How to Put Multiple Websites on Instagram

Instagram's one-link-in-bio rule can feel like a major roadblock when you have a blog, an online store, a YouTube channel, and a new project to promote all at once. Fortunately, that single link is far more powerful than it looks. This article walks you through the best methods for sharing multiple websites on Instagram, from powerful link-in-bio tools to creative strategies using Instagram's own features.

Understanding Instagram’s One-Link Challenge

First, let’s get on the same page about the problem. Instagram deliberately limits clickable links to a single spot in your profile bio. You can paste URLs into post captions or comments, but they won’t be hyperlinked. Why? Instagram wants to keep users on its platform for as long as possible. By creating friction to leave, they increase engagement and ad views.

But for brands, creators, and businesses, this single link is valuable real estate. It's your primary gateway for sending highly engaged followers to your website, product pages, or other content. The challenge is making that one click count for everything you want to share. Let's break down how to do exactly that.

The Smartest Solution: Using a Link-in-Bio Tool

The most popular and effective way to share multiple links is by using a "link-in-bio" tool. These services give you a single, custom URL that leads to a simple, mobile-friendly landing page. On this page, you can list all of your important links with clear, clickable buttons.

Instead of constantly swapping out the link in your Instagram bio every time you have a new blog post or sale, you just update your link-in-bio landing page. The URL in your Instagram profile stays the same forever. It's a game-changer for anyone managing a dynamic content strategy.

Why Link-in-Bio Tools Work So Well

• Centralized Traffic: It’s a single hub for everything important. Your followers know exactly where to go to find what they're looking for, whether it's your latest YouTube video or a seasonal sale.
• Endless Promotion: You can link to an unlimited number of pages: your homepage, blog posts, affiliate products, other social media profiles, press mentions, podcast episodes - you name it.
• Branding and Customization: Most tools let you customize the look of your landing page with your brand's colors, fonts, and logos. This creates a smooth and professional transition for users clicking from your profile.
• Helpful Analytics: Many of these tools provide analytics so you can see which links are getting the most clicks. This helps you understand what your audience cares about and refine your content strategy.

Popular Link-in-Bio Tools to Consider

There are many options available, each with slightly different features and price points. Here are a few popular choices to get you started:

• Linktree: One of the original and most well-known tools. It’s known for its simplicity and user-friendly interface.
• Beacons: A powerful, mobile-first option that uses AI to help you build your page. It's popular with creators for its advanced customization features.
• Campsite.bio: Offers a visually appealing layout that can include images pulled from your Instagram feed next to your links.
• Shorby: A premium tool that offers features like "Smart Pages" with dynamic content feeds, lead generation integrations, and link retargeting.

How to Set Up Your Link-in-Bio Page: A Step-by-Step Guide

Getting your page live is incredibly straightforward. Here’s a typical setup process:

1. Choose Your Tool & Sign Up: Pick a service that fits your needs and budget. Sign up using your email or by connecting your Instagram account.
2. Add Your Links: Start adding your desired URLs. Begin with the most important ones. For each link, you'll add the destination URL and the text for the button (e.g., "Shop Our New Collection," "Read the Latest Blog Post").
3. Customize Your Page: This step is critical for brand recognition. Upload your profile picture or logo. Choose your brand colors for the background and buttons. Select fonts that align with your website's look and feel. A consistent visual identity builds trust.
4. Organize and Prioritize: Drag and drop your links to arrange them in order of importance. Put what's most relevant or timely at the top. Don't overwhelm visitors with too many choices - stick to your most valuable links.
5. Copy Your New URL: Once your page is ready, the tool will provide you with a unique URL (e.g., linktr.ee/yourusername). Copy this link.
6. Update Your Instagram Bio: Go to your Instagram profile, tap "Edit Profile," and paste your new link-in-bio URL into the "Website" field. Add a clear call to action in your bio description like "👇 Shop, read the blog, and more!"

Now, whenever you publish a new piece of content, you can direct people to the "link in bio" and they'll know exactly how to find it.

Creative Methods Without Third-Party Tools

If you prefer to keep everything in-house or just want to try a different approach, you can use Instagram's native features to direct traffic to multiple destinations without a dedicated tool.

Method 1: Create a Custom Landing Page on Your Own Website

For those with a website, this is an excellent alternative. You can create a simple, mobile-optimized page that serves as your own link-in-bio hub. The process looks like this:

• Build a New Page: In your website builder (like Squarespace, Shopify, or WordPress), create a new page with a simple URL path, such as yourwebsite.com/links or yourwebsite.com/hello.
• Design for Mobile: This page will mostly be viewed on phones. Design it with a single-column layout. Use large, easy-to-tap buttons for each of your links.
• Add Your Links: Create buttons for all your key destinations: "About Us," "Shop," "Contact," "Latest Project," etc.
• Add it to your Instagram Bio: Copy the URL of your new page and paste it into the website field in your Instagram bio.

The biggest benefit here is that you're driving all traffic directly to your domain, which is great for branding and potentially your site's SEO.

Method 2: Use Instagram Story Highlights as Link-Folders

The "Link Sticker" in Instagram Stories lets you add a clickable link to any Story. By saving these stories into Highlights on your profile, you essentially create permanent, clickable buttons for different websites.

How to implement this strategy:

1. Create a separate Story for each important link you want to share. It could be a simple graphic with a title like "Our New Blog Post" and a "Click Here" message.
2. Add the appropriate Link Sticker to each Story.
3. Save each Story to a new, descriptively named Highlight on your profile. For example, you could have Highlights named "Shop," "Blog," "Podcast," and "Resources."
4. In your post captions and Reels, your call to action becomes: "To read the full article, tap the link in our 'Blog' Highlight!"

This method keeps users within the Instagram app but gives them clear pathways to your external content. It’s perfect for segmenting different types of content.

Method 3: Go Direct with Instagram Shopping

If you're an e-commerce brand, Instagram Shopping is non-negotiable. It allows you to transform your entire profile into a clickable storefront. You can apply product tags directly to your feed posts, Reels, and Stories. When a user taps a tag, they see product details and a "View on Website" button that takes them directly to that product page on your site to make a purchase. This is the most seamless way to link to dozens or even hundreds of specific website pages from your content.

Don't Forget the Most Important Step: The Call to Action (CTA)

Once your links are set up, you have to actively tell people where to go. Having multiple links available doesn't help if your followers don't know they are there. Get into the habit of including clear directions in your content.

• In Captions: Always end your post captions with a clear directive. "Our new collection just dropped! Shop all the looks through the link in our bio."
• In Reels & Stories: Verbally mention it in your videos. Point upwards toward your profile picture and say, "You can grab your free guide at the link in my bio!"
• On Your Profile: Use your bio description to hint at what people can find. Instead of just a URL, write something like: "✨ Your source for creative branding tips! 👇 Find our latest freebies & templates below."

Final Thoughts

While Instagram sticks to its one-link limit, you have plenty of powerful options for directing followers to multiple websites, products, and articles. Using a dedicated link-in-bio tool is often the easiest and most scalable solution, but creating your own landing page or leveraging Story Highlights are also fantastic, no-cost alternatives.

Effectively managing all of this content and consistently directing your audience from a visual-first platform requires a solid plan. We built Postbase because we know that juggling multiple platforms, scheduling must-post content like Reels and Stories, and engaging your community is a huge amount of work. Our visual calendar helps you plan ahead, and our reliable multichannel scheduling ensures your content goes live when it should, freeing you up to create valuable posts that get people clicking those links.