How to Put Instagram in TikTok Bio

Want to turn your TikTok viewers into loyal Instagram followers? Connecting your accounts is one of the quickest wins you can achieve for growing your audience across platforms. This guide will walk you through the official way to add a dedicated Instagram button to your TikTok profile, a few workarounds if you run into trouble, and simple strategies to actually get people clicking that link.

Why Connecting Your Instagram to TikTok is a Smart Move

Before we get into the steps, let's talk about why this is such a powerful strategy for creators and brands. Simply put, it connects two different parts of your audience journey. TikTok is an incredible engine for discovery - letting new people find you through the For You Page. Instagram, on the other hand, is excellent for community building, where you can nurture that newfound audience with different content formats.

Here’s what connecting your profiles helps you accomplish:

• Cross-Platform Growth: You give your followers an easy, one-tap way to find and follow you elsewhere. It diversifies your audience, so you aren’t reliant on a single platform's algorithm.
• Deeper Storytelling: Your TikTok videos might show a quick highlight, but your Instagram can offer the full story. Use Instagram for photo carousels, detailed captions, behind-the-scenes Stories, Q&As, and saved Highlights that give your brand more depth. A fitness creator might post a 15-second workout clip on TikTok, but share the full routine breakdown and nutritional tips on Instagram.
• Build Credibility and Trust: A linked Instagram profile acts as social proof. It shows new followers and potential brand partners that you have an established presence on another major platform, making your brand feel more legitimate and well-rounded.
• Unlock New Monetization Channels: If you use features like Instagram Shops or have brand collaborations that are more prominent on Instagram, driving your TikTok traffic there opens up more opportunities to monetize your content and direct followers into your sales funnel.

The Official Method: Connecting Your Instagram Account Directly

TikTok has a built-in feature that lets you add a clean Instagram button directly to your profile, right next to the "Edit Profile" button. This is the best method because it’s seamless for your followers. Here’s a step-by-step breakdown of how to set it up.

Step 1: Go to Your TikTok Profile

Open the TikTok app and tap the Profile icon in the bottom-right corner of your screen. This will take you to your main profile page where you can see your bio, videos, and follower count.

Step 2: Tap "Edit Profile"

Beneath your follower and "following" counts, you'll see a prominent "Edit Profile" button. Tap it to access all the customization options for your profile page.

Step 3: Find the "Social" Section

Scroll down the "Edit Profile" screen. Underneath the fields for your username and bio, you should see a section labeled "Social." Here, you'll find options to link other profiles. Tap on "Add Instagram."

Step 4: Log In to Your Instagram Account

After tapping "Add Instagram," TikTok will open an in-app browser window that takes you directly to the Instagram login page. You’ll need to enter your Instagram username and password here. Don't worry, this is a secure, standard authorization process (OAuth) managed by Instagram itself.

Step 5: Authorize the Connection

Once you've entered your credentials, Instagram will ask you to confirm that you want to allow TikTok to access your basic profile information. Tap "Allow" or "Authorize" to complete the process. This grants TikTok permission to display your Instagram handle on your profile, but nothing more - it can’t post or see your messages.

Step 6: Check Your Profile

After authorizing the connection, you'll be automatically redirected back to your TikTok "Edit Profile" screen. You should now see your Instagram username displayed next to the "Instagram" field. Tap "Back" to return to your main profile. You'll now have a nifty little Instagram camera icon next to the "Edit Profile" button. When anyone taps on it, they'll be taken directly to your Instagram profile!

Troubleshooting: What to Do if You Can't Connect Your Instagram

Sometimes technology just doesn't cooperate. If you don't see the "Add Instagram" option or if the process isn't working, don't sweat it. Here are a few common issues and solutions, including a solid backup plan.

Potential Fix #1: Update Your TikTok App

This sounds simple, but it’s the most common culprit. Social media apps update constantly, and sometimes features don't appear if you're running an older version. Head over to the App Store (for iOS) or Google Play Store (for Android) and check if there's an update available for TikTok.

Potential Fix #2: Clear Your Cache

Apps build up a cache of temporary data that can sometimes cause glitches. Clearing it can often resolve issues.

