How to Review Videos on Facebook and Get Paid

Getting paid to watch and review videos on Facebook is definitely possible, but it's not about finding a secret job application on Meta’s website. It’s about leveraging the platform in smart ways, from building your own monetized audience to working behind the scenes for brands. This guide breaks down the real, actionable strategies that creators and freelancers use to earn great money with video content on Facebook.

Is Reviewing Videos on Facebook a Real Job? The Short Answer is Yes - But Probably Not How You Think

When most people imagine this job, they picture someone at Meta getting paid to flag or approve content. While those jobs exist, they are corporate positions. The real opportunity for everyday creators and aspiring entrepreneurs lies in building a business around video reviews.

You can get paid in four primary ways:

• Building an audience on your own Facebook page and monetizing it directly.
• Creating review-style video content for brands to use in their ads (UGC).
• Earning affiliate commissions by reviewing products in videos.
• Working as a freelance social media manager who reviews and curates video content for clients.

Each path offers a different way to turn your eye for great (or terrible) video content into an income stream. Let's look at how to get started with each one.

Method 1: Create and Monetize Your Own "Review" Show on Facebook

The most direct route is becoming a video creator yourself. By building a Facebook Page dedicated to reviewing a certain type of video or product, you can grow an audience and unlock Facebook's own monetization tools. This is a business, and it takes time to build, but the earning potential is high.

Step 1: Pick a Niche You Genuinely Enjoy

Your "review show" needs a focus. Generic reviews get lost in the noise. The more specific your niche, the easier it is to attract a loyal audience. Consistency is vital, so pick a topic you won't get tired of after a month.

Niche Ideas:

• Viral Video Commentary: React to and add commentary on trending funny clips, heartwarming moments, or "fail" videos.
• Movie and TV Show Trailers: Break down new trailers, sharing theories, and reviewing what you see. Movie studios thrive on this kind of buzz.
• Gadget and Tech Reviews: Unbox and review the latest tech, offering honest opinions and tutorials on how products work.
• Indie Game or Film Reviews: Focus on a passionate, underserved market by reviewing media that doesn't get mainstream attention.
• Ad "Roasts" or Breakdowns: Review popular (or terrible) Facebook ads, explaining why they work (or don't). This attracts both consumers and marketers.

Step 2: Set Up Your Facebook Page for Success

Don't use your personal profile. Create a professional Facebook Page. This gives you access to analytics, monetization features, and advertising tools.

• Optimize Your Page: Use a clear, high-quality profile picture and cover photo. Fill out the "About" section completely so new visitors understand what your page is all about.
• Choose the "Video Page" Template: In your Page settings, select the "Video Page" template. This prioritizes your video content and gives you access to tools like Playlists.
• Create a Content Calendar: Plan your video uploads. Aim for at least 2-3 videos per week when you're starting out to build momentum and signal to Facebook's algorithm that your page is active.

Step 3: Create Engaging Review Content

This is where your personality comes in. People follow creators they like and trust. Don’t just describe the video, react to it. What makes it funny, interesting, or flawed?

Popular Formats for Review Videos:

• Reaction Videos: A picture-in-picture format where your face is visible reacting to another video in real-time. This is highly engaging and easy to film.
• Commentary & Compilation: Use clips from other videos (see note on fair use) as part of a larger compilation where you provide voiceover commentary and analysis.
• Head-to-Head Comparisons: Review two similar products, trailers, or videos and declare a "winner." This format encourages debate and engagement in the comments.

A quick note on copyright: Using clips from other popular movies, shows, or viral videos generally falls under "fair use" for commentary, criticism, or parody. The key is that you must be adding your own original perspective and transforming the original content. You cannot simply re-upload someone else's video and call it a review.

Step 4: Understand Facebook's Monetization Tools

Once your Page starts growing, you can start earning. To qualify for most monetization programs, you generally need to meet certain follower counts and video view thresholds. You can check your eligibility in Facebook's Creator Studio.

Key Monetization Options:

• In-Stream Ads: These are the advertisements that play before, during, or after your videos. You earn a share of the ad revenue. To qualify, you generally need videos longer than one minute.
• Fan Subscriptions (Stars): Your most loyal followers can pay a monthly fee to support you, unlocking exclusive content, badges, and other perks.
• Branded Content & Sponsorships: Brands may pay you to review their product or mention them in your videos. This becomes very lucrative once you have an established, engaged audience.

