How to Register a Company on LinkedIn

Creating a LinkedIn Company Page is one of the most effective first steps you can take to establish your business’s professional digital footprint. This guide walks you through the entire process, from preparing your assets to optimizing your page for growth and creating content that gets noticed. We’ll cover every step needed to build a foundational presence for your brand on the world’s largest professional network.

Why Your Business Belongs on LinkedIn

Before we jump into the setup process, let's quickly touch on why having a LinkedIn Company Page is so important. Unlike other social platforms, LinkedIn is a hub for professionals, industry leaders, and B2B decision-makers. It’s not just a place to post updates, it’s a powerful tool for building credibility, driving website traffic, and attracting top talent.

A well-maintained Company Page allows you to:

• Build Brand Authority: Share industry insights, company news, and thought leadership content to establish your company as a trusted voice in your space.
• Generate Leads: Connect directly with potential customers, partners, and clients who are actively looking for solutions you provide. Approximately 80% of B2B leads from social media come through LinkedIn.
• Recruit Top Talent: Showcase your company culture, post job openings, and connect with passive candidates. Future employees often check a company’s LinkedIn page before applying.
• Increase Visibility: Your page and its content can rank in Google search results, giving you another owned-media channel to control your brand’s narrative.

In essence, an active LinkedIn page solidifies your company's legitimacy and opens doors to professional connections and opportunities. It’s a non-negotiable part of a modern business strategy.

Pre-Launch Checklist: What You Need Before You Start

Setting up your Company Page will be much smoother if you have all your assets ready to go. Before you begin, gather the following items. Think of this as your prep stage before going live.

1. A Personal LinkedIn Profile

You cannot create a company page without an existing personal LinkedIn profile. LinkedIn uses your personal account to verify that a real person is setting up the business presence. Your personal profile must meet a few requirements:

• Profile Strength: Your profile must be rated as "Intermediate" or "All-Star." This means it needs to be mostly complete, including a profile picture, experience, skills, and a summary.
• Profile Age: Your profile must be at least 7 days old.
• Connections: You need to have several connections (LinkedIn’s exact number isn't public, but a good rule of thumb is at least 30-50 connections).
• Employee Status: You must be a current employee of the company and have it listed in the "Experience" section of your personal profile.

2. High-Quality Branding Assets

Visuals are everything. Grainy or poorly sized logos can make your brand look unprofessional. Get these ready:

• Company Logo: The standard size is 300 x 300 pixels. Use a clear, high-resolution PNG or JPG file. This is the small icon that appears next to all your posts.
• Cover Image: Dimensions are 1128 x 191 pixels. This is the banner image at the top of your page. Use it to showcase your tagline, products, a team photo, or a custom graphic that communicates your brand’s value.

3. Company Information and Copy

Have your key company details written out and ready to copy and paste:

• Tagline: A short, punchy sentence (120 characters max) that describes what your company does. Make it clear and benefit-oriented.
• "About Us" Description: You have up to 2,000 characters for a detailed overview. Use this space to tell your company's story, detail its mission, list its specialties, and use keywords relevant to your industry and services.
• Website URL: The link to your company’s official homepage.
• Company Details: Your industry, company size (number of employees), and company type (e.g., Public, Self-Employed, Non-Profit, Privately Held).

Step-by-Step Guide: How to Create Your LinkedIn Company Page

Once you have your pre-launch checklist complete, creating the page itself is straightforward. Follow these steps carefully.

Step 1: Go to "Create a Company Page"

Log in to your personal LinkedIn profile. At the top right of the navigation bar, click the "Work" icon (it looks like a grid of nine squares). A menu will slide out. Scroll down to the bottom and click on "Create a Company Page +".

Step 2: Choose Your Page Type

LinkedIn will prompt you to select one of four page types. It's important to choose the one that fits your organization:

• Company: This is the most common option, designed for small to large businesses. If you're a for-profit entity, select this.
• Showcase Page: These are affiliate pages that branch off an existing main Company Page. They are best for highlighting a specific product line, business unit, or long-term marketing campaign. You can only create a Showcase Page after you have a main Company Page.
• Educational Institution: This option is specifically for schools, colleges, and universities.

Step 3: Fill Out Your Page Identity and Company Details

On the next screen, you’ll start filling in the information you prepared earlier.