• Go to your TikTok Profile.
• Tap the three horizontal lines (the "hamburger" menu) in the top-right corner.
• Select "Settings and privacy."
• Scroll down and tap on "Free up space."
• Under the "Cache" section, tap the "Clear" button.

This won't delete any of your drafts or information, it just freshens up the app's performance. Relaunch the app and see if the "Add Instagram" option has returned.

The Link-in-Bio Workaround: Manually Adding Your Instagram URL

If the direct integration method fails, you can still link your Instagram the old-fashioned way by putting your URL in the "Website" field of your bio. This is also a great option if you want to use a link-aggregator tool (like Linktree or Beacons) and want your Instagram profile to be one of the options there.

Heads up: The "Website" field in your TikTok bio is generally only available for Business Accounts or Personal Accounts with over 1,000 followers. If you don't have this option yet, focus on growing your follower count first.

Here’s how to do it:

1. Get Your Instagram URL: Open your Instagram profile, tap "Edit Profile," and copy your username. Your full URL will be https://www.instagram.com/yourusername/. It's best to paste this into your notes app to make sure you have it handy.
2. Switch to a Business Account (If Needed): If you don't have the "Website" field, you may need to switch your account type. Go to "Settings and privacy" >, "Account" >, and tap "Switch to Business Account." Follow the prompts to select a category. This change is free and reversible.
3. Add the Link: Go back to your TikTok profile and tap "Edit Profile." You will now see a field called "Website." Paste your Instagram URL into this field.
4. Save Your Changes: Tap "Save." A clickable link to your Instagram will now appear directly in your TikTok bio.

Beyond the Link: How to Encourage Clicks and Follows

Just having the link in your bio is only half the battle. You need to give people a compelling reason to click it. Simply linking your profiles is passive, actively promoting your Instagram is what drives real follower growth. Here are a few ways to do that.

1. Create a Strong Call-to-Action (CTA) in Your Bio

Don't just assume people will see the link. Tell them exactly what you want them to do and what they'll get for it. Your bio is your pitch. Try adding a simple line above your link like:

• "👇 Follow my IG for my daily life & Q&As!"
• "📸 For more photos and tutorials, follow my Instagram!"
• "All my best recipes are saved as IG Highlights👇"
• "Graphic designer | TikTok for fun, IG for my full portfolio ⬇️"

2. Make Your Instagram Content Complementary, Not a Copy

If your Instagram is just a storage place for your old TikToks, there's no incentive for people to follow you there. Make each platform serve a different purpose. For example:

• If you're a DIY creator, post a fast-paced video of a project on TikTok. On Instagram, create a carousel post with step-by-step photos, a list of materials, and save it to a "DIY Guides" Highlight.
• If you're a comedian, post your sketches on TikTok. Use Instagram Stories for interactive polls asking followers what sketch you should film next.
• If you're a small business, post engaging, trendy videos of your products on TikTok. Use Instagram for a behind-the-scenes look at how the products are made, customer testimonials, exclusive discount codes announced in Stories, and shoppable posts.

3. Promote Your Instagram in Your TikTok Videos

The best way to get people to your bio is to tell them to go there! You can do this subtly or directly in your videos:

• Verbal Call-to-Action: At the end of a video, simply say, "...and if you want the full story on this, check out the link on my profile to follow me on Instagram!"
• Text Overlays: Add a nonintrusive text box to your video that says, "Follow me on Instagram for more!" or "Part 2 is up on my IG Stories!"
• Comments Section: When people ask questions in the comments, you can reply with, "Great question! I have a full post about that on my Instagram, link in bio!" This is a natural and helpful way to point people in the right direction.

Final Thoughts

Connecting your Instagram profile to your TikTok bio is a simple, effective tactic for building a more holistic and resilient brand online. Whether you use the official integration for a clean button or the website link method, you're creating a bridge that encourages your audience to interact in a new way, turning casual viewers into a deeper and more valuable community.

Once you've got traffic moving between TikTok and Instagram, keeping your content schedule organized on both platforms becomes your next focus. At Postbase, we built our whole tool around this modern, multi-platform reality. Our visual calendar lets you plan and schedule your content across TikTok, Instagram Reels, YouTube Shorts, and more, all from one place. We designed it for creators and social media managers who are tired of switching tabs and want to get back to making great content instead of just managing it.