How to Repost a Highlight on Instagram

Ever look at your carefully curated Instagram Highlights and think, This is too good just to sit here? You're right. Reposting content from your Highlights is a fantastic way to recycle your best material, remind your audience of important info, and keep your content calendar full without reinventing the wheel. The process, however, isn't as straightforward as you might expect. This guide will walk you through exactly how to resurface that great content in a few different ways.

You’ll learn the step-by-step methods for sharing a slide from your Highlight to your current Story or your main feed. We’ll also cover best practices to make your reposted content feel fresh and strategic, not just rehashed.

Understanding How Reposting Highlights Actually Works

First, let’s clear up a common point of confusion. Instagram doesn't offer a feature to "repost" an entire Highlight collection at once. Highlights are essentially albums or folders for archived Stories. Therefore, you can't just press one button to re-share the whole album to your feed or new Story.

Instead, the method involves going into your Highlight, selecting a specific Story within that collection, and then sharing that individual piece of content. Think of it less like sharing a photo album and more like pulling out a single great photo from that album to show people again. It's a simple distinction, but it's the key to getting it done.

By resharing an individual Story from your Highlight, you can bring an evergreen tip, a valuable testimonial, or a favorite memory back into the spotlight for your new followers (and for old followers who might have missed it).

Method 1: How to Repost a Highlight to Your Instagram Story

This is the most common and intuitive way to bring an old Highlight back to life. You're essentially taking an old Story out of the archive and publishing it as a new, live Story for the next 24 hours. It's perfect for quick reminders, throwbacks, or resharing user-generated content.

Step-by-Step Instructions:

1. Navigate to Your Profile: Open the Instagram app and go to your own profile page where your bio and feed are displayed.
2. Open the Highlight: Tap on the Highlight circle that contains the Story you want to repost.
3. Find the Specific Story Slide: Tap or swipe through the Highlight until you land on the exact photo or video clip you want to reshare. Remember, you’re sharing one slide at a time.
4. Look for the 'Share' Button: When viewing the Story slide, look at the bottom right corner of your screen. You should see a small paper airplane icon labeled "Share". Tap it. (Note: On some versions of the app, or for older stories, you might need to tap the three-dot "More" icon in the bottom-right corner and then select "Share to...".)
5. Add to Your Story: A menu will pop up giving you options on how to share the content. At the very top, you should see an option that says "Add to your story." Tap this.
6. Edit and Customize: You’re now in the Instagram Story editor with your old content ready to go. This is your chance to make it fresh!
   • Add new text to provide updated context. For example, add a "We're still getting questions about this!" overlay to an old FAQ.
   • Use a poll, quiz, or question sticker to drive new engagement.
   • Tag any people or brands featured in the original post again to notify them.
   • Add a current GIF or sticker to give it a timely feel.
7. Post it!: Once you've customized your reposted Story, hit the "Your Story" button in the bottom-left corner to publish it. It will now be live for the next 24 hours just like any other Story.

Method 2: How to Repost a Highlight to Your Instagram Feed

Sometimes a piece of content in your Highlights is so important it deserves a permanent spot on your grid. Maybe it’s a glowing customer testimonial, a major brand announcement, or a viral Reel you want to pin to the top of your profile. Sharing a Story from your Highlight as a feed post is the way to do it.

Step-by-Step Instructions:

1. Go to Your Profile and Open the Highlight: Just like the first method, start by going to your profile and tapping the Highlight reel you want to pull content from.
2. Select the Story You Want to Post: Tap or swipe through until you find the perfect photo or video you want to feature on your main feed.
3. Tap the "More" Icon: In the bottom right corner of the screen, tap the three-dot icon labeled "More." This will open a settings menu for that specific Story.
4. Select "Share as Post...": From the menu that appears, tap on "Share as Post...". This will immediately bring the content into the Instagram feed post editor.
5. Optimize for the Feed: This is a critical step. Because your Story was originally formatted for a 9:16 vertical screen, it may look awkward as a standard 1:1 or 4:5 feed post.
   • Reposition and Crop: Pinch and zoom to adjust the video or photo. Find the most visually compelling part to highlight within the post frame.
   • Add a Background: If the content doesn't fill the frame, Instagram will usually default to adding a simple gradient background. You can tap on this to change the color and find one that matches your brand aesthetic.
   • Use The Right Dimensions First: For planned content, consider creating the original Story with the understanding you might repost it later. Keep the most important elements closer to the center so they won’t be cropped out in a 4:5 frame.
6. Write a New, Compelling Caption: Don't just copy and paste any text that was on the original Story. Your feed caption is an opportunity to tell a deeper story. Explain the context of the photo or video. Why is it important enough to post on your feed? Ask a question to encourage comments.
7. Add Hashtags, Location, and Tags: Treat it like any other brand new feed post. Include a well-researched set of hashtags in the caption or in a comment. Tag a location if it's relevant, and tag any accounts that are featured or mentioned.
8. Publish the Post: Once you’re happy with the edits, caption, and tags, tap the "Share" button to publish it to your profile grid.

Quick Troubleshooting: What if the 'Share' Button is Missing?

Running into issues? It’s usually for one of two reasons.

• It’s Not Your Content: This entire process only works for reposting your own archived content from your Highlights. If you're trying to repost a story from someone else's highlight where they've tagged you, you may be able to share it to your story for 24 hours if they enabled sharing at the time of their original post. If that option is gone or was never enabled, you won't be able to reshare it directly. The best option here is to take a screenshot (and always give credit!).
• A Temporary Glitch: Instagram isn't perfect. If you know you're trying to share your own content and the button isn’t there, try closing and reopening the app. If that doesn't work, check to see if your app needs an update from the App Store or Google Play Store. These simple fixes often resolve bug-related issues.

Smart Strategies for Reposting Highlights

Just knowing how to repost isn’t enough. True social media pros know why and when to do it. Here are some actionable tips to make your reposting strategy effective.

Add Fresh Context

Never just repost something without adding a new layer of value. Your followers may have seen it before, so give them a reason to pay attention again. Add a "This is still one of our most popular designs!" or "Remember this? We’re bringing it back!" overlay. Adding fresh commentary frames the old content in a new light.

Turn Testimonials into an Asset

Create a Highlight specifically for your best customer reviews and testimonials. Whenever you get a new glowing review, add it to the Highlight. Then, on a slow content day or when you’re promoting a sale, you can easily pull one of those powerful testimonials from the Highlight and repost it to your Story as powerful social proof.

Remind People of Your FAQs

An “FAQ” or “Info” Highlight is one of the most useful things you can have on your profile. It's a great evergreen resource. Every few weeks, grab one of the most important questions and answers from that Highlight - like your shipping times or return policy - and reshare it to your Story. This saves you from answering the same questions over and over again and positions your brand as helpful and transparent.

Celebrate Throwbacks and Milestones

Use reposts for fun #TBT (Throwback Thursday) content. Go back to a highlight from a product launch a year ago or a fun company event and re-share a key moment. It’s an easy and authentic way to share your brand journey with your audience and create a sense of nostalgia.

Final Thoughts

Reposting your Highlights is more than just a time-saving trick, it’s a smart content strategy that extends the life of your best material. By sharing individual Stories to new formats, you bring valuable information back to the forefront, reinforce your brand message, and engage your audience without having to constantly create something from scratch.

Having a clear plan for your content makes decisions about what's worth resharing much easier. When we built Postbase, we prioritized a clean, visual content calendar so you can see your entire schedule at a glance. It helps you find those perfect empty slots where a powerful rescheduled testimonial or a timely FAQ from your Highlights can have the biggest impact, keeping your pipeline full with minimal effort.