Instagram Tips & Strategies

How to Recover a Post on Instagram

By Spencer Lanoue
November 11, 2025

That feeling of panic when you tap the delete button on an Instagram post by mistake is all too real. Whether it was a photo with fantastic engagement, a Reel you worked on for hours, or just a cherished memory, the thought of it being gone forever can be frustrating. Fortunately, in most cases, you can get it back. This guide walks you through exactly how to recover deleted Instagram posts, Reels, and Stories, plus what to do when things don't go as planned.

Did You Delete It, or Just Archive It?

Before you run to Instagram’s recovery feature, it's worth taking a second to consider if you actually deleted the post or if you simply archived it. The two functions are different, and it's easy to mix them up in a hurry.

  • Deleting moves your content to a "Recently Deleted" folder, where it stays for 30 days before being permanently removed. Think of it as putting something in the trash can.
  • Archiving simply hides a post from your public profile grid. It remains accessible only to you, along with all its original comments and likes. It's like putting a photo album away in a closet for safekeeping.

Many creators and brand managers archive posts when they want to clean up their feed's aesthetic or hide outdated promotions without losing the content and its valuable engagement data. So, always check your archive first.

How to Find and Restore an Archived Post

Checking your archive only takes a few seconds. Follow these steps:

  1. Open the Instagram app and go to your profile page.
  2. Tap the three horizontal lines (the "hamburger" menu) in the top-right corner.
  3. From the menu, select "Archive."
  4. At the top of the screen, you'll see a dropdown menu. It might show "Stories Archive" or "Live Archive" by default. Tap it and select "Posts Archive."
  5. Here, you'll see all the posts you've ever archived. Find the one you're looking for, and tap on it to open it.
  6. Tap the three dots in the top-right corner of the post.
  7. Select "Show on Profile" from the options. The post will instantly reappear on your feed in its original chronological spot.

If your missing post wasn't in the archive, don't worry. It's time to check the "Recently Deleted" folder.

Your Step-by-Step Guide to Recovering a Deleted Instagram Post

Instagram introduced the "Recently Deleted" feature as a safety net to prevent a permanent loss of content from accidental deletions or even from hackers clearing out an account. Anything you delete - posts, Reels, Stories, or IGTV videos - ends up here for a limited time before it’s gone for good.

For posts and Reels, you have 30 days to restore them. For Instagram Stories that weren't added to your archive, you only have 24 hours before they are permanently deleted.

Here’s how to access this folder and bring your content back to life.

Step 1: Navigate to Your Settings

Start by opening the Instagram app and navigating to your profile page. Tap the menu icon (the three horizontal lines) in the top right corner to open up the main menu.

Step 2: Go to "Your Activity"

In the menu, find and tap on "Your Activity." This section is a hub for everything related to your actions on the platform, from likes and comments to your content management history. Instagram occasionally tweaks its menus, so if you don't see it right away, look for a similar option related to content or activity.

Step 3: Open the "Recently Deleted" Folder

Scroll down within the "Your Activity" section until you see "Recently Deleted." Tap on it. Here, you'll find different tabs for the type of content you might have deleted: feed posts, Reels, and Stories. A number next to each piece of content shows how many days are left until it’s permanently gone.

Step 4: Select and Restore Your Content

Find the post, Reel, or Story you want to recover and tap on it. Once it's open, tap the three-dot icon in the top-right corner. This will bring up a small menu with two options: "Restore" and "Delete."

Select "Restore." A confirmation message will appear, and once you confirm, the content will be returned to its original place on your profile grid, tagged posts, or Reels tab.

A Quick Security Check

As a security measure to confirm you're the account owner, Instagram may ask you to verify your identity. This usually involves sending a one-time passcode to the email address or phone number associated with your account. Simply enter the code when prompted, and the restoration will complete. This is a helpful step that prevents someone who gains unauthorized access to your account from permanently deleting your content right away. Consider also learning how to secure your Instagram account for future protection.