Page Identity:

• Name: Enter your official company name.
• LinkedIn public URL: This is a custom URL, like linkedin.com/company/your-company-name. LinkedIn will auto-fill a URL based on your company name, but you can try to customize it if your first choice is taken. Keep it clean and simple.
• Website: Enter your website URL.

Company Details:

• Industry: Select the most relevant industry from the dropdown menu. This helps LinkedIn categorize you and show your page to relevant audiences.
• Company Size: Choose the employee count range that fits your organization.
• Company Type: Select from options like Public, Nonprofit, etc.

Step 4: Upload Branding Assets and Finalize

Now it’s time to add your visuals:

1. Logo: Click to upload your 300 x 300 pixel company logo.
2. Tagline: Write or paste in your 120-character tagline.
3. Verification: Check the box to verify that you are an authorized representative of the company.

Once you've filled everything out and checked the verification box, click "Create page." Congratulations, your LinkedIn Company Page officially exists!

Optimizing Your New Page for Maximum Impact

Hitting "Create page" is just the start. An empty or incomplete page won't do you any good. Now it’s time to build it out and optimize it to attract followers and opportunities.

1. Complete Every Section

LinkedIn states that fully completed pages get 30% more weekly views. Go through your new page dashboard and fill out anything you skipped earlier. Add your company's physical address, phone number, and the year it was founded.

2. Craft a Compelling "About" Section

This is your chance to sell your story. Don't just list products or services. Use the 2,000 characters to:

• Describe who you help and what problems you solve.
• Explain your mission, vision, and values.
• Weave in 2-3 of your top SEO keywords naturally.
• End with a clear call to action, like "Visit our website to learn more" or "Contact us for a free consultation."

3. Create an Eye-Catching Cover Image

Your cover image (1128 x 191 pixels) is prime real estate. Don't waste it. Use a tool like Canva to create a custom banner that:

• Reinforces your brand identity with your colors and fonts.
• Features a clear value proposition or tagline.
• Shows off your product in action or highlights your team.
• Promotes an upcoming event, webinar, or resource.

Update it every few months to keep your page looking fresh.

4. Set Your Custom Call-to-Action (CTA) Button

Just below your cover image, you can add a custom CTA button. The available options include "Visit website," "Contact us," "Learn more," "Register," and "Sign up." Choose the one that best aligns with your primary business goal - whether that’s driving traffic, generating leads, or growing your email list.

5. Pin a Key Post

Once you start posting, you can pin your most important update to the top of your page feed. This is perfect for a company introduction video, a major announcement, a popular blog post, or a customer success story. An engaging pinned post gives new visitors an immediate sense of who you are and what you offer.

Launching Your Page and Getting Your First Followers

Now that your page is polished and ready, it’s time to get some eyes on it.

Step 1: Invite Your Connections. As a page admin, you're given monthly credits to invite your personal connections to follow the page. Start by inviting colleagues, current and former clients, partners, and friends who you think would be interested in your company’s updates.

Step 2: Tell Your Team. Your employees are your biggest brand advocates. Send an internal email announcing the new page and ask them to:

1. Follow the page.
2. Add the company to the "Experience" section of their personal profiles (this automatically links to your new page).
3. Engage with and share company content.

Step 3: Post Your First Update. Your page shouldn’t be empty when people arrive. Create a launch post that welcomes visitors, explains what kind of content you'll be sharing, and encourages them to follow.

Step 4: Promote It Off-Platform. Add your new LinkedIn Company Page URL everywhere: your website footer, your email signature, your other social media bios, and in your newsletter. Make it easy for people to find you.

Final Thoughts

Registering a company on LinkedIn is a straightforward process, but building a powerful presence requires thoughtful optimization and consistent effort. Completing every section, adding compelling branding, and inviting your network to follow are the foundational steps toward establishing credibility and unlocking valuable growth opportunities.

Once your LinkedIn page is live, keeping it active with a consistent stream of content is the next part of the puzzle. At Postbase, we built our platform specifically to help manage this without the headache. Our visual calendar makes planning content for LinkedIn and all your other platforms simple, and you can create posts once and schedule them everywhere. We focused on making reliability our top priority, so you can trust your content goes live exactly when you want it to.