How to Reshare a Post on Facebook

Sharing content on Facebook - whether it’s a brilliant post from another creator or one of your own hidden gems from the past - is one of the smartest ways to keep your audience engaged. This guide breaks down exactly how to reshare posts to your Feed, Story, Groups, and messages. We'll also cover the best practices to turn a simple share into a powerful brand-building tool.

Why Resharing on Facebook is a Game-Changer

Before jumping into the "how," it's worth understanding the "why." A good resharing strategy isn't about being lazy, it's about being efficient and community-minded. It's a foundational tactic for anyone serious about growing their brand organically.

• It Fills Your Content Calendar Effortlessly. Not every post has to be a masterpiece created from scratch. Curated content - sharing valuable posts from others - is the perfect way to fill gaps in your schedule, keeping your feed active and your audience interested even on your busiest days.
• It Builds Community and Relationships. When you share someone else’s content and tag them, you signal that you respect their work. This is one of the most effective networking tools on social media. It fosters goodwill, encourages others to share your work in return, and can even be a starting point for partnerships.
• It Delivers High-Value Content to Your Audience. You don't have to be the expert on everything. By sharing insightful articles, helpful guides, or entertaining videos from others, you establish your page as a reliable, go-to resource for great information, not just a channel for self-promotion.
• It Gives Your Best Content a Second Life. Did a post perform exceptionally well three months ago? Most of your current followers either missed it or don't remember it. Resharing your own successful "evergreen" content is a simple trick to recycle your greatest hits and get them in front of new eyes.

The Basics: How to Reshare a Public Post to Your Feed

The most common way to reshare is by posting content directly to your own News Feed or Page timeline. The process is straightforward, but there are small differences between desktop and mobile.

A quick note before you begin: You can only share posts with a public audience setting, indicated by a small globe icon next to the post's timestamp. If a post is set to "Friends" or another private audience, Facebook won’t give you the option to share it publicly.

On a Computer (Desktop)

Sharing from your desktop computer is great when you're already in work mode. Here’s how to do it:

1. Find the public post you want to share.
2. Beneath the post, you'll see a row of buttons: "Like," "Comment," and "Share." Click the Share button.
3. A menu will appear with several options. To share it directly to your feed, click "Share to Feed." (Choosing "Share Now" will post it instantly to your timeline without giving you a chance to add your own comment, which we don't recommend.)
4. A new window will pop up. This is where the real work happens. At the top, you'll see a field that says, "Say something about this..." This is your chance to add context, your opinion, or a question for your audience. Never skip this step!
5. Below your comment, you can use the audience selector to choose who sees the post (Public, Friends, etc.). For a business Page, this will typically default to Public.
6. Once you've added your commentary, click the blue "Post" button.

On the Mobile App (iOS &, Android)

The process on your phone is just as simple and follows the same core logic.

1. Open your Facebook app and navigate to the post you wish to share.
2. Tap the Share button at the bottom right corner of the post.
3. A menu will slide up from the bottom. Tap "Share to Your Profile" (or similar text, depending on the app version) to bring up the posting composer.
4. You'll now see the original post embedded below a text box prompting you to "Write something..." Add your own caption here. This is what transforms the share from a simple echo into valuable content for your followers.
5. If you want to tag the original creator or another Page, use the "@" symbol followed by their name.
6. At the top of the screen, you can confirm the audience (e.g., Public, Friends).
7. Once you’re ready, tap "Post" in the top right corner.

Sharing in Other Places: Beyond the News Feed

Your News Feed isn’t the only place to share valuable content. Spreading a great post to Stories, Groups, or direct messages can be even more effective for specific goals.

How to Reshare a Post to Your Facebook Story

Stories are perfect for more timely, interactive, and less-polished content. Sharing a post to your Story gives it a 24-hour spotlight at the top of your followers' feeds.

1. On the original post, tap the Share button.
2. From the menu, select "Share to Your Story."
3. The Facebook Story editor will open, with the original post displayed as a tappable "sticker." Users can tap this sticker in your Story to view the original post.
4. Now, customize it! Add text overlays, GIFs, music, or a poll sticker to ask your audience a question about the post. This extra layer of engagement is what makes Story shares so powerful.
5. When you’re finished, tap "Share."

