How to Post Pages on LinkedIn

Your LinkedIn Company Page is one of the most powerful tools in your marketing toolkit, but only if you use it effectively. Posting consistently builds authority, engages your audience, and drives real business results, turning your page from a simple placeholder into a dynamic hub for your brand. This guide will walk you through exactly how to post pages on LinkedIn, covering the step-by-step process, content strategies that work, and best practices to maximize your reach.

LinkedIn Company Page vs. Personal Profile: What's the Difference?

Before we jump into the mechanics, it's important to understand the distinction between your personal profile and your Company Page. Your personal profile is you - your career, your thoughts, your professional network. It's built on personal connections. Your Company Page, on the other hand, is the official voice of your brand.

Think of it this way: your personal profile is for building your individual reputation, while your Company Page is for building your organization's brand presence. All content posted on a Company Page officially represents the business, making it the central place for company announcements, job postings, product updates, and brand storytelling. This is where followers come to connect with your brand, not just you as an individual.

How to Post on Your LinkedIn Page: A Step-by-Step Guide

Posting on your Company Page is a straightforward process. Once you have admin access, you'll find that the interface is designed to be user-friendly. Here's how to create your first post from a desktop computer.

1. Navigate to Your Company Page: First, log into your LinkedIn account. On the left menu pane, scroll down to the "My Pages" option. This will show any Company Pages that you own or have permission to post from. Click on the company page so that it appears in your main section. Then from the right pane click on "View as an Admin" so that you have admin privileges.
2. Find the "Start a Post" Dialogue Box: At the top of your Company Page feed, you'll see a box that says, "Start a post." Click it to open the post composer.
3. Choose Your Content Type: This is where you bring your post to life. You'll see several options along the bottom of the composer window. Let's break them down.

1. Creating a Text or Link Post

A simple text update or sharing a link to an article is the most common type of post. Here's how to do it effectively:

• Write Your Caption: In the main text area, write your caption. This is your chance to add context, ask a question, or provide your commentary. Keep it concise but valuable. A good caption hooks the reader and tells them why they should care about what you're sharing. Example: Instead of just pasting a link to your latest blog post, write a few sentences summarizing the key takeaway or pose a question related to the topic.
• Add a Link: If you're sharing a webpage, blog post, or article, simply paste the URL directly into the editor. LinkedIn will automatically generate a link preview with a headline and featured image. You can usually remove the long URL from your text after the full preview loads to keep the post cleaner. You can often customize the image and headlines. To do this, head to the website and change the website's metadata. There are different tools that will let you preview how it looks. For example, by searching for "LinkedIn post Inspector". Avoid uploading an image separately when sharing a URL. LinkedIn's algorithm generally favors link previews generated directly from the URL, which can lead to better reach.
• Add Hashtags: Include 3-5 relevant hashtags to improve discoverability. Think about what terms your target audience might be searching for. You can mix broad industry hashtags (#socialmediamarketing) with more niche ones (#b2bcontentstrategy).
• @Mention Other Pages or People: To tag another company or person, type "@" followed by their name. Select them from the drop-down list. This is great for engagement and calling out a partner. But remember not to spam or annoy anyone, just add value to them and your followers.

2. Adding a Photo or Multiple Photos

Visual content almost always performs better than text-only posts. Human brains process images much faster than text, and they grab attention in a busy feed.

• Click the "Add media" Icon: Select this option from the post composer.
• Upload Your Image(s): You can select one or more images from your computer. If you post more than one, LinkedIn will automatically choose a layout for you.
• Add Alt Text: Don't skip this step! Adding descriptive alt text makes your content accessible to users with screen readers. This is a best practice that improves user experience and is favored by LinkedIn's algorithm. Simply write a brief, accurate description of the image.
• Write a Compelling Caption: Your caption should add context to the image. Why are you sharing it? What does it represent? Tell the story behind the photo instead of just describing it.

3. Uploading a Video

To build real engagement, video content is essential. Native LinkedIn videos often see high engagement rates, making them a powerful tool for your content strategy. While a LinkedIn video can be up to 10 minutes long, shorter videos often perform better. They are great for showcasing company culture, product demos, or testimonials, as videos are often seen as more authentic than text and photos.

• Click the "Add media" Icon: Just like with images, click here.
• Select a Video File: Choose a video file from your computer. Keep in mind that LinkedIn has restrictions on file size and video length.
• Choose a Thumbnail and Add Subtitles: Select a compelling thumbnail to entice users to click play. It is also crucial to add captions (either as a separate SRT file or burned into the video), as many people watch videos with the sound off.

