How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

You’ve found an amazing TikTok video - a perfectly timed joke, an incredible tutorial, or a hot take that you completely agree with - and you know your audience would love it. The next logical step is to share it, but how do you post someone else's video on your own TikTok account without stepping on toes or breaking the rules? This guide covers the right ways to share content, focusing on TikTok’s built-in tools that make it easy to give credit where it's due and add your own unique perspective.
Reposting or curating content can be a powerful part of a social media strategy. It’s not about taking a shortcut or being lazy, when done thoughtfully, it adds value to your profile and fosters a sense of community. Here are a few great reasons to incorporate other creators' videos into your content calendar:
Before we get into the "how," we have to talk about the most important part: ethics and attribution. The internet is full of "content curators" who are simply content thieves - downloading and re-uploading other people's work without permission or credit. This isn't just bad etiquette, it’s a violation of copyright and TikTok's Community Guidelines that can get your content removed or your account penalized.
The golden rule is simple: always give clear, unmissable credit to the original creator.
The best and safest way to do this is by using TikTok's built-in features, which are specifically designed for collaboration and sharing. These tools automatically link back to the original video, ensuring the creator gets the credit they deserve.
Instead of manually downloading and re-uploading a video (which we don't recommend), use the tools TikTok provides. Stitch and Duet are designed for this exact purpose, making reposting a collaborative act rather than a simple copy.
A Stitch allows you to clip and integrate a moment from another user’s video into your own. It works perfectly for adding commentary, continuing a story, asking a question about the video, or sharing your reaction to a specific scene. The original video is automatically credited in your new video’s caption.
When to use Stitch: Use Stitch when a short clip from someone else's video provides the perfect context or jumping-off point for your own content. It’s great for creating response videos, fact-checking, or sharing a hilarious reaction.
A Duet places your video side-by-side with another user's video, both playing at the same time. This format is hugely popular for reaction videos, dance challenges, and lip-syncing battles. Like Stitch, Duet automatically credits the original creator.
When to use Duet: Duet is ideal for direct, real-time reactions and collaborative videos. It’s the standard for dance challenges, the "sing with me" musical trend, and side-by-side comparison or reaction content.
Using Stitch and Duet is the technical "how," but a great content curation strategy requires a bit more thought. Follow these best practices to make a positive impact and grow your account responsibly.
If for some reason you feel you must download a video (for example, a customer sent you their UGC via email), you need explicit written permission from the creator to re-upload it. A simple DM to a creator saying, "I love this video you made about our product! Would you mind if we shared it on our page? We'll give you full credit in the caption," is often all it takes.
Manually reuploading a video often strips out the TikTok watermark that credits the original creator. Do not use shady third-party tools to remove watermarks. A video without a watermark implies you created it, which is deceptive and unethical.
Even if you have permission and are re-uploading, proper credit is non-negotiable. TikTok’s built-in features handle this perfectly. If you are ever posting manually, the credit should be the very first thing in your caption. For example: "Amazing insight from @username!". Don't hide the tag in a sea of hashtags at the end.
The best reposts are transformative, not just copies. Stitch and Duet have this principle baked right into their design. You aren't just taking something, you're adding to it. Your commentary, reaction, or perspective is what makes the new video interesting and valuable to your audience. Ask yourself: "What am I adding to this conversation?"
Don't just repost any viral video. The content you share should align with your niche, core message, and brand identity. If you're a finance expert, sharing user-generated videos of people crushing their debt using your tips is on-brand. Sharing a random dance trend might not be. A consistent curation strategy shows your audience that you understand them and what they find valuable.
Knowing how to post someone else's TikTok on your account is a valuable skill for building a vibrant, community-focused presence. By prioritizing ethical practices and using the platform’s native tools like Stitch and Duet, you can share incredible content, join trending conversations, and highlight creators while giving them the full credit they deserve.
Building a successful social media strategy involves balancing original content with curated posts. We know firsthand that planning this mix in a spreadsheet or bouncing between apps can quickly get chaotic. That’s why we at Postbase designed our visual calendar to give you a clear, bird's-eye view of your entire content plan across all platforms. You can easily schedule your original videos, placeholder slots for curated Duets or Stitches, and see how everything works together to tell a cohesive brand story without the organizational headache.
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