How to Post on Jumbotron Twitter

Seeing your tweet light up a stadium Jumbotron is a modern-day badge of honor. It’s an electrifying moment that connects your experience with tens of thousands of other fans. This guide breaks down exactly how to increase your chances of getting your own message on the big screen, covering everything from the fan's perspective to the brand's playbook for running a successful live event campaign on X (formerly Twitter).

Understanding the M-O: How Do Tweets Get on a Jumbotron?

First things first: getting featured on the Jumbotron isn't a random lottery. Behind the scenes, a dedicated social media or event production team is actively curating a live feed of posts to display during breaks in the action. They use special software, often called a "social wall," to pull in and filter public posts from platforms like X and Instagram.

The entire system revolves around a single, unifying element: the official event hashtag. This is the key that unlocks the door. The team sets their software to track every public tweet that includes their designated hashtag. From there, they moderate the feed, hand-picking the best, most engaging, and family-friendly content to broadcast to the entire venue. Their goal is to amplify crowd energy, build a sense of community, and generate excitement around the event both inside and outside the stadium.

The Fan's Playbook: How to Get Your Tweet on the Big Screen

Ready for your fifteen seconds of fame? Getting featured is part strategy, part art. By following these simple steps, you can dramatically improve your odds of catching the moderator's eye.

Step 1: Find the Official Event Hashtag

This is the most important step. Without the right hashtag, your tweet is invisible to the Jumbotron team. It doesn't matter how great your picture is or how clever your message is - if it doesn't have the tag, it won't show up in their moderation queue. Think of it as the address on an envelope.

Look for the hashtag in these common places:

• On the Jumbotron itself: This is the most obvious source. Look for graphics during pre-game or breaks that say something like, "Share your photos with #GoTeamGo!"
• Venue signage: Check digital displays around the concourse, by concession stands, or at the entrance gates.
• The official social media accounts: Check the X or Instagram profiles of the team, artist, or venue. They often promote the hashtag in the hours leading up to the event.
• Ticket stubs or event programs: Sometimes promotional info, including the hashtag, is printed directly on a ticket or in a physical program.

Example: If you're at a Boston Celtics game, the hashtag might be #BleedGreen. For a specific music festival, it might be something like #LaLaLive2024.

Step 2: Craft the Perfect Tweet

Once you have the hashtag, it’s time to create content that stands out from the hundreds, or even thousands, of other posts. The moderation team is sifting through posts quickly, so you need yours to be an easy "yes."

Add a Great Photo or Video

Visuals are king. A tweet with a high-quality, energetic photo or a short video is far more likely to get picked than a text-only post. Think about what the event organizers want to showcase: happy, engaged fans. Snap a picture of you and your friends smiling in team gear, a great shot of the stage, or a video of the crowd doing the wave. This is prime user-generated content for them.

Be Enthusiastic and Positive

Jumbotrons are instruments of hype. The goal is to get people excited, not bring them down. The social media manager is never going to put a negative, sarcastic, or controversial tweet on display for fifty thousand people to see. Keep your message upbeat, supportive, and fun.

• Good: "Having the absolute BEST time at SoFi Stadium! Let's go Rams! 🐏🏈 #RamsHouse"
• Bad: "Can't believe that call by the ref. This is terrible. #RamsHouse"

Tag the Right Accounts

Give your post an extra visibility boost by mentioning the official X accounts of the team, artist, venue, or even A-list players. Tagging `@SoFiStadium` or `@RamsNFL` in your tweet helps ensure it gets seen and shows you’re a dialed-in fan.

Keep it Short and To-the-Point

A Jumbotron message needs to be digestible in a few seconds. Nobody can read a long, multi-sentence paragraph as it flashes on screen. Follow the "billboard rule": make it simple, clear, and impactful. A great photo and a punchy message are the perfect combo.

Timing is Everything

Don't tweet during the main action. The moderation team is busiest during natural pauses in the event, such as:

• Before the event starts
• During timeouts in a sports game
• At halftime or between periods
• Between musical sets at a concert

Posting during these lulls gives them fresh content to feature when everyone's attention shifts from the field to the screens.

Step 3: What to Avoid (The Don'ts)

Just as important as knowing what to do is knowing what not to do. Avoid these common mistakes that will almost certainly get your tweet ignored.

