How to Post a Quote on Facebook

Posting a well-chosen quote on Facebook can do wonders for your engagement, but simply typing words into the status box is just scratching the surface. This guide covers everything from creating eye-catching quote graphics and videos to weaving them into a content strategy that builds a genuine connection with your audience. We'll go through the methods step-by-step, touching on design principles and caption writing that gets people talking.

Why Quotes are Content Goldmines for Facebook

Before getting into the "how," let's quickly touch on the "why." Quotes are one of the most consistently high-performing types of content on social media for a few simple reasons. They are relatable, emotionally resonant, and incredibly shareable. A good quote stops the scroll because it speaks to a feeling or experience your audience already understands.

When someone sees a quote like, "The secret of getting ahead is getting started," from Mark Twain, it hits a universal nerve. They might think, "That's exactly what I needed to hear today." This moment of connection encourages them to like, comment, or, even better, share the post. For brands and creators, this means you can align yourself with powerful ideas, build authority, and offer value beyond just promoting your product or service. You’re providing a small piece of inspiration, motivation, or humor that brightens their day and strengthens their affinity for your page.

Method 1: The Simple Text Quote with a Colorful Twist

This is the fastest, simplest way to get a quote posted, and Facebook's built-in tools give it a little flair. It’s perfect for spontaneous thoughts or quick shares when you don't have time to design a graphic.

Here’s how to do it:

• Step 1: On your Facebook Page or Profile, click on the "What's on your mind?" box to create a new post.
• Step 2: Type or paste your quote. Always include the author's name. A common format is: "The quote itself." &mdash, Author Name
• Step 3: Look below your text. You'll see several colored squares and background patterns. Click on one. Facebook will automatically transform your plain text into a colorful, text-based image.
• Step 4: You can cycle through different designs and fonts offered. Find one that fits your brand's style and is easy to read.
• Step 5: Add your thoughts in the caption field above the created graphic and post.

When to use this method: It’s great for getting something up quickly. However, these pre-made templates lack unique branding and can look generic. For a more professional and memorable approach, you’ll want to create your own branded visuals.

Method 2: The High-Impact Image Quote (The Professional Way)

A custom-designed image quote is the industry standard for a reason: it's professional, highly shareable, and reinforces your brand identity. Viewers are more likely to stop scrolling for a well-designed graphic than a block of text. Plus, a cohesive visual style makes your feed look instantly more polished.

Choosing the Right Tools

You don't need to be a graphic designer to create stunning quote images. Tools like Canva have made it incredibly easy with templates and drag-and-drop functionality.

• Canva: The go-to for most marketers and creators. It has a robust free version with thousands of templates, fonts, and stock photos. It’s perfect for this task.
• Adobe Express: Another excellent option, very similar to Canva, offering powerful design features and templates for social media graphics.

Step-by-Step: Creating a Stunning Quote Graphic in Canva

1. Select a Size: Open Canva and click "Create a design." For a standard Facebook feed post, choose "Facebook Post" (940x788 pixels) or a square "Instagram Post" (1080x1080 pixels), as square posts perform very well on Facebook's mobile feed.
2. Choose a Background: You can start with a blank canvas and pick a solid color that matches your brand palette. Alternatively, search for a subtle, high-quality stock photo from Canva’s library. Pick an image with plenty of negative space (empty areas) so your text is easy to read.
3. Add Your Text: Click the "Text" tool on the left and add a heading. Paste your quote here. Use a separate, smaller text box for the author’s name. This creates a clear visual hierarchy.
4. Select Fonts and Colors: Choose one or two brand-approved fonts. A common pairing is a bold, eye-catching font for the quote itself and a simpler, smaller font for the author. Make sure your text color has a high contrast with the background. White text on a dark background or black text on a light background is always a safe bet.
5. Add Your Branding: This is a vital step! Upload your logo and place it discreetly in a corner of the graphic. This action brands the asset, so if it gets shared, your brand gets the credit.
6. Download: Once you're happy with the design, click "Share" then "Download." A PNG file type is best for graphics with text.

Design Tips for Share-Worthy Graphics

• Readability is Everything: If people can't read the quote in under a second, they’ll keep scrolling. Avoid overly complex script fonts, and give your text room to breathe - don't cram it wall-to-wall.
• Stay Consistent: Create one or two templates for your quotes. Use the same fonts, colors, and logo placement every time. This consistency builds brand recognition instantly.
• Less is More: A simple, powerful quote on a clean background is often more effective than an image cluttered with design elements. Let the quote be the hero.

