How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

That feeling of panic when you tap the delete button on an Instagram post by mistake is all too real. Whether it was a photo with fantastic engagement, a Reel you worked on for hours, or just a cherished memory, the thought of it being gone forever can be frustrating. Fortunately, in most cases, you can get it back. This guide walks you through exactly how to recover deleted Instagram posts, Reels, and Stories, plus what to do when things don't go as planned.
Before you run to Instagram’s recovery feature, it's worth taking a second to consider if you actually deleted the post or if you simply archived it. The two functions are different, and it's easy to mix them up in a hurry.
Many creators and brand managers archive posts when they want to clean up their feed's aesthetic or hide outdated promotions without losing the content and its valuable engagement data. So, always check your archive first.
Checking your archive only takes a few seconds. Follow these steps:
If your missing post wasn't in the archive, don't worry. It's time to check the "Recently Deleted" folder.
Instagram introduced the "Recently Deleted" feature as a safety net to prevent a permanent loss of content from accidental deletions or even from hackers clearing out an account. Anything you delete - posts, Reels, Stories, or IGTV videos - ends up here for a limited time before it’s gone for good.
For posts and Reels, you have 30 days to restore them. For Instagram Stories that weren't added to your archive, you only have 24 hours before they are permanently deleted.
Here’s how to access this folder and bring your content back to life.
Start by opening the Instagram app and navigating to your profile page. Tap the menu icon (the three horizontal lines) in the top right corner to open up the main menu.
In the menu, find and tap on "Your Activity." This section is a hub for everything related to your actions on the platform, from likes and comments to your content management history. Instagram occasionally tweaks its menus, so if you don't see it right away, look for a similar option related to content or activity.
Scroll down within the "Your Activity" section until you see "Recently Deleted." Tap on it. Here, you'll find different tabs for the type of content you might have deleted: feed posts, Reels, and Stories. A number next to each piece of content shows how many days are left until it’s permanently gone.
Find the post, Reel, or Story you want to recover and tap on it. Once it's open, tap the three-dot icon in the top-right corner. This will bring up a small menu with two options: "Restore" and "Delete."
Select "Restore." A confirmation message will appear, and once you confirm, the content will be returned to its original place on your profile grid, tagged posts, or Reels tab.
As a security measure to confirm you're the account owner, Instagram may ask you to verify your identity. This usually involves sending a one-time passcode to the email address or phone number associated with your account. Simply enter the code when prompted, and the restoration will complete. This is a helpful step that prevents someone who gains unauthorized access to your account from permanently deleting your content right away. Consider also learning how to secure your Instagram account for future protection.
The good news is that the recovery process is identical for Reels and Stories. You'll find them right inside the "Recently Deleted" folder, just in their respective tabs.
Sometimes, you go to the "Recently Deleted" folder, and the content you're looking for is nowhere to be found. Here are the most common reasons why and what you can do about it.
This is the most frequent reason a post can't be found. Instagram is very clear about its 30-day window (or 24 hours for Stories). Once that time is up, the content is permanently deleted from their servers. Unfortunately, at this point, there is no way to recover it through Instagram's platform. This reality highlights the importance of archiving over deleting whenever possible.
If you suspect an unauthorized user accessed your account and deleted your content, the recovery process is the same, but speed is everything. Your first step should be to immediately secure your account by changing your password and enabling two-factor authentication (2FA). Once your account is safe, head straight to the "Recently Deleted" folder to restore any content that was removed. The hacker's actions are still subject to the 30-day rule, so as long as you act quickly, you should be able to recover everything.
Though rare, technical glitches can happen. If you're sure you deleted something within the 30-day window but it’s not appearing in the folder, try these basic troubleshooting steps:
If the post is still missing, your only remaining option is to contact Instagram's Help Center. Navigate to "Settings >,, Help" to report the problem. Be aware that response times can vary, so it's best to manage your expectations.
While Instagram’s recovery feature is an excellent safety net, a better long-term strategy is to avoid accidental deletion altogether. This is where leaning on the Archive feature can change your entire content management workflow.
Treat "delete" as a permanent action you only use when you are absolutely certain you never want to see a piece of content again. For everything else, use "archive."
Why is archiving superior for content and brand managers?
That initial moment of panic from an accidental deletion is awful, but now you know it's rarely a permanent problem. By using Instagram’s "Recently Deleted" feature, you have a solid 30-day window to correct mistakes, and archiving offers an even safer method for managing your content curation without the risk.
I know firsthand how chaotic managing a content calendar can be, and accidents are most likely to happen when you're rushing or disorganized. At Postbase, we designed our visual calendar to give you a clear, bird's-eye view of your entire social strategy. By planning and seeing what's scheduled to go live across all your platforms, you can catch potential issues before they become "I-wish-I-hadn't-posted-that" moments, making your entire workflow calmer and more intentional.
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