How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

A single negative Facebook review can feel like a direct hit to your brand's reputation. Your first instinct might be to make it disappear. This guide shows you the steps to report and remove a damaging review, when and how to turn off reviews entirely, and how to handle negative feedback in a way that builds trust with your audience.
Unfortunately, you cannot unilaterally delete a negative review on your Facebook Page just because you don't like it. Facebook replaced the classic five-star rating system with "Recommendations," where users can choose to either "Recommend" or "Not Recommend" accompanied by a comment. These recommendations are user-generated content belonging to the user who wrote them, not the page owner.
This system maintains trust and transparency on the platform. If businesses could delete all their bad reviews, it would be meaningless for consumers. However, you have options:
We'll detail how to execute each of these strategies, starting with reporting a review that crosses the line.
If a review is not just negative but also fraudulent, irrelevant, or abusive, the best option is to report it. This flags the content for Meta's review team, who will then decide if it violates their policies. This is the appropriate path for trying to remove reviews containing spam, harassment, hate speech, threats, or content from a fake profile.
The process is straightforward:
Once submitted, you must wait for a decision. Meta doesn't provide a specific timeline, but it can take a few days to several weeks. Be prepared that Facebook may decide the review doesn't violate their standards. If denied, the review remains on your page, and you should consider other strategies.
Since most negative reviews can't be removed, learning to respond to them is vital. A thoughtful, professional reply can turn a negative situation into a positive one, showing you care about your customers and are committed to resolving problems.
Use this four-step process for crafting a professional response:
Post your public response and avoid a back-and-forth. Your single, professional reply is enough to show you handle criticism gracefully.
In extreme cases, such as a review-bombing campaign, you might turn off the Recommendations feature. This is a drastic step with significant trade-offs, so it should be the last resort.
If you've decided to disable the feature, here's how:
The "Reviews" or "Recommendations" tab will disappear. You can always turn it back on if you change your mind.
The best long-term strategy is not just about removing negative feedback but generating positive feedback. A few bad reviews won't impact a business with many positive ones.
Encourage happy customers to share their experiences naturally:
Building a steady stream of authentic, positive reviews creates powerful social proof that makes negative comments less impactful. Learn more about getting reviews on your Facebook Business Page.
While you can't delete a bad review on Facebook, you have options to manage your Page's reputation: report reviews that violate standards, respond skillfully to feedback, or disable reviews as a last resort. The best strategy is to build a strong foundation of positive reviews.
Managing your brand's reputation means staying on top of every comment across social channels. When negative feedback appears, respond quickly. We built Postbase with a unified inbox to handle all communications in one place, so you never miss a notification. It helps you manage feedback promptly, keeping your community engaged and your brand story in your hands.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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