How to Post a Mailchimp Campaign to Facebook

You’ve crafted the perfect email, hit send on your Mailchimp campaign, and watched the open rates climb. So, what’s next? Extending the life of that fantastic content by sharing it on Facebook is a logical next step to reach an even wider audience. This guide walks you through the exact steps for posting your campaign and, more importantly, covers the strategic ways to turn that email content into engaging social posts that people actually want to interact with.

Why Share Your Mailchimp Campaigns on Facebook?

Before getting into the how-to, it’s worth understanding the why. Connecting your email and social marketing isn’t just about checking a box, it’s a smart way to get more mileage from your content creation efforts. When done right, it helps you:

• Reach people who missed the email. Even with a great open rate, a large chunk of your audience won’t see your email. A Facebook post gives you a second shot at capturing their attention in a different environment.
• Reinforce your message. Presenting the same core message on multiple platforms creates a cohesive brand experience. When someone sees your promotion in their inbox and then again on their social feed, it sticks.
• Drive new subscribers. By showcasing your valuable email content on Facebook, you give potential followers a taste of what they’re missing. It’s a great way to entice them to join your mailing list.
• Repurpose content efficiently. You already did the hard work of writing copy and sourcing images. Repurposing it for social media saves you from a blank page and keeps your content calendar full.

How to Post Your Campaign: The Built-in Mailchimp Method

Mailchimp offers a couple of straightforward ways to share your campaign directly to your social channels. Both methods post a link to the web-hosted version of your email, an "Archive Link," allowing people to view the campaign in their browser.

Method 1: Post Automatically When You Send a Campaign

This is the most direct approach, built right into your campaign creation workflow. You can set it up to post simultaneously as your email sends.

Here’s the step-by-step breakdown:

1. Start a New Campaign: In your Mailchimp dashboard, create a new email campaign or edit an existing draft.
2. Navigate to the Social Posts Section: As you move through the campaign checklist, you'll find a section labeled "Add A Social Post to Your Campaign." Click the "Edit" or "Add Post" button.
3. Toggle on Facebook: A pop-up will appear where you can switch on the toggle for Facebook. If this is your first time, Mailchimp will prompt you to connect and authorize your Facebook Page.
4. Customize Your Caption: This is a step many people skip, but it’s vital. Mailchimp will auto-populate the post with your email's subject line. Don’t use the default text. Treat this like a real Facebook post. Write a hook to grab attention, explain what the link is about, and add a clear call-to-action.
5. Review and Send: Once you've written your caption, click "Save." Continue through your campaign checklist. When you hit send on the email, the social post will publish to your Facebook page at the same time.

Method 2: Share a Campaign After It's Already Sent

What if you forgot to set up the auto-post, or you want to reshare a successful campaign from the past? You can easily do so from your campaign reports.

Follow these steps:

1. Go to Your Campaigns: From your main Mailchimp dashboard, navigate to the Campaigns section.
2. Select Your Campaign: Find the sent campaign you wish to share and click "View Report" next to its name.
3. Find the Social Share Option: In the top navigation of the report page, you’ll see a "Social Share" drop-down menu. Click it.
4. Choose Facebook: Select the Facebook option from the menu.
5. Write and Publish: A pop-up window will appear, similar to the one in the campaign builder. Here, you can craft your caption for the Facebook post and publish it directly to your page.

The Honest Truth: Is Directly Linking to a Mailchimp Campaign a Good Idea?

Now that you know how to do it, we need to address the million-dollar question: should you do it? The honest answer is: it’s better than nothing, but it’s far from the best strategy.

The Good

It’s quick and easy. You can’t beat the convenience. With a few clicks, you’ve shared your content on another platform. For time-strapped solopreneurs or small teams, this can feel like a big win.

The Bad

It creates a clunky user experience. When users on Facebook click the link, they aren’t taken to your website - they’re taken to a browser-based version of your email. This can be jarring, especially on mobile. It often has weird formatting, small fonts, and isn’t designed for browser viewing.

