How to Post a Project on LinkedIn

Thinking about how to showcase your proudest work directly on your LinkedIn profile? The Projects section is an incredibly powerful but often overlooked feature that helps you provide tangible proof of your skills and accomplishments. This guide will walk you through exactly how to add projects to your profile step-by-step and provide actionable tips to make them stand out to recruiters, clients, and potential collaborators.

First, Why Should You Add Projects to Your LinkedIn Profile?

In a sea of profiles that read like traditional resumes, the Projects section turns your page into a dynamic portfolio. It's your chance to move beyond job titles and bullet points and show tangible proof of your abilities. A well-crafted project entry doesn't just list what you did, it tells a story about your skills, your process, and the value you deliver.

Here are a few quick benefits:

• It Shows, Not Just Tells: Anyone can list "Project Management" as a skill. A detailed project entry demonstrates how you manage projects, what tools you used, and the successful outcomes you achieved.
• It Catches the Eye of Recruiters: Hiring managers are always looking for evidence of a candidate's abilities. Your projects section provides concrete examples that make your profile far more compelling than one without it.
• It Boosts Your Profile's SEO: Each project description is an opportunity to include relevant keywords related to your skills, industry, and expertise. This helps your profile appear in more targeted searches on LinkedIn.
• It Strengthens Your Network: When you add collaborators to a project, they get a notification. This creates a public association between you and your colleagues, validating your work and reinforcing your professional relationships.

The Step-by-Step Guide to Adding a Project

Adding a project is straightforward once you know where to look. Follow these simple steps to get your first project live on your profile in minutes.

Step 1: Go to Your Profile

Log in to your LinkedIn account. On your main feed, click on your profile picture in the top left corner or click the "Me" icon in the navigation bar and select "View Profile".

Step 2: Click "Add Profile Section"

Directly below your headline and location, you'll see several buttons. Click on the prominent blue button labeled "Add profile section". This will open a dropdown menu of all the different modules you can add to your page.

Step 3: Select "Add Projects"

In the dropdown menu, you'll see a few categories like "Core," "Recommended," and "Additional." Under the "Recommended" category, click on "Add projects". This will open a new pop-up window where you can input all the details.

Step 4: Fill Out the Project Details

This is where you bring your accomplishment to life. Each field offers an opportunity to make your work shine. Let's break them down:

• Project Name (Required): Be specific and outcome-oriented. Instead of "Marketing Campaign," try something like "Q3 Content Marketing Campaign for Brand Launch." Think of it as a headline designed to grab attention.
• Occupation or School (Required): This field links your project to a specific experience in your work history or education section. Select the company, freelance role, or university where you completed the project. This gives your work important context.
• Start & End Date (Recommended): Add the month and year you worked on the project. If it's something you're still actively working on, you can check the box that says, "I am currently working on this project." This shows you're engaged in ongoing, relevant work.
• Contributors (Recommended): Did you work on a team? Start typing the names of your colleagues who are also on LinkedIn. When you add them, it links their profile to your project, and they'll receive a notification. It's a great way to give credit and show you're a team player.
• Project URL (Highly Recommended): If your project has a digital footprint, this is the place to share it. Link to a live website, a case study on your blog, a GitHub repository, a design in a Figma file, or a press release. Linking to an external source provides direct evidence of your work.
• Description (Required, and very important): This is your chance to really sell your work. Don't just copy and paste a summary, write a compelling narrative about the project. We'll cover how to perfect your description in the next section.
• Skills (Optional but amazing!): You can add specific skills to each Project. Type into the Skills text field to see a recommendation of the existing skills on your profile, or type in a brand new skill to add to both the Project and your profile. This connects your individual accomplishments with the broader skillset recruiters are searching for.
• Media: Bring the project to life visually! At the bottom, you can upload images, documents (like a PDF report), presentations, or videos related to your work. A visual element makes the project entry significantly more engaging. Upload a screenshot, a short demo video, or a slide deck.

Once you've filled everything out, hit the "Save" button, and your project will appear as a new section on your profile!

How to Write an Irresistible Project Description

A great project description is the heart of this entire feature. Avoid simply listing your responsibilities. Instead, use a storytelling approach that focuses on impact and results. A popular and highly effective framework for this is the STAR method (Situation, Task, Action, Result).

1. Situation: Set the Stage

Start with one or two sentences that provide context. What was the problem or opportunity? Who was the client or what was the company goal?

Example: "Our e-commerce client faced the challenge of high cart abandonment rates, which were impacting quarterly revenue targets and leaving a 23 percent growth gap in our userbase."

2. Task: Describe Your Objective

What were you specifically responsible for achieving? Define your role and the desired outcome.

Example: "My task was to lead the redesign of the checkout process to create a more intuitive and frictionless user experience across both desktop and mobile platforms."

3. Action: Detail What You Did

This is the "how." List the specific actions you took. Use strong action verbs and mention any particular tools, software, or methodologies you used. Bullet points work great here for readability.

Example:

• "Conducted user research and sessions via UserTesting.com to identify key pain points."
• "Created wireframes and interactive prototypes in Figma, iterating based on stakeholder feedback."
• "Collaborated with C-level dev leads and three of our most junior engineering hires, who now head their own team, to implement a simplified one-page checkout using React and Redux."

4. Result: Share Your Wins

This is the most critical part. Quantify your achievements whenever possible. Numbers speak louder than words. What was the outcome of your actions?

Example: "The new design resulted in a 25% reduction in cart abandonment, a 15% increase in overall conversions, and boosted mobile checkout completions by 40% within sixty days of its release to the public."

Putting it all together, you create a compelling and evidence-based story that elevates your credibility and expertise. Oh, and one more thing: remember to pepper in relevant keywords that you want to be known for! Think in terms of what recruiters will be typing in the search bar.

Pro Tips to Maximize Your Projects Section

Now that you have the basics down, here are a few extra tips to make your project section even more effective:

• Curate, Don't Catalog: You don't need to list every single project you've ever worked on. Choose your top 3-5 projects that are most relevant to your current career goals. Quality over quantity is the rule here.
• Keep it Updated: Did you recently wrap up a big project? Add it to your profile while the details are still fresh in your mind. Keeping your profile current shows that you are actively growing and achieving.
• Reorder for Relevance: You can edit the order of your projects on the desktop version of LinkedIn. Click the pencil icon on the Projects section, and then click and drag the "hamburger" menu (three horizontal lines) to reorder them. Place your most impressive and relevant projects at the top.
• Ask for Recommendations: After adding a project with collaborators, consider asking one of them to write a recommendation on your profile that mentions the specific project. Public praise connected to specific work provides significant credibility.
• Share it as a Post: Once your project is added, don't just let it sit there. Write a short LinkedIn post about it. Take a screenshot of the project, talk briefly about what you learned or achieved, and invite your network to check out the details on your profile.

Final Thoughts

Adding projects to your LinkedIn profile is a strategic move that transforms it from a simple online resume into a living, breathing portfolio of your best work. By showing tangible proof of your skills and quantifying your achievements, you provide the evidence that recruiters and clients are actively searching for. It's a simple action that can make a huge difference in how your professional brand is perceived.

Once your profile is polished, consistently sharing your expertise is the next step. If managing social media feels overwhelming, we built Postbase to simplify that workflow. From a clean, calendar-first dashboard, you can plan, customize, and schedule content across all your platforms. It saves you precious hours so you can focus on doing the great work that's worth showcasing.

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