How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

A single negative Facebook review can feel like a direct hit to your brand's reputation, and your first instinct is probably to make it disappear. This guide cuts straight to the core of the issue, showing you the exact steps you can take to report and remove a damaging review, when and how to turn off reviews entirely, and a better way to handle negative feedback that actually builds trust with your audience.
Let's address the most important question first: unfortunately, you cannot unilaterally delete a negative review someone leaves on your Facebook Page just because you don't like it. Facebook removed the classic five-star rating system and replaced it with "Recommendations," where users can choose to either "Recommend" or "Not Recommend" your Page, accompanied by a comment. Think of these recommendations as user-generated content, they belong to the user who wrote them, not the page owner.
This might seem frustrating, but it's designed to maintain trust and transparency on the platform. If businesses could scrub all their bad reviews, the system would be meaningless for consumers. However, this doesn't mean you're powerless. You have three main options for dealing with a review you want gone:
We'll walk through how to execute each of these strategies below, starting with the most common scenario: reporting a review that crosses the line.
If a review is not just negative but fraudulent, irrelevant, or abusive, your best option is to report it. This process flags the content for Meta's review team, who will then decide if it violates their policies. This is the correct path for trying to remove reviews containing spam, harassment, hate speech, threats, or content that is clearly from a fake profile or a disingenuous source (like a competitor or disgruntled ex-employee).
The process is straightforward and takes less than a minute. Here’s how to do it from your Facebook Page:
Once submitted, there's not much to do but wait. Meta doesn't give a specific timeline for review, but it can take anywhere from a few days to several weeks. You will typically receive a notification in your "Support Inbox" updating you on their decision.
Be prepared for the possibility that Facebook will decide the review *doesn't* violate their standards. If they see freedom of expression or a simple customer opinion, even a harsh one, they are unlikely to remove it. If your request is denied, the review will remain on your page. At that point, you'll need to consider one of the other strategies below.
Since you can't remove most negative reviews, learning how to respond to them is one of the most powerful skills a social media manager can have. A thoughtful, calm, and professional reply can turn a negative situation into a positive one. It demonstrates to everyone - including hundreds of potential customers who see it - that you listen to feedback, care about your customers, and are committed to resolving problems.
A bad review left unanswered tells visitors you either don't care or agree with the complaint. A defensive, angry response is even worse. But a great response can completely neutralize the damage.
Stick to this four-step process to craft a professional response every time.
Once you've posted your public response, the work is done. Don't engage in a back-and-forth public comment battle. Your single, professional reply is all that's needed to show other visitors that you handle criticism gracefully.
In some extreme cases, such as a targeted review-bombing campaign where your page is flooded with fake, 1-star reviews, you might decide to turn off the entire Recommendations feature. This is a drastic step with significant trade-offs, so it should be used as a last resort.
If you've weighed the pros and cons and decided this is the right move for your business, here's how to disable the feature:
The "Reviews" or "Recommendations" tab will now disappear from your Page. You can always follow the same steps to turn it back on in the future if you change your mind.
The best long-term strategy for managing your reputation isn't just about removing negative feedback, it's about actively generating a strong base of positive feedback. One or two bad reviews won't sink a business that has dozens of glowing ones.
Proactively encourage your happiest customers to share their experiences. The key is to make it a natural part of your customer service process:
By building a steady stream of authentic, positive reviews, you create a powerful buffer of social proof that makes any single negative comment far less impactful.
While you can't just delete a bad review on Facebook, you have clear options for managing your Page's reputation: report reviews that violate community standards, skillfully respond to legitimate feedback, or disable the entire feature as a last resort. The best long-term strategy is always to build a strong foundation of positive reviews that speak for themselves.
Managing your brand's reputation means staying on top of every comment and message across your social channels. When negative feedback appears, responding quickly is critical. We built Postbase with a unified inbox to bring all your Facebook, Instagram, and TikTok communications into one place, so you never miss another important notification. It helps you handle feedback - good and bad - promptly, keeping your community engaged and your brand story in your hands.
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