How to Post a Flyer on LinkedIn

Putting a flyer on LinkedIn isn't as simple as uploading a JPEG and hoping for the best. To get real engagement and avoid having your post ignored, you need to use formats the platform actually favors. This guide will walk you through the absolute best ways to transform your flyer into compelling LinkedIn content, complete with step-by-step instructions for each method.

Why Just Posting a Flyer as a Single Image Fails

Before we get into the "how," it's important to understand why the most common approach usually flops. LinkedIn, like all social platforms, is designed for native content. When you drop a static flyer image into the feed, you're working against the platform's nature for a few reasons:

• It's Not Mobile-Friendly: Over 80% of engagement on LinkedIn comes from mobile devices. The text on your standard 8.5" x 11" flyer design will be tiny and unreadable on a phone screen. If users have to pinch and zoom, you've already lost them.
• The Algorithm Doesn't Like It: LinkedIn’s algorithm tends to suppress images that are overloaded with text. It prefers high-quality photos, people-centric visuals, or native document formats that keep users on the platform longer.
• It’s Inaccessible: Screen readers used by visually impaired professionals cannot parse the text embedded in an image. By using an image-only format, you exclude a portion of your potential audience.
• It Doesn't Drive Conversation: A flat flyer is a one-way announcement. Great social media content is a conversation starter. The flyer format doesn't naturally prompt comments, questions, or discussions - the very things that tell the algorithm your content is valuable.

In short, a direct flyer upload looks lazy and is ineffective. But you can take the core information from your flyer and present it in a way that LinkedIn loves. Here's how.

The Best Ways to Post a Flyer on LinkedIn

Instead of just one method, you have several powerful options. The best choice depends on the kind of information your flyer contains. Is it for an event? An announcement? A product promotion?

Method 1: The Document Post (Carousel) for Ultimate Engagement

This is, by far, the most effective and professional way to "post a flyer" on LinkedIn. The platform allows you to upload a PDF file, which it then converts into a slick, interactive carousel that users can click or swipe through directly in their feed. It’s visually engaging, mobile-friendly, and massively rewarded by the algorithm because it keeps people on your post longer.

How to Create a Document Post:

1. Deconstruct Your Flyer into Slides: Open your flyer design in a tool like Canva, PowerPoint, or Keynote. Now, instead of one busy page, break the information down into multiple, digestible "slides" or pages.
   • Slide 1: The Hook. Start with your main headline and a powerful image.
   • Slides 2-4: The Core Details. Use one main point per slide. For an event, this could be "What You'll Learn," "Meet the Speakers," and "Event Agenda." Use large fonts and plenty of white space.
   • Final Slide: The Call to Action (CTA). Tell people exactly what to do next. "Register Now at [Link]," "DM Us for a Discount Code," or "Follow Us for Updates."
2. Save as a PDF: Export your completed slide deck as a PDF file. Keep the file size reasonable, ideally under 10MB for fast loading.
3. Upload to LinkedIn:
   • Start a new post on your LinkedIn profile or Company Page.
   • Instead of adding an image, find and click the "Add a document" icon (it looks like a small page with a folded corner).
   • Choose your PDF file from your computer.
   • Once uploaded, LinkedIn will ask you to give your document an engaging title. Make this your event title or a catchy headline.
4. Write a Compelling Caption: Your caption is what makes people stop scrolling and decide to start swiping. Don't just repeat what's in the document. Summarize the main value proposition, ask a question to spark engagement, and tell them what awesome information they'll find inside the carousel.
5. Add Hashtags and Post: Finish with 3-5 relevant hashtags to expand your reach. Press post and watch the engagement roll in.

Example: For a "Webinar on SEO Trends," your slider could have slides for the main topic, the three key takeaways, a bio of the speaker, and a final CTA to the registration link.

Method 2: Multi-Image Post for Strong Visual Stories

If you have a striking series of visuals for your announcement, creating a post with multiple images is another fantastic option. When you upload several images, LinkedIn arranges them into an attractive grid. This is