Instagram Tips & Strategies

How to Post Full Pictures on Instagram

By Spencer Lanoue
October 31, 2025

Tired of Instagram awkwardly cropping the top of your friend's head or cutting off the edges of that perfect landscape shot? You’re not alone. It's one of the most common frustrations on the platform, but thankfully, there are several simple fixes. This guide breaks down exactly how to post full, uncropped pictures on Instagram, from a quick built-in trick to more creative, professional methods.

Why Instagram Crops Your Photos: A Quick Guide to Aspect Ratios

The whole issue comes down to a small but important concept: aspect ratio. In simple terms, it's the relationship between the width and height of an image. Instagram has a few favorite shapes it prefers, and if your photo doesn't fit neatly into one of its boxes, it forces a crop.

Think of it like trying to fit a rectangular peg into a square hole - you have to shave off the sides to make it fit. Here are the three main aspect ratios Instagram uses for feed posts:

  • Square (1:1): The classic Instagram format. Here, the width and height are equal (e.g., 1080 pixels by 1080 pixels).
  • Portrait (4:5): This is the tallest vertical format Instagram allows. The height is slightly longer than the width, giving you more screen space in the feed. Taller images, like a standard phone screenshot, will have the top and bottom cut off to fit this box.
  • Landscape (1.91:1): This is a wide, horizontal format. It’s wider than it is tall, but not as wide as a typical movie screen. Very wide panoramic photos will have their sides trimmed to fit.

Any photo you upload that falls outside of these dimensions will be automatically zoomed in and cropped. The goal is to either presize your image to fit one of these formats or to place it onto a background that does fit, which is what the following methods achieve.

Method 1: Post Full Pictures Using Instagram's Built-in Tool

The quickest solution is hiding in plain sight right within the Instagram app. It’s fast, easy, and doesn’t require any extra downloads. It doesn't work for every scenario, but it's perfect for most standard photos that are only getting slightly cropped.

How It Works: Step-by-Step

Follow these simple steps to post your full picture without leaving the app:

  1. Open the Instagram app and tap the plus icon (+) at the bottom to create a new post.
  2. Select the photo you want to upload from your gallery. By default, Instagram will show it as a cropped square.
  3. On the photo preview screen, you have two options:
    • The Pinch Gesture: Simply place two fingers on the photo and "pinch out" or zoom out. You’ll see the full image appear, with Instagram automatically adding white or black borders to fill the empty space.
    • The Frame Icon: In the bottom-left corner of the photo preview, tap the little frame icon (it looks like two overlapping corners: <, >,). This immediately toggles the image to its full, uncropped size.
  4. Once your full image is displayed, tap “Next” and proceed with your captions, tags, and filters as usual.

When to Use This Method (and When Not To)

This method is fantastic for most images from your phone’s camera. A standard vertical picture will nicely snap to the 4:5 portrait ratio, and a typical landscape shot will fit the 1.91:1 format. It’s designed for convenience.

However, it has its limits. If you have an extra-tall photo (like a long screenshot) or a super-wide panoramic, the built-in tool will still crop it to Instagram's maximum supported ratio (4:5 or 1.91:1). To post those kinds of pictures without any cropping, you’ll need to add borders manually with a third-party app.

Method 2: Use Resizing Apps to Add Your Own Custom Borders

For complete control over your photo and its appearance, a dedicated resizing app is the best way to go. The concept is simple: you’re not changing the photo itself, but rather placing it onto a perfectly sized digital "canvas" for Instagram. The empty space around the image becomes a border, which you can customize.

Why A Resizing App is Your Best Friend

Using an app to prepare your photos gives you several advantages:

  • Guaranteed "No Crop": Since the final image you export is already a perfect square (1:1), Instagram won't need to crop it at all.
  • Creative Control: You don't have to stick with plain white borders. You can change the border color to match your brand, use a blurred version of the photo as the background, or even add patterns.
  • Professional Finish: A consistent border style across your posts can create a clean, intentional, and compelling feed aesthetic.