Method 3: Taking it Up a Notch with Video Quotes

In a motion-driven world, an animated or video quote can be a powerful scroll-stopper. Video gets preferential treatment in the Facebook algorithm and adds a dynamic, premium feel to your content. These are also easier to create than you might think.

Using a tool like Canva or Adobe Express, you can follow almost the exact same steps for creating an image quote, but with one small difference:

1. Instead of a static background image, select a short video clip. A subtle, atmospheric video works best (e.g., soaring clouds, gentle ocean waves, a cozy coffee shop scene).
2. Add your text on top of the video background just as you would with an image.
3. Use the tool’s "Animate" feature to make your text fade in, rise up, or type across the screen. These small motions are enough to catch someone's eye.
4. Download the final product as an MP4 file and upload it directly to Facebook.

These short videos (5-15 seconds) are perfect for reinforcing an idea and bringing a quote to life in a way a static image can't.

Method 4: Sharing Quotes in Facebook Stories

Facebook Stories are a more informal, personal space, and they’re ideal for sharing quotes. Given their vertical format (1080x1920 pixels), it’s best to create content specifically for them.

There are two great ways to post a quote to your Story:

1. Use the Native Story Creator: Tap "Create Story" and select the "Text" option. You can type your quote, choose fun fonts and colorful backgrounds, and add interactive features like polls ("Agree or disagree?") or question boxes ("How does this quote make you feel?"). Interaction is the name of the game in Stories, so use these stickers!
2. Repurpose Your Feed Graphic: Create a vertical version of your quote graphic in Canva (use the "Facebook Story" or "Instagram Story" template). Upload it to your Story, then add stickers or GIFs on top to add a layer of personality and engagement.

Beyond the Post: A Strategy for Making Quotes Work for You

Posting the quote is just the beginning. To truly build a brand and drive engagement, you need a strategy behind it.

Finding Quotes That Resonate

Don't just Google "inspirational quotes." Find quotes that are specifically relevant to your niche and audience.

• Industry Leaders: Quote experts, authors, or thinkers in your field. This aligns your brand with authority.
• Books & Podcasts: Pull meaningful quotes from content you're already consuming. It shows you're engaged with your industry.
• Your Own Words: Have a powerful mantra or piece of advice you often share? Quote yourself! It cements your expertise.
• Proper Attribution: Always, always credit the source. It’s professional, respectful, and builds trust with your audience.

The Art of the Caption: Give Your Quote Context

The biggest mistake people make is just posting the quote and nothing else. The graphic stops the scroll, but the caption starts the conversation. The quote is the hook, the caption is your opportunity to connect.

Instead of leaving it blank, try this framework:

• Relate it to your audience: Start with a phrase that acknowledges a pain point. For example, "Feeling stuck a bit on this Monday morning?"
• Introduce the quote: "This quote from Brene Brown always helps me get perspective..."
• Share your personal experience: Briefly explain what the quote means to you or how it applies to your work or life. This humanizes your brand.
• Ask a question: End with an open-ended question to encourage comments. "What's one quote that always gets you motivated? Share it below!" This final step signals to your audience that you want to hear from them, transforming a simple post into a two-way conversation.

Consistency Creates Connection

Like any content strategy, consistency is vital. You don't have to post a quote every day, but incorporating them into a regular schedule helps your audience know what to expect. Brand your quotes with a consistent look and feel so that people instantly recognize your content as they scroll through their feed. Consider creating a themed series, like #MotivationMonday or #WisdomWednesday, to build a predictable and enjoyable rhythm for your followers.

Final Thoughts

Sharing a quote on Facebook has evolved from a simple text update into a strategic content opportunity. By moving beyond plain text and creating well-designed visuals - paired with thoughtful, engaging captions - you can create posts that not only get liked and shared but also build a memorable brand and a genuine community.

We’ve worked with countless creators and marketing teams, and we know firsthand that the biggest challenge isn't creating great content&mdash,it's staying organized enough to post it consistently. When you're juggling quote graphics, video clips, and platform-specific captions, things can get chaotic quickly. That’s why we designed the visual calendar inside Postbase, so you can see your entire content schedule a month at a time, drag-and-drop posts to reschedule them, and feel confident knowing exactly what's going live and when, across all of your accounts.