How to Post on Threads App

Jumping into a new social media app can feel like navigating uncharted territory, but posting on Threads is simpler than you think. This guide will walk you through everything from crafting your first simple post to building multi-part threads that capture your audience's attention. We'll cover all the features, big and small, so you can start sharing your ideas and connecting with your community right away.

The Absolute Basics: How to Create Your First Post

Meta designed Threads to be intuitive, especially for those familiar with Instagram or X (formerly Twitter). Creating a post, or a "thread," is a straightforward process. Here's a step-by-step breakdown to get you started in minutes.

Step 1: Open a New Thread

Launch the Threads app on your device. Look for the "new post" icon at the bottom center of your screen - it looks like a notepad and a pen. Tap this icon to open the post composer. This is your blank canvas.

Step 2: Write Your Text

The cursor will be blinking, ready for you to start typing. Threads allows for up to 500 characters per post, which gives you more room to express an idea than X's standard limit. You can write a question, share a thought, tell a quick story, or react to something topical. Use this space to let your brand's personality shine. Are you witty, informative, humorous, or inspiring? Your caption is the first place to establish that voice.

Step 3: Add Media (The Fun Part!)

A post can be much more engaging with visuals. Below the text box, you'll see an attachment icon (a paperclip). Tapping it will open your phone's photo and video library. From here, you can:

• Add Photos: You can select up to 10 photos to include in a single post. This creates a carousel that users can swipe through. This is perfect for showing off a product from multiple angles, sharing behind-the-scenes moments, or creating a mini photo-story.
• Add Videos: Threads supports videos up to 5 minutes long. You can select one video per post. Short-form video clips that are funny, educational, or authentic tend to perform very well.
• Add GIFs: Next to the paperclip, you might see a "GIF" button. Tapping this opens a searchable library of GIFs powered by GIPHY. GIFs are a fantastic way to add humor and personality to a text-only post.
• Add a Voice Note: See that microphone icon? Tapping it allows you to record a short audio clip directly into your post. Voice threads add a personal, human touch to your content and are a great way to stand out from the text-heavy crowd.

Step 4: Tag Another Account

If you want to mention another person or brand in your post, simply type the "@" symbol followed by their username. A list of suggestions will pop up as you type. Tapping on the correct account will create a hyperlink to their profile, notifying them that you mentioned them. This is great for collaborations, giving shout-outs, or asking a question to a specific person.

Step 5: Hit 'Post'

Once you're happy with your text, media, and tags, just hit the "Post" button at the bottom right. Congratulations! Your thread is now live for your followers and the wider Threads community to see.

Going Deeper: Creating Multi-Post Threads

The app's name isn't just a coincidence - its core feature is the ability to easily link multiple posts together to form a "thread." This is perfect for storytelling, breaking down complex topics, or sharing a list of tips. Instead of trying to cram a big idea into 500 characters, you can expand on it elegantly.

To create a thread, simply write your first post. Before you hit "Post," tap the "Add to thread" button directly below your text. This will open up a second post composer right underneath the first one. You can continue adding posts this way, creating a numbered sequence.

Example of a great multi-part thread for a small business:

• Post 1/3: "I'm often asked how we get the perfect matte finish on our ceramics. It took us months of trial and error to get right! Here's a quick look at the 3 biggest lessons we learned. 🧵⬇️"
• Post 2/3: "Lesson 1: Not all glazes are created equal. We tested over a dozen before finding one that didn't crack under high heat. The secret was a high-alumina matte glaze, which provides durability without the shine." (Include a short video of the glazing process).
• Post 3/3: "Lesson 2: Firing temperature is everything. Just a 10-degree difference could ruin the effect. We found our sweet spot at exactly 1222°C. Lesson 3 is simple but so important: PATIENCE. The pieces need to cool down slowly for over 12 hours." (Include a final photo of the finished product).

This format is digestible, adds value, and encourages users to read all the way to the end.

Mastering Post Settings and Extra Features

Threads has a few extra options hidden in plain sight that can improve your content's reach and accessibility. Taking a moment to learn these can make a big difference.

Controlling the Conversation: "Who can reply?"

Before you publish, you'll see a small grey text that says "Anyone can reply." If you tap on it, you get three choices:

• Anyone: This is the default. Any user on Threads can reply to your post. Best for maximizing engagement and public conversations.
• Profiles you follow: Only people you personally follow can leave a reply. Good for when you want a more controlled conversation with a community you trust.
• Mentioned only: Only accounts you've specifically tagged with the "@" symbol in your post can reply. This is ideal for Q&As or starting a direct public conversation with one or more specific accounts.

Choosing the right setting can help you manage your community and prevent unwanted spam on popular threads.

Accessibility Matters: Adding Alt Text

Alternative text, or alt text, is a written description of an image for visually impaired users who rely on screen readers. Adding it is not only an inclusive practice but also helps search algorithms understand what your image is about.

After you've added an image to your post, look for an "Alt" tag button on the bottom-left corner of the image thumbnail. Tap it, and a text box will appear where you can write a concise description. For example, for a photo of a coffee mug, you could write: "A white ceramic coffee mug with a blue handle, sitting on a wooden table next to a laptop."

The Five-Minute Edit Window

Spotted a typo right after posting? Don't panic. Threads gives you a five-minute window to edit your post after it goes live. Tap the three-dot menu (...) on the top right corner of your post and select "Edit." Fix your mistake and save it. After five minutes, that option disappears, and your only choice is to delete the post and start over.

What to Post: A Quick Content Strategy for Threads

Now that you know how to post, the big question is what to post. Threads thrives on conversation, authenticity, and real-time commentary. It's less curated than Instagram and more conversational than LinkedIn.

Find Your Authentic Voice

This is the most important part. Are you a funny brand? Be funny. Are you a deep-thinking thought leader? Share your insights. People on Threads appreciate authenticity over perfection. Don't be afraid to post a simple text-based question or a random thought. It's a place to connect on a more human level.

Content ideas that work wonders on Threads:

• Ask Open-Ended Questions: Things like "What's one small win you had this week?" or "What's a marketing myth you're tired of hearing?" can spark incredible conversations in the replies.
• Go Behind the Scenes: Use a carousel of photos or a quick video to show how your product is made, introduce a team member, or share a snapshot of your workspace. People love seeing the human side of a brand.
• Share Quick Tips or "Micro-Blogs": Use the multi-post thread feature to break down a valuable piece of advice into bite-sized tips. This positions you as an expert without requiring a full blog post.
• Jump on Relevant Trends: Threads is fast-moving. If there's a meme or topic of conversation sweeping the platform, see if you can find an authentic way for your brand to participate without feeling forced.
• Repurpose Smartly: You don't have to create new content from scratch every day. Did you post a great Reel on Instagram? Post it on Threads too, but ask a question in the caption to start a discussion. Did you write a popular blog post? Pull out three key quotes and turn them into a multi-part thread.

Final Thoughts

Posting on Threads is all about embracing conversation and sharing your perspective directly with your audience. By mastering the basic post features, learning how to tell stories with multi-post threads, and finding an authentic content strategy, you can turn the platform into a powerful tool for building your brand and community.

As you grow on Threads and other platforms, an organized content strategy becomes essential. We built Postbase to simplify exactly that. Our visual calendar lets you plan and schedule all your content - from text-based threads to Instagram Reels and TikTok videos - all from one place, ensuring your message stays consistent without the overwhelm of jumping between apps.