How to Post a Podcast on LinkedIn

Posting a naked link to your podcast on LinkedIn just doesn’t cut it anymore. To grab the attention of a professional audience, turn listeners into loyal fans, and actually grow your show, you need a smarter approach designed for how the platform works today. This guide shows you exactly how to do that, moving beyond simple link-dropping to create compelling content that builds your brand.

Why Your Podcast Belongs on LinkedIn (More Than You Think)

For a long time, LinkedIn was seen as a digital resume - a place for job seekers and corporate announcements. But that's an outdated view. Today, LinkedIn is a powerful content and community platform where industry leaders, ambitious professionals, and curious minds gather to share ideas. If your podcast targets an audience interested in business, technology, marketing, career development, leadership, or any professional niche, LinkedIn is a goldmine waiting to be tapped.

Unlike other social media platforms, where content is fleeting, posts on LinkedIn have a longer shelf life and tend to spark more thoughtful conversations. This is your chance to connect with listeners on a deeper level, attract high-caliber guests, and position yourself as a leading voice in your field. The key is to treat LinkedIn as a primary content channel, not just a billboard for your latest episode.

The Golden Rule: Stop Driving People Off the Platform

Before we get into the specific methods, understanding one core principle of social media will change how you approach everything: platforms want to keep users on the platform.

When you post a direct link to Spotify, Apple Podcasts, or your website, you're telling your audience (and LinkedIn’s algorithm) to leave immediately. The algorithm often penalizes this by showing your post to fewer people. Your engagement sinks, and your post dies a quick, quiet death.

The solution? Create native content. Native content is anything that lives directly on LinkedIn - a video you upload, a text post you write, a PDF you share. The goal is to give your audience a valuable taste of your episode directly within their feed. This hooks them, starts a conversation, and earns you favor with the algorithm, leading to much greater reach.

Once you've done that, you can guide them to the full episode with a link placed strategically in the comments. This simple tweak is a game-changer.

How to Post a Podcast on LinkedIn: 5 Proven Methods

Here are five effective ways to promote your podcast on LinkedIn, from the simplest text post to a more involved video clip. We'll start with the most impactful formats.

Method 1: The Audiogram (Native Video)

An audiogram is a short video clip featuring a compelling audio snippet from your podcast, overlaid with a static image (like your podcast cover art), a moving waveform, and - most importantly - captions.

Why It Works:

• Video Dominates: Native video is the top-performing content type on LinkedIn. People stop scrolling for video.
• Accessible & Silent-Friendly: A huge number of users browse with their sound off. Captions are not optional, they are mandatory for grabbing attention and conveying your message.
• Low Barrier to Entry: It gives a direct taste of what your show sounds and feels like without requiring someone to click away and commit to a full episode.

How to Create and Post an Audiogram:

1. Find a Great Clip: Listen to your episode and find a 30-90 second "golden nugget." This could be a powerful quote, a controversial opinion, or a highly practical tip.
2. Use a Creation Tool: You don't need to be a video editor to make one. Tools like Headliner, Veed.io, and Descript are designed for this. You just upload your audio clip and cover art, and the software generates the waveform and captions for you.
3. Write a Compelling Caption: Your LinkedIn post's caption should provide context for the clip. Start with a strong hook, explain the value of the snippet, and end with a question to spark conversation. For example: "Most founders think scaling is about hiring, but they miss the most important step. In this clip from my latest episode with [Guest Name], she breaks down the real key to sustainable growth. What's one scaling lesson you learned the hard way?"
4. Upload as Native Video: In LinkedIn, click "Start a post" and select the video icon. Upload your exported audiogram MP4 file directly. Do not paste a YouTube link.
5. Put the Link in the First Comment: This is the final, vital step. After you publish the post, be the first person to comment and add the link to the full episode on Spotify, Apple Podcasts, or your site. Edit your main post or add a second comment to say, "Listen to the full episode here:" and point people down to your link.

Method 2: The Guest Clip (Camera Video)

If you record video for your podcast, this is even more powerful than an audiogram. A guest clip is a short (60-120 second) video highlight of you and your guest having a conversation.

Why It Works:

• Builds Human Connection: Seeing faces and expressions creates a much stronger personal connection than audio alone. It lets your audience get to know you and your guests.
• High Engagement & Shareability: A clip showing a human "aha!" moment or a fascinating exchange is highly engaging. When you tag your guest, they're more likely to share it with their network, massively expanding your reach.