What About Recovering Deleted Reels or Stories?

The good news is that the recovery process is identical for Reels and Stories. You'll find them right inside the "Recently Deleted" folder, just in their respective tabs.

  • For Reels: Just like feed posts, you have 30 days to restore a deleted Reel. Once you restore it, it will reappear in your Reels tab and on your profile grid if you originally shared it there.
  • For Stories: The timeline is much tighter. A deleted Story will only stay in the "Recently Deleted" folder for 24 hours. After that, it's gone forever. The exception is if your account is set to automatically archive your Stories. If so, a copy is saved to your private "Stories Archive" the moment you post it, giving you a permanent backup. If you need to delete an Instagram Story, be mindful of this timeline.

Common Questions and Troubleshooting: What If It's Not There?

Sometimes, you go to the "Recently Deleted" folder, and the content you're looking for is nowhere to be found. Here are the most common reasons why and what you can do about it.

Scenario 1: It's Been More Than 30 Days

This is the most frequent reason a post can't be found. Instagram is very clear about its 30-day window (or 24 hours for Stories). Once that time is up, the content is permanently deleted from their servers. Unfortunately, at this point, there is no way to recover it through Instagram's platform. This reality highlights the importance of archiving over deleting whenever possible.

Scenario 2: Your Account Was Hacked and Content Deleted

If you suspect an unauthorized user accessed your account and deleted your content, the recovery process is the same, but speed is everything. Your first step should be to immediately secure your account by changing your password and enabling two-factor authentication (2FA). Once your account is safe, head straight to the "Recently Deleted" folder to restore any content that was removed. The hacker's actions are still subject to the 30-day rule, so as long as you act quickly, you should be able to recover everything.

Scenario 3: A Glitch or Technical Issue

Though rare, technical glitches can happen. If you're sure you deleted something within the 30-day window but it’s not appearing in the folder, try these basic troubleshooting steps:

  • Log out of your Instagram account and log back in.
  • Make sure your Instagram app is updated to the latest version.
  • Restart your phone.

If the post is still missing, your only remaining option is to contact Instagram's Help Center. Navigate to "Settings >,, Help" to report the problem. Be aware that response times can vary, so it's best to manage your expectations.

Prevention is the Best Recovery: Why Archiving is Your Best Friend

While Instagram’s recovery feature is an excellent safety net, a better long-term strategy is to avoid accidental deletion altogether. This is where leaning on the Archive feature can change your entire content management workflow.

Treat "delete" as a permanent action you only use when you are absolutely certain you never want to see a piece of content again. For everything else, use "archive."

Why is archiving superior for content and brand managers?

  • Preserve Your Data: Archiving a post hides it from public view but keeps all the metadata - likes, comments, saves, and analytics - perfectly intact. If you ever decide to feature it again, that social proof comes right back with it. Deleting wipes it all forever.
  • Flexibility Without Commitment: Hiding a post temporarily is a great way to fine-tune your grid's aesthetics, run a short-term campaign without cluttering your feed, or remove a post that's not performing well to review later. It gives you an option to change your mind.
  • Zero Risk: You literally cannot make a mistake with archiving. An archived post can always be brought back in seconds, no matter how much time has passed. There’s no 30-day clock ticking down to permanent doom.

Final Thoughts

That initial moment of panic from an accidental deletion is awful, but now you know it's rarely a permanent problem. By using Instagram’s "Recently Deleted" feature, you have a solid 30-day window to correct mistakes, and archiving offers an even safer method for managing your content curation without the risk.

I know firsthand how chaotic managing a content calendar can be, and accidents are most likely to happen when you're rushing or disorganized. At Postbase, we designed our visual calendar to give you a clear, bird's-eye view of your entire social strategy. By planning and seeing what's scheduled to go live across all your platforms, you can catch potential issues before they become "I-wish-I-hadn't-posted-that" moments, making your entire workflow calmer and more intentional.

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Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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