How to Post an Article on a LinkedIn Company Page

Posting a full-length article on your LinkedIn Company Page is a powerful way to establish authority, share deep insights, and build a library of content that serves your audience for years to come. Unlike a standard post, an article gives you the space to fully unpack a topic, present a case study, or share an industry-leading vision. This guide walks you through the exact process of publishing an article on your LinkedIn page, from formatting your content to promoting it for maximum impact.

Why You Should Be Writing Articles on Your LinkedIn Company Page

In a world of short-form content, taking the time to write a long-form article for your company can feel like a big investment. But the return is substantial. A well-written article can solidify your brand's position as a thought leader in your industry, providing genuine value that goes far beyond a simple update post. Think of it as creating a permanent resource on the world’s largest professional network.

Here’s why it’s worth your time:

• Establishes Expertise and Credibility: Detailed articles prove you know your stuff. They give you a platform to showcase your company's unique perspective, data-driven insights, and deep industry knowledge. This builds trust with potential clients, partners, and employees.
• Improves Discoverability: LinkedIn articles are indexed by search engines, meaning your content can be found by people searching on both LinkedIn and Google. It lives on your company page forever, acting as a valuable, long-term asset that keeps working for you.
• Drives Deeper Engagement: While a post is designed for a quick reaction, an article invites readers to spend more time with your brand. The comments section often becomes a hub for richer, more nuanced discussions, allowing you to connect with your audience on a more meaningful level.
• Fuels Your Entire Content Strategy: A single, high-value article can be the source for dozens of smaller content pieces. You can pull out quotes for image posts, key stats for carousels, and central ideas for short videos, saving you time and giving your content calendar a cohesive theme.

First Things First: Where to Find the “Article” Feature on Your Page

One of the most common hangups is simply locating the feature, as it's not in the same spot you'd go to write a regular post. Another point of confusion is the distinction between publishing from a personal profile and a company page. They are separate features, so making sure you’re in the right place is the first critical step.

To publish an article from your Company Page, you first need the right access. You must be a Super admin or Content admin for the page.

Once you’ve confirmed your role, follow these simple steps:

1. Navigate to your LinkedIn Company Page.
2. Make sure you are in the "Admin view" (you should be by default if you have admin access).
3. Look at the top of your page feed, right where you would normally create a post. You'll see several options like "Post," "Event," etc. To the far right of these, you'll see a button that says “Write article.”
4. Click that button, and you’ll be taken to LinkedIn’s native article publishing tool.

That's it! You're now in the editor, ready to start crafting your content.

A Step-by-Step Guide to Publishing Your First LinkedIn Article

The LinkedIn article editor is refreshingly simple and clean, but knowing its little details can help you create professional, easy-to-read content. Let's break down each element of the process.

Step 1: Writing a Headline That Clicks

Your headline is the first - and sometimes only - chance you get to convince someone to click. It needs to be clear, compelling, and relevant. Avoid vague or overly clever titles and focus on communicating the specific value the reader will get from your article.

Strive for headlines that:

• Offer a Solution: "How to Build a Marketing Strategy for Startups on a Shoestring Budget"
• Present a Numbered List: "5 Common Mistakes Early-Stage Founders Make (And How to Avoid Them)"
• Ask a Provocative Question: "Is Your 'Company Culture' Actually Hurting Your Team?"
• Use Actionable Language: "A Practical Guide to Measuring Social Media ROI"

Type your title into the "Headline" field at the top of the editor. Remember to keep your target audience and their search intent in mind.

Step 2: Choosing the Perfect Cover Image

Just below the headline, you’ll see a prompt to add a cover image. This is a must-do step. An article without a cover image looks unprofessional and is far less likely to get clicks. Your cover image is the visual billboard for your article, appearing in the LinkedIn feed and as the thumbnail when your article is shared.

A few tips for your cover image:

• Ideal Dimensions: The recommended size is 744 x 400 pixels. Use a high-resolution image to avoid any blurriness.
• Stay On-Brand: Use an image that reflects your company’s visual identity. This could be a stock photo that matches your aesthetic, an illustration, or a branded graphic created with a tool like Canva.
• Add Your Logo (Optional): Subtly adding your logo to a corner of the image can help reinforce brand recognition.
• Write Alt-Text: Once you upload your image, LinkedIn will prompt you to add alternative text. This is a description of the image that improves accessibility for screen readers and search engines.