4. Running a Poll

Polls are a fantastic way to generate easy engagement and gather feedback from your audience. They're interactive and require minimal effort from your followers.

• Click the "Create a poll" Icon: This opens the poll interface.
• Ask Your Question: Frame a clear, concise question.
• Add Options: You can provide up to four options for people to vote on. Keep them distinct and easy to understand.
• Set the Poll Duration: Polls can run for as little as one day or as long as two weeks.
• Explain why you're interested: In the main caption for your post, provide context for the poll and encourage followers to discuss their choices in the comments.

Content Strategies That Get More Engagement on LinkedIn

Now that you know how to post pages on LinkedIn, let's look at what you should be posting. A successful content strategy is a blend of different post types that add value, show personality, and build community.

1. Share Company News (the Right Way)

Don't just share press releases. When you have a company announcement - like a new hire, a product launch, or a milestone - tell the story behind it. Frame company news with a human element.

• Bad Example: "Company X is pleased to announce we have hired Jane Doe as our new VP of Marketing."
• Good Example: "We couldn't be more excited to welcome Jane Doe to the team! With her 10 years of experience shaping brands like Y and Z, she's bringing a fresh perspective to our marketing. We're especially thrilled about her vision for [mention a specific initiative]. Welcome, Jane! #WelcomeToTheTeam #CompanyCulture"

The second example is more personal, explains why the news is exciting, and uses relevant hashtags.

2. Provide Industry Expertise and Insights

Establish your page as a go-to resource in your industry. Share links to external articles or research papers but always add your own commentary. Don't just be a content curator, be a thought leader.

• Ask a question to encourage discussion.
• Provide your unique commentary or analysis to add value.
• Summarize three key takeaways in bullet points to make the information easy to digest. This encourages clicks and discussion.

3. Showcase Your People and Culture

People connect with people, not logos. Use your Company Page to pull back the curtain and show the human side of your brand. Employee spotlights, behind-the-scenes office tours, or posts celebrating team achievements can generate some of the highest engagement rates. It also serves as an excellent employer branding tool, helping you attract top talent.

4. Answer Common Customer Questions

Turn frequently asked questions into valuable content. Create short text posts, carousels (by uploading a multi-page PDF), or videos that solve a specific problem for your audience. This positions your brand as helpful and customer-centric, building trust with potential clients before they even reach out.

Best Practices to Maximize Your Reach

Posting great content is half the battle. The other half is making sure people actually see it. Follow these best practices to give your posts the best chance of success.

• Be Consistent: Aim to post at least 3-5 times a week to stay top-of-mind with your audience. The LinkedIn algorithm tends to favor pages that post regularly.
• Post at the Right Time: While the "best" time varies by industry and audience, LinkedIn usage generally peaks during business hours (mid-morning and mid-afternoon on weekdays). Test different times to see when your audience is most active.
• Engage with Comments Immediately: When someone comments on your post, reply as quickly as possible. This engagement signals to the LinkedIn algorithm that your post is valuable, which can increase its reach. Ask follow-up questions to keep the conversation going.
• Encourage Employees to Engage: Your employees are your biggest advocates. Encourage them to share, like, and comment on Company Page posts from their personal profiles. A single employee share can significantly amplify a post's reach. LinkedIn Pages even have a "Notify employees" feature so they get notified automatically when an important post goes live.
• Pin Important Posts: Have a major announcement, an upcoming event, or a valuable piece of content? Pin it to the top of your page feed so it's the first thing visitors see.

Final Thoughts

Mastering how to post pages on LinkedIn comes down to two things: understanding the mechanics and applying a thoughtful content strategy. By consistently sharing valuable, engaging, and human-centric content, you can transform your Company Page from a static online brochure into a powerful tool for brand building and lead generation.

Planning, scheduling, and analyzing all of this content, especially across multiple platforms, can quickly become overwhelming. We built Postbase to solve this exact problem. Our visual content calendar lets you see your entire LinkedIn strategy at a glance, drag and drop posts to reschedule them, and automatically publishes everything on time, every time. It keeps all of your activities for LinkedIn - along with Instagram, TikTok, Facebook, and many other platforms like X - in one organized place, so you can spend less time switching between tabs and more time building your business.