How to Create and Post a Guest Clip:

1. Find a "Moment": Scan your video's recording for a highlight. Look for a great story, a powerful insight, or a friendly debate.
2. Edit and Add Subtitles: Trim the clip and add burned-in captions. Again, this is essential for "sound-off" viewing.
3. Write a "Tag Your Guest" Caption: In your post, introduce the clip and praise your guest. Always tag them and their company by typing "@" followed by their name/page. For example: "I had to share this moment from my chat with @JaneDoe, CEO of @InnovateCorp. Her perspective on leadership completely shifted how I think about team building. In her experience, the one thing great leaders never do is..."
4. Upload Natively & Link in Comments: Follow the same process as the audiogram. Upload the video file directly to LinkedIn, and drop the episode link in the first comment.

Method 3: The Carousel Post (Document Sharing)

Carousel posts are PDF documents that users can swipe through like a slideshow, and they are incredibly effective for engagement on LinkedIn. For podcasters, they offer a perfect way to repurpose an episode's key takeaways visually.

Why It Works:

• Boosts Dwell Time: When someone stops to swipe through your 5-10 slides, they are spending significant time on your post. This "dwell time" signals to the algorithm that your content is valuable, so it shows it to more people.
• Positions You as an Expert: Breaking down a complex topic from your episode into simple, digestible slides showcases your expertise and provides immediate value.

How to Create and Post a Carousel:

1. Summarize Your Best Content: Pull out 3-7 key takeaways, steps, stats, or quotes from your podcast episode. Each point will be its own slide.
2. Design in Canva (or Similar): Use a free tool like Canva to create simple, visually appealing slides. Keep text minimal and use your brand colors and logo. Make the first slide a strong, curiosity-driven title. Make the last slide a clear call to action (e.g., "Listen to the full episode to learn more!").
3. Save as a PDF: This is the critical step. You must save your slide deck as a PDF file.
4. Upload as a Document: In LinkedIn, click "Start a post." Instead of adding a photo or video, click the option to "Add a document" (it often looks like a sheet of paper icon). Upload your PDF, give it a title, and it will appear as an interactive carousel.
5. Write a Summary Caption & Link in Comments: Your caption should explain what the carousel covers and why it's useful. And as always, add the link to the full show in the comments.

Method 4: The Text-Based Teaser (Quote or Story)

Don’t underestimate the power of a well-written text post. LinkedIn's algorithm still loves them, and they are perfect for starting conversations when you're short on time.

Why It Works:

• Easy to Create: You can write one in minutes. No design or editing required.
• Highly Conversational: Text posts are great for telling a personal story related to the episode's topic or highlighting a single, thought-provoking quote that makes people stop and think.

How to Write and Post It:

1. Find a Hook: Pull a fantastic quote from your guest or summarize an impactful story you told in the episode.
2. Provide Context: Frame the quote or story inside a larger narrative. For example: "On this week's podcast, I talked about the worst career advice I ever received. It was: 'Just keep your head down and do good work.' For years, I did exactly that... and my career went nowhere. It wasn't until I learned [key insight from episode] that things finally started to change. What's the worst career advice you've ever gotten?"
3. Format for Readability: Use short sentences and plenty of line breaks. Big walls of text get ignored.
4. Link (You Guessed It) in the Comments: Post your story, and then drop the link to the episode in the first comment for those who want to hear more.

Method 5: Expanding with LinkedIn Articles

For topics where you have deep expertise, transforming an episode into a LinkedIn Article gives you more real estate and SEO power on the platform.

Why It Works:

• Showcases Deep Knowledge: An article format allows you to go into much more detail than a standard post, reinforcing your authority.
• Discoverable via Search: LinkedIn Articles are indexed by both LinkedIn's internal search and Google, giving your content a much longer lifespan.

How to Write and Post an Article:

1. Transcribe and Edit: Use an AI transcription service to create a text version of your episode. Clean it up, edit it for clarity, and format it like a blog post with headings and bullet points.
2. Embed Your Episode: Within the LinkedIn Article, you can embed the Spotify or YouTube player for your episode. This is one of the few places where sharing the direct player link is beneficial.
3. Publish and Share: After publishing the article, LinkedIn will prompt you to share it as a post. Write a simple caption introducing the article and post it to your feed to drive initial traffic.

Final Thoughts

Successfully promoting your podcast on LinkedIn comes down to providing value on the platform first. Instead of just pointing people away with a link, use native content like audiograms, video clips, and carousels to give them a compelling reason to seek out your full episode. Engage with every comment, tag your guests, and showcase your expertise - and you'll build a dedicated professional audience organically.

Staying on top of this multi-format strategy can feel like a lot to juggle. We actually built Postbase to simplify exactly this kind of workflow. For my own podcast, I use our visual calendar to map out the entire month, scheduling my video clips for Mondays, text-based quotes for Wednesdays, and carousels for Fridays. Having one easy place to reliably schedule all my native content across platforms frees up my time to focus on what matters most: having great conversations in the comments section with my listeners.