looking to build a targeted network. Follow these steps to set up alerts for specific types of professionals.
From the LinkedIn homepage, use the main search bar at the top of the page. Enter your primary keyword. This could be a job title, a skill, or a general industry term. For our example, let's look for marketing directors.
After you hit Enter, you’ll see a broad list of everything related to “marketing director.” Your next step is to click the "People" button below the search bar to narrow the results to only user profiles.
This is where the real power is. Don't settle for the initial results. Click the "All filters" button to open up a panel with dozens of options to fine-tune your list. Here are some of the most useful filters for a person search:
Example: Let's find "Marketing Director" or "VP of Marketing" (Keywords → Title) who work in the "Software Development" industry (Industry) in "New York City" (Locations) and are 2nd-degree connections (Connections). After setting all your filters, click the blue "Show results" button.
Once you’re happy with the filtered search results, look at the top right of the results list. You should see an option to "Save search." On newer layouts, this might appear as a small pop-up or a button near your filter list.
After clicking it, another box will appear where you can:
Click "Save," and you're all set! Now you’ll receive an email and/or a LinkedIn notification with any new people who match this exact search criteria.
For job seekers, saved search alerts are a non-negotiable. They do the heavy lifting for you, ensuring you never miss a prime opportunity. The process is similar to a people search but initiated from the Jobs section.
Start by clicking the suitcase icon labeled "Jobs" in the top navigation bar. Use the search bars to enter your target job title and location.
Just like with people, the real magic happens in the filters. Beyond the initial search, you can use the filter buttons at the top of the jobs list to narrow things down:
As you apply filters, you’ll notice a toggle that says "Set alert" (or "Create job alert"). It’s typically right below the main search filter buttons.
Simply turn this toggle on. A settings menu will pop up, allowing you to:
Click "Save" and your job monitor is officially active.
Ready to go beyond the basics? Use these strategies to make your saved searches even more effective.
Boolean search lets you combine keywords with logic to create more refined queries. It works in most keyword fields (like Title or general search).
"Senior Content Manager" will only show people with that exact title, not "Content Manager, Senior" or just "Content Manager".sales AND marketing will look for profiles that mention both words. The `AND` is typically the default on LinkedIn, so you can often just type both words.“VP of Sales” OR “Sales Director”.developer NOT intern.(“Head of Marketing” OR “VP of Marketing”) AND (SaaS OR Technology) NOT (Startup OR Intern).Once you’ve saved a few searches, where do they live? It's simple:
A quick note: If you have a paid LinkedIn subscription like Premium Business, Sales Navigator, or Recruiter Lite, you get more. Free accounts are limited to a small number of saved searches (historically around 3-5), whereas paid accounts offer significantly more.
Sales Navigator especially elevates this feature, allowing for saved lead searches that can be added directly to lead lists and account searches that track specific companies. For a deeper understanding of your LinkedIn performance, consider learning how to analyze LinkedIn analytics. The core principles of filtering and saving remain the same, but the toolkit and the number of alerts you can set are much larger.
Mastering saved searches on LinkedIn transforms it from a simple networking site into a dynamic tool for leads, jobs, and market intelligence. By moving past manual, repetitive searches and creating automated alerts, you save yourself hours of work and build a consistent pipeline of opportunities that come directly to you.
Constantly trying to keep up with platforms like LinkedIn highlights a bigger challenge: managing your entire social media presence efficiently. That's why we built Postbase. After experiencing the frustration of using clunky tools that feel a decade old, we designed a platform built for how social media works today. If you manage LinkedIn brand pages alongside Instagram, TikTok, and other channels and are looking to get your time back and coordinate everything in a simple, visual calendar without the headaches, give us a try.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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