The Ugly

It tanks engagement. Social media platforms, especially Facebook, have one primary goal: keep users on the platform. Their algorithms are designed to favor posts that achieve this. Native content - posts with images or videos uploaded directly, plain text updates, or carousels - gets prioritized in the feed. A post with a single external link is often one of the lowest-performing formats because it immediately sends traffic away. By simply posting the campaign link, you’re basically telling the algorithm your post is less valuable.

A Smarter Strategy: Repurpose Your Email for High-Engagement Facebook Posts

Instead of thinking of Facebook as a place to dump your Mailchimp link, think of it as a stage for an entirely new performance of the same show. The content is already there, you just need to reformat it for the Facebook audience. This approach will give you vastly better results.

Here’s how to do it.

Step 1: Deconstruct Your Email into Core Components

Open up the email you just sent and break it down into its most valuable parts. You're looking for:

• The Big Idea: What is the single most important message? (e.g., "Our new collection is live," "3 ways to improve your mornings.")
• The Hero Image(s): Which photo, graphic, or product shot is the most compelling?
• The Key Talking Points: Is there a bulleted list of tips? A standout customer quote? A surprising statistic?
• The Call-to-Action (CTA): What is the ultimate action you want people to take? (e.g., "Shop Now," "Read The Blog Post.")

Step 2: Rebuild Your Content Natively for Facebook

Now, use those core components as building blocks to create new posts formatted specifically for Facebook. This doesn't have to be complicated.

If Your Email is Visual (like a product launch or announcement):

• Create a Carousel Post: Download the best 3-5 images from your email. Upload them into a carousel post on Facebook. Dedicate each card to a different feature or product. The copy can be a shorter, punchier version of your email intro.
• Make a Simple Slideshow Video: Take those same images and use a simple tool (like Canva or a mobile app) to turn them into a 15-second video slideshow. Add trending music, and you've got a Reel that's perfect for both Facebook and Instagram.

If Your Email is Text-Heavy (like a newsletter or blog post):

• Pull a Quote Graphic: Take the most powerful sentence or statistic from your email. Drop it into a branded template in Canva to create an attractive, shareable quote graphic. Post this as a native image.
• Turn a List Into a Text Post: Does your email have "5 Tips For Better SEO?" Turn that into a quick text-only Facebook post. Use emojis for bullet points to make it scannable and engaging. You can then add the link to your blog in the first comment to avoid hurting the post's initial reach.

If Your Email is Promotional (like a sale or event):

• Design a Simple Sales Graphic: Create a clean, bold graphic that clearly states the offer (e.g., "40% OFF - This Weekend Only!"). Post this visual with a short caption and a direct link to the sales registration page, not the campaign URL.

Step 3: Adapt Your Call-to-Action

Your email CTA was probably a button. Your Facebook CTA should encourage interaction on the platform. Instead of just saying "Click Here," try asking a question to spark conversation in the comments.

• "Which of these new arrivals is your favorite? Let us know below! 👇"
• "What's your biggest challenge with [Topic]? I'd love to hear it in the comments."

This approach transforms a low-effort link drop into a thoughtful content strategy. It respects the user's context, pleases the algorithm, and breathes new life into the work you’ve already done.

Final Thoughts

While Mailchimp provides a convenient tool to post campaign links directly to Facebook, the most effective marketers know this is just a starting point. Truly connecting with your social audience means taking a few extra minutes to deconstruct your email and re-assemble it as content that feels native to the platform - like carousels, engaging graphics, or even simple video Reels.

Planning this out can feel like another complicated task, and it's a frustration we know well from years of managing our own social channels. At Postbase, we wanted to streamline this exact workflow. We built a visual content calendar that helps you see your entire strategy - email send date, repurposed graphics for Tuesday, a related Reel for Thursday - all in one place. You can schedule all those different formats weeks ahead, making a sophisticated multi-platform plan feel effortlessly simple.