• Profanity or crude language: This is an instant disqualifier for any public-facing brand or team.
• Complaining: Don't whine about the team's performance, the long lines for beer, or the sound quality. Stick to good vibes only.
• Including links: A URL is useless and looks messy on a big screen. The post should be self-contained.
• Over-posting: Don't spam the hashtag with dozens of low-effort tweets. Focus on sending one or two high-quality posts. Quality always beats quantity here.

The Brand's Playbook: Managing a Jumbotron Twitter Campaign

If you're the social media manager running the show, your perspective shifts from getting featured to creating the showcase. A Jumbotron social wall isn't just about showing random tweets - it's a powerful tool for deepening fan engagement, delivering value to sponsors, and collecting a goldmine of user-generated content (UGC).

Step 1: Planning Your Jumbotron Social Wall

Define Your Goals

Before you launch, get crystal clear on what you want to achieve. Are you aiming to:

• Make a hashtag trend locally or nationally?
• Drive visibility for an event sponsor?
• Create a "Fan of the Game" feature?
• Collect authentic photos and videos to repurpose in future marketing?

Your goal will shape your messaging and your content choices.

Choose a Powerful, Unique Hashtag

The perfect event hashtag is short, memorable, easy to spell, and not already in use for another purpose. Before committing, do a quick search on X and Instagram to make sure it's clean.

Good examples often tie into the brand or fan identity:

• Team Identity: #DubNation (Golden State Warriors)
• Venue-Specific: #MadisonSquareGarden
• Sponsor-Driven: #PepsiHalftime

Promote, Promote, Promote

Don't wait for attendees to discover the hashtag by accident. Shout it from the rooftops! Start promoting it days before the event across all your channels. At the venue, make it impossible to miss. Feature the hashtag on:

• Digital screens and ribbon boards around the stadium
• Graphics leading into commercial breaks on the main screen
• Physical signs in the concourse and at entrances
• Announcements from a live emcee or PA announcer

Step 2: Setting Up the Tech and Moderation Workflow

Choose Your Social Wall Tool

You'll need professional software designed for live events. Popular platforms like Tagboard, TINT, or Walls.io are built for this. These tools ingest all posts using your hashtag, provide a clean interface for moderation, and then output a broadcast-ready graphic feed to your control room for the Jumbotron.

The Two-Layered Moderation System

Running a live feed requires a strong defense against inappropriate content. A two-part system is the safest approach:

1. Automated Filtering: Your first line of defense. Set up automatic filters in your social wall software to block tweets containing profanity, slurs, or specific negative keywords related to your brand.
2. Live Human Moderation: This is non-negotiable. Have at least one person - ideally two for larger events - whose sole job is to watch the incoming feed of pre-filtered content. They are the gatekeepers who approve the best posts to go live. One person can find great content and push it to a "shortlist" queue, while the second makes the final approval to send it to the screen.

Step 3: Encouraging and Rewarding Participation

Gamify the Experience

People love a good contest. Incentivize participation by turning your Jumbotron feature into a game. Frame it with a clear call to action:

"Share your best seats-eye-view with #TeamPride for a chance to win a signed jersey and be featured on the big screen!"

This simple trick elevates the quality of submissions from grainy selfies to truly creative photos and videos.

Showcase a Wide Variety

Make every fan feel like they have a chance. Don't just show tweets from influencer-style accounts. A great Jumbotron feed is a mosaic of the entire fanbase. Feature a diverse mix of content:

• Kids decked out in face paint
• Families enjoying their first game together
• Fans celebrating a great play
• Creative and funny signs or outfits

Spreading the love makes the experience feel more inclusive and encourages more people to join in.

Engage Beyond the Big Screen

Your work isn't done after a tweet appears on screen. Use your brand’s official X account to engage directly with participants. Liking, replying to, and retweeting awesome submissions is a powerful way to make your fans feel recognized. It signals that you're actively listening and strengthens their connection to your brand long after the event is over.

Final Thoughts

Ultimately, getting your tweet on the Jumbotron is about understanding the simple exchange happening: fans provide authentic, positive energy, and the event amplifies it for everyone to see. Whether you're a fan aiming for that moment in the spotlight or a brand curating the experience, the key is to be positive, visual, and engaged.

Managing all the social media buzz around a live event can quickly feel like drinking from a firehose. As we built Postbase, we focused on solving that exact kind of chaos. Our unified inbox, for instance, pulls all your comments, DMs, and mentions from X, Instagram, and other platforms into one clean stream. This allows your team to monitor a hashtag, engage with fans, and manage the entire digital conversation seamlessly from a single dashboard, finally putting an end to constantly jumping between apps.