Step 3: Structuring Your Article for a Scannable World

Nobody wants to read a huge wall of text. People scan content online, so you need to structure your article to make it reader-friendly. A well-structured article holds the reader's attention longer and helps them absorb your message more effectively.

Here’s how to do it using the LinkedIn editor’s toolset:

• Write Short Paragraphs: Keep paragraphs to just two or three sentences. This creates white space and makes the text feel less intimidating.
• Use Headings and Subheadings: Break your article into logical sections using the H1 and H2 formatting options in the toolbar. This helps readers scan the content and grasp the main points quickly.
• Leverage Bold and Italics: Emphasize key ideas, terms, or phrases using bold or italics. Just use them sparingly to avoid making your text look cluttered.
• Incorporate Lists: Use bulleted or numbered lists (like this one!) to make information skimmable and easier to digest.
• Use Blockquotes: The quote formatting option is perfect for pulling out impactful customer testimonials, expert quotes, or key takeaways from your own article.

Step 4: Adding Rich Media and Links

To make your article even more engaging, embed other media types directly into the body. LinkedIn's editor makes this simple. At the left of any new paragraph line, a small "+" icon appears. Clicking it allows you to embed:

• Images: Break up long sections of text and illustrate key points with relevant visuals.
• Videos: Embed videos from YouTube, Vimeo, or other platforms to offer a more dynamic experience.
• Slides: Share presentations from platforms like SlideShare to provide data and visuals in a compelling format.
• Links: Naturally link out to relevant case studies, other blog posts on your website, or source materials to add credibility and offer readers more value. Hyperlinking text is straightforward using the link icon in the toolbar.

Step 5: Hitting Publish (And What Happens Next)

Once you've written, formatted, and proofread your article, click the "Next" button in the top-right corner. A window will pop up that shows you what the accompanying post will look like in the feed.

This is your chance to write a compelling introduction that encourages your followers to click through and read the full piece. Do not skip this step! This introductory post is your article’s messenger. In it, you should:

• Summarize what the article is about and why it’s worth reading.
• Ask a thought-provoking question to spark conversation.
• Include 3-5 relevant hashtags to increase visibility.
• Tag any relevant companies or individuals mentioned in your article.

Once you’re happy with your introductory text, click "Publish." Your article will now be live on your company page and shared to your followers' feeds.

Beyond the Publish Button: How to Maximize Your Article's Reach

"Publishing" is only half the battle. Now it’s time to promote your work. A great article with no promotion strategy will struggle to find an audience.

Encourage Your Team to Share and Engage

Your employees are your company's greatest brand ambassadors. Send a note to your team with a link to the article and the introductory post. Encourage them not just to "like" it, but to re-share it with their own personal commentary. An employee advocacy program can dramatically amplify your reach on LinkedIn.

Feature It on Your Page

Once the article is published, find the introductory post on your company page timeline and "Pin" it to the top. This keeps it visible for anyone who visits your page, maximizing its views long after it’s published.

Repurpose Your Article into Snackable Content

Don't let your article be a "one and done" piece of content. Slice and dice it into multiple smaller posts to share over the following days and weeks. For example:

• Turn a powerful quote into a custom graphic post.
• Summarize 3-5 key takeaways into a carousel post.
• Record a short video where a team member discusses the article's main topic.
• Ask questions in new posts that relate back to the article's core themes, linking back to it in the comments.

Engage with Every Comment

As comments start rolling in, make sure someone from your team is actively responding. Thank people for their feedback, answer questions, and participate in the discussion. This signals to both the readers and the LinkedIn algorithm that your page is active and community-oriented, boosting the post's visibility.

Final Thoughts

Learning how to post an article on a LinkedIn Company Page is a straightforward process, but getting real results requires a thoughtful approach to writing, formatting, and - most important of all - promotion. By treating your articles as foundational pieces of your content strategy, you can build a library of valuable resources that establishes your brand as a true authority and keeps your audience engaged long into the future.

Once you’ve published your long-form article, the task of promoting and repurposing it across all your social channels begins. Scheduling out those snackable posts, graphics, and video clips is where having a reliable content calendar is game-changing. At Postbase, we designed our visual planner to help you see your entire content plan at a glance, allowing you to easily map out how a single LinkedIn article can fuel a week's worth of content across all your platforms. It simplifies the chaos so you can get the most mileage out of every piece you create.