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Finding your original video re-uploaded without credit is a frustrating experience for any creator. Protecting your creative work is an essential part of growing your brand, and knowing how to handle content theft is a skill every creator needs. This guide will walk you through the steps to report copyright infringement and reclaim your content on TikTok.
Before you file a report, it's crucial to understand what constitutes copyright infringement. In simple terms, copyright is the legal right you have over your original creative work from the moment you create it. You don't need to file any paperwork for it to exist. If you filmed and edited it, it's yours.
On TikTok, copyright infringement typically looks like this:
Giving credit is nice, but it does not cancel out copyright infringement. You, the copyright holder, have the exclusive right to decide where and how your content is broadcast.
Similarly, "fair use" allows limited use of copyrighted material without permission for purposes like commentary, criticism, or parody. A reaction video that provides genuine commentary might qualify. A simple re-upload with a caption does not. Fair use is a complex legal defense, not a blanket permission slip.
Before hitting the report button, a few minutes of preparation will increase your chances of a successful takedown. Think of it as building your case file.
Before you fill out any forms, have this information ready and organized:
Double-check that you own 100% of the content. If you used any stock footage or licensed music, a third party owns rights to those elements. Your claim should focus on the creative work that is originally and exclusively yours.
You have two main ways to report copyright infringement to TikTok: the in-app tool and the online web form. The web form is generally the most effective method.
This method is quick and works best for obvious re-uploads of your content. It’s less detailed but can sometimes lead to a fast resolution.
This in-app flow often redirects to the more detailed web form, so it’s often better to start there anyway.
This is the most powerful way to file your claim. It allows you to provide all the evidence in a structured format. Find the form here: TikTok Copyright Infringement Report.
Let's break down each section of the form:
Use your real, legal information:
Clarify who owns the work. Most creators will select "I am the copyright owner." If you are acting on behalf of a client, select "I am authorized to act on behalf of the owner."
Present the evidence of your work:
Point TikTok to the stolen content:
This final section is where you must agree to a series of legal statements by checking the boxes:
Finally, type your full legal name in the signature box. This acts as your electronic signature. After that, hit submit.
Once your report is filed, TikTok's intellectual property team will review it. Be patient, as this can take anywhere from 24 hours to several days.
Here are the likely outcomes:
Constantly filing takedown notices is draining. The best strategy to grow your brand on TikTok is to make your content harder to steal and easier to identify as yours from the start.
A visible watermark with your username or logo is a great deterrent. While someone can crop it out, it adds a layer of effort that will stop lazy content thieves. You can add a subtle one in a corner using a video editing app before you upload. TikTok's watermark with your username is also automatically added when people download videos, providing a native layer of protection.
Post your important videos on more than one platform, like Instagram or YouTube Shorts, around the same time you post to TikTok. This creates a wider, time-stamped public record of your ownership, making your claims even stronger.
Always save your original, unedited video footage and the project files from your editing software. These raw assets are the ultimate proof of creation if you ever find yourself in a more serious dispute over ownership.
Every now and then, search on TikTok for keywords from your most popular videos' titles or descriptions. You might be surprised to find smaller accounts re-uploading your content that didn’t appear on your For You Page.
Dealing with content theft is an unfortunate reality for creators, but you are not powerless. By methodically gathering evidence and correctly using TikTok's official copyright report form, you can effectively defend your work and get stolen content removed. A proactive approach, where you watermark your videos and maintain a solid record of your creations, will always be your strongest defense in the long run.
A big part of protecting your work is establishing a clear, time-stamped history of your content across multiple platforms. At Postbase, we understand that managing a multi-platform presence can feel chaotic. Our platform makes it simple to plan, schedule, and publish your content everywhere at once from a beautiful visual calendar. This not only builds your brand but also creates a public record of your original work, making it even easier to prove ownership when you need to.
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Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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