How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

You framed the perfect vertical shot, but the moment you upload it to Instagram, the app demands a sacrifice, forcing you to crop out key elements. That frustrating experience of fitting a tall photo into a restrictive box is something every creator knows too well. This guide will walk you through exactly how to post your full-sized vertical photos on Instagram without awkward cropping, giving you complete control over how your work appears in the feed.
First, it's helpful to know why Instagram crops your images. It’s not a personal attack on your photography, it's all about maintaining a consistent and scannable user experience on the feed. The app has specific approved dimensions, or "aspect ratios," and anything that falls outside those dimensions gets automatically forced to fit.
An aspect ratio is simply the relationship between an image's width and its height. For the Instagram feed, you're primarily working with three:
The problem arises because most smartphones capture photos in a much taller aspect ratio, usually 9:16 or even taller. When you try to upload a 9:16 image directly to the feed, Instagram sees that it's taller than the allowed 4:5 ratio and immediately tries to "help" by prompting you to crop it down. This is where you lose the top and/or bottom of your shot.
So, how do you trick Instagram into accepting your super-tall photo? You don't. Instead, you give the app exactly what it wants: a 4:5 image.
The secret is to place your original, full-height photo onto a 4:5 canvas. This process adds "padding" - usually white, black, or colored borders - to the left and right sides of your image. Your original photo remains entirely uncropped and perfectly centered. The final file you save is a 4:5 image, and when you upload it, Instagram sees a perfectly sized photo and doesn't try to crop it at all.
Think of it like putting a tall, narrow art print into a standard-sized picture frame. You don't cut the art, you use a matboard to fill the extra space on the sides. We're going to do the exact same thing, but digitally.
Adding borders is surprisingly simple and can be done in seconds with a variety of free mobile apps. You don't need expensive desktop software like Photoshop. Here’s how to do it using a few popular, user-friendly tools.
For a no-fuss, straightforward solution, a dedicated image resizing app is the fastest way to get the job done. Many such apps are designed for this specific task, with popular options like "No Crop & Square," "Squaready," and "VMS Image Resizer" available on your device's app store.
If you already use Adobe Lightroom Mobile for editing your photos, the process is built right in. It’s incredibly fast and gives you a professional result.
For marketers, content creators, and anyone who lives in Canva, this method feels natural and offers a lot of creative control over your borders and backgrounds.
Now that you know how to post your photos without cropping, here are a few extra tips to make them stand out and perform even better.
The biggest benefit of using the 4:5 aspect ratio is that it takes up significantly more vertical screen space than a square or landscape photo. When someone is scrolling through their feed, your larger photo is more likely to grab their attention and stop the scroll. It's a simple but effective way to increase your content's visual impact.
While you can get creative with border colors, consistency is often best. Most photographers and brands stick with clean white or black borders. White blends seamlessly with Instagram's interface, creating a floating, minimalist effect. Whatever you choose, sticking to it helps build a cohesive and professional-looking grid aesthetic.
You can mix and match photos of different aspect ratios in an Instagram carousel post. However, whatever aspect ratio you choose for the first slide will be applied to all the other slides in that post. If your first image is a 4:5 portrait, Instagram will crop all subsequent images - even landscape ones - to fit that 4:5 frame. Plan your carousels accordingly!
While this guide focuses on in-feed posts, it's worth noting that Instagram Stories operate on a different rulebook. The ideal aspect ratio for Stories is 9:16 - the native vertical format of your smartphone camera. For Stories, you don't need to add any borders or do any resizing. Just film and post directly for a full-screen, immersive experience.
Stopping Instagram from cropping your vertical photos isn’t about finding a sneaky hack, but rather about understanding the platform's rules and preparing your content to fit them perfectly. By using a free app to place your photo on a 4:5 canvas before uploading, you maintain complete creative control and make your images stand out in a crowded feed.
Once you’ve perfectly formatted your photos, the next step is building a consistent and visually engaging feed. That’s where our tool, Postbase, comes in. We designed it for modern creators, which means handling a variety of content formats - from properly formatted 4:5 images to full-screen Reels and Stories - is completely seamless. You can visually plan your entire feed, schedule your new vertical photos on our calendar, and trust our reliable scheduler to publish everything exactly when and how you intended it, without the glitches or connection issues common in older tools.
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