Method 2: Get Paid to Create Review-Style Videos for Brands (UGC)

If you don't want to build your own audience from scratch, you can get paid directly by brands to create authentic-looking review videos that they use on their Facebook pages and ads.

What is User-Generated Content (UGC)?

User-Generated Content (UGC) is any content - photos, videos, testimonials - created by real people rather than the brand itself. Brands love UGC because it feels more genuine and trustworthy than a polished, corporate advertisement. They are constantly looking for creators to produce short, vertical videos reviewing or using their products. You get paid a flat fee per video, and they get an authentic piece of content for their marketing.

You don't need a huge following to be a UGC creator. In fact, most brands prefer creators with smaller, more authentic-looking accounts. All you need is a good smartphone camera and the ability to speak naturally on screen.

How to Find Paid UGC Opportunities

Several platforms connect creators with brands looking for this exact service. You can create a profile, set your rates, and start applying for jobs.

• Billo: A platform specifically designed for e-commerce brands looking for video content, including testimonials, reviews, and unboxings.
• Insense: Connects creators with brands for paid partnerships and UGC campaigns.
• Upwork & Fiverr: These massive freelance marketplaces always have listings for "UGC creators," "TikTok video ads," or "Facebook Reels ads." Simply search for those terms.
• Direct Outreach: Find small- to medium-sized e-commerce brands on Facebook or Instagram that you love. Send them a polite email or DM introducing yourself as a UGC creator and offering to create a package of review videos for them.

Method 3: Earn Affiliate Commissions by Reviewing Products in Videos

With affiliate marketing, you earn a commission for every sale generated through your unique referral link. You can create review videos about products you use and then direct viewers to purchase them using your link, earning a percentage of the sale.

How Affiliate Marketing on Facebook Works

1. Join an Affiliate Program: The easiest to start with is Amazon Associates. You can also find them on networks like ClickBank, ShareASale, or directly with brands you like (many have a "Partner Program" link in their website footer).
2. Create a Review Video: Produce an honest, helpful video reviewing the product. Show how it works, what you like about it, and who it's for. The goal is to provide real value, not just to sell.
3. Place Your Affiliate Link: Put your unique link in the video description. In the video itself, you can tell viewers, "The link is in the description if you want to check it out for yourself." Facebook policies can be strict about this, so always check the latest guidelines.
4. Disclose Your Relationship: The FTC requires you to be transparent. Add hashtags like #ad or #commissionsearned, or a simple line like, "(As an Amazon Associate, I earn from qualifying purchases)."

Best Practices for Affiliate Video Reviews

• Be Authentic: Only recommend products you actually believe in. Your audience can spot a fake review from a mile away, and it will destroy their trust.
• Focus on Education, Not Selling: Your video should solve a problem or provide information. A great review answers questions the viewer might have. The sale is a natural result of building trust.
• Combine with Other Methods: Affiliate marketing works perfectly with Method 1 (creating your own review show). Your monetization becomes a mix of ad revenue and affiliate commissions.

Method 4: Work as a Freelance Social Media Manager or Moderator

This final method is more of a traditional freelance job. Many businesses, especially large ones, need people to manage their Facebook pages. A core part of that job is reviewing, curating, and engaging with video content - both what the company posts and what users submit.

What the Role Involves

As a freelance social media manager or community moderator, you might be responsible for:

• Reviewing and approving videos submitted by users for a contest or campaign.
• Watching the company's own scheduled videos to check for errors before they go live.
• Moderating the comment sections of videos to remove spam and engage with viewers.
• Sourcing and curating third-party video content relevant to the brand's audience.

Where to Find These Gigs

These roles are abundant on virtually every major job platform. Search for terms like:

• "Social Media Manager"
• "Community Manager"
• "Facebook Page Manager"
• "Content Moderator"

Websites like Upwork, LinkedIn, and FlexJobs are excellent places to find remote and freelance positions in this field.

Final Thoughts

Earning an income from reviewing videos on Facebook is more than just a possibility, it’s a diverse field with opportunities for creators, marketers, and freelancers alike. Whether you're building a content empire with your own review show, creating authentic UGC for brands, making affiliate sales, or managing a brand's presence, the core skill is the same: understanding what makes a video compelling.

As you grow your presence and start creating a steady flow of review videos, staying organized across all your social platforms is everything. We built Postbase for modern creators who are juggling short-form content like Reels, TikToks, and Shorts. Our visual calendar helps you plan your posts way in advance, and our rock-solid scheduling means your content publishes reliably, every single time. It lets you focus on creating great reviews instead of wrestling with your social media tools.