How to Reshare a Post to a Facebook Group

If you're part of a niche community, sharing a relevant post to a Group can spark fantastic discussions.

1. Click or tap the Share button on the post.
2. Choose "Share to a Group."
3. A list of your groups may appear. Otherwise, start typing the name of the group you want to share it in and select it.
4. The posting composer will open. As always, add a strong, context-rich caption explaining why you think this post is valuable for the Group members. A great way to do this is by ending with an open-ended question.
5. Tap "Post."

Heads-up: Always respect the community. Before you share, double-check the Group's rules. Many groups have strict policies against sharing links or promotional content to prevent spam.

How to Send a Post as a Message

Sometimes a post isn't for your whole audience, but you know one person or a small group would love it.

1. Click or tap the Share button.
2. Select "Send in Messenger."
3. Choose the friend or group chat you want to send it to. You can send it to multiple contacts at once.
4. You'll have the option to add a personal message alongside the post.
5. Click "Send."

Troubleshooting Common Issues: "Why Can't I Share This Post?"

Run into an issue where the "Share" button is missing or greyed out? Don't worry, it's a common problem with a simple explanation. Here are the most likely reasons:

• Privacy Settings are the #1 Culprit. The original poster has likely restricted the post's audience. If a post is set to "Friends" or a custom list, Facebook prevents it from being shared publicly to respect the user's privacy settings. You can only reshare public posts (with the globe icon).
• You're in a Private Group. Content posted inside a private or closed Group can't be shared outside of it. The "Share" button is often disabled on posts within these communities to protect the privacy of its members.
• A User Has Blocked You. If you've been blocked by the person or Page that made the post (or if you've blocked them), you won't be able to see or interact with their content, including sharing it.
• It's Just a Glitch. Social media apps can be finicky. Sometimes, a temporary bug might cause features to be unavailable. Try refreshing the page or restarting your mobile app. If the post is definitely public, this might just solve the problem.

The Smart Way to Reshare: Best Practices That Build Your Brand

Knowing how to click the button is one thing. Knowing how to do it strategically is what separates amateurs from pros. Follow these rules to make every share count.

1. Always, Always Add Your Own Commentary

Hitting "Share Now" is a missed opportunity. Your audience follows you for your perspective, not for a simple repost. Your caption should answer the question: "Why am I seeing this?"

• Ask a question: "This article makes a great point about morning routines. What's the one habit you can't start your day without?"
• Pull a great quote: "Loved this line from the article: 'Consistency beats intensity.' It’s something we talk about a lot with our clients."
• Add a counterpoint (respectfully!): "An interesting take on remote work here. I think they miss the importance of in-person collaboration, though. What do you all think?"

2. Give Credit and Tag the Original Source

This is non-negotiable social media etiquette. Whenever you share, use the "@" symbol to tag the Facebook Page or person's profile who originally posted the content. This sends a notification to them, shows respect for their work, and helps build a positive relationship within your digital community.

3. Reshare Your Own High-Performing Content

You already have a goldmine of proven content: your own posts. Go through your analytics and identify posts that received high engagement. Schedule these to be reshared a few months down the line. New followers haven't seen them, and old followers won't remember. Frame it as a popular throwback: "From the archives! This tip on content planning was one of our most popular last year, so we're bringing it back."

4. Know the Difference: Sharing vs. Stealing

Using Facebook's official "Share" button is always acceptable, as it links directly back to the original source. However, never download someone else's video or image and re-upload it to your own Page as a new post. That's content theft and can damage your reputation and even lead to your page being penalized. If you want to use original media, always ask for permission first.

Final Thoughts

Resharing on Facebook is much more than a button-click, it's a core component of a healthy, sustainable social media strategy. By using it to curate valuable information, build community connections, and amplify your own best work, you turn a simple function into a powerful engine for organic growth and audience engagement.

As you get into the rhythm of recycling your own evergreen content, a visual plan becomes super important. At Postbase, we designed our content calendar because we got tired of hunting through old timelines to find posts worth sharing again. We make it easy to see all your content at a glance, spot your top performers, and just drag-and-drop them into future time slots to be reshared. It helps you stay consistent and keeps your calendar full without the chaos of spreadsheets or endless scrolling. See how Postbase brings a little more calm to content planning.