Popular & Easy-to-Use Resizing Apps

There are countless apps that can do this, but many are filled with aggressive ads. Here are a few reliable, creator-friendly options:

  • InShot (iOS & Android): A powerful all-in-one video and photo editor. Its "Canvas" feature is perfect for resizing images for Instagram. You can pick a background color, use a gradient, or create a blurred background from the photo itself.
  • Picsart (iOS & Android): A robust photo editor that includes a "Fit" tool. You can easily resize images, select a background canvas, and add other creative elements at the same time.
  • Canva (iOS, Android & Web): If you’re already using Canva for other graphics, it’s a great option. Create a new design using their "Instagram Post (Square)" template, upload your photo, and resize it within the frame. This is ideal for adding branded colors or text to the border area.

Step-by-Step Guide Using an App like InShot or Canva:

  1. Download and open your chosen app (we'll use InShot as an example).
  2. Start a new project by selecting "Photo" and choosing the image you want to resize from your gallery.
  3. The image will open in the editor. Tap the "Canvas" tool from the bottom menu.
  4. Select the aspect ratio you want. Choosing 1:1 is the safest bet for a classic "no crop" look for any photo. If your photo is vertical, 4:5 is also a great choice as it will take up more screen space.
  5. Your full photo will now appear centered on the canvas. You can use your fingers to zoom in or out if needed, but the default setting usually shows the full image.
  6. Next, tap the "Background" tool. Here, you can choose a solid color (white and black are common choices), add a gradient, or use the "Blur" option to create a softened background from the image itself.
  7. Once you're happy with how it looks, save or export the image. It will be saved to your phone's camera roll.
  8. Now, open Instagram and upload this new, perfectly sized image. Instagram will see a 1:1 square and won't crop a thing!

Method 3: Creative Ways to Post Full Pictures Without Boring Borders

Borders are practical, but why stop there? Sometimes the best way to showcase a large photo is by thinking a bit differently and turning a limitation into a creative opportunity.

The Carousel Split for Panoramas

Do you have an amazing panoramic cityscape or a wide group photo that just has to be seen in all its glory? Chopping it up into a seamless carousel is a visually stunning solution.

This trick involves slicing your wide image into two, three, or more perfectly square pieces that users can swipe through. When done correctly, the result is an immersive, continuous image that flows across the carousel slides.

How to Do It:

  1. Download an app specifically designed for this, such as "Panorama Crop" or "Unsquared" for iOS/Android.
  2. Open the app and upload your panoramic photo.
  3. The app will show you a grid overlay. You can choose how many "slices" you want to divide the image into (e.g., two squares, three squares).
  4. Once you confirm the slices, the app will export each piece to your camera roll as a separate, numbered image.
  5. In Instagram, create a new carousel post by tapping the "Select Multiple" icon. Select the image slices in the correct order (1, 2, 3...).
  6. Post it! Your followers will now see a seamless, swipeable panoramic on your feed.

Turn Your Borders into Branded Graphics

That empty space around your photo doesn't have to be empty. For businesses, creators, and marketers, this space is prime real estate for branding.

Instead of just a plain color, use a tool like Canva to place your landscape or portrait photo onto a square canvas, and then use the surrounding area to enhance your content:

  • Add a call-to-action like "Shop Now" or "Link in Bio."
  • Include your website URL or brand name.
  • Place a compelling quote or question related to the photo.
  • Drop in your logo or other brand elements for consistency.

This approach transforms a simple no-crop hack into a fully-branded graphic that supports your larger content strategy.

Final Thoughts

While Instagram’s automatic cropping can be a nuisance, working around it is easy once you know the tricks. For a quick fix, the native pinch-to-zoom feature works flawlessly. For complete control and creative options like branded borders or seamless carousels, third-party apps give you the total freedom to present your images exactly how you envisioned them.

Keeping a consistent, high-quality aesthetic is what helps your brand or personal profile stand out. After spending time perfectly resizing and styling your photos, the last thing you want is a clunky scheduling process messing up your workflow. It's why we created a tool to streamline the entire content management - a reliable platform designed for how people actually use social media today, handling both photos and short-form video effortlessly. With our visual calendar, you can plan your perfectly edited posts alongside Reels and Stories, ensuring your grid always looks cohesive and professional. We built Postbase to make managing your social media less of a headache, so you can focus on creating great content, not fighting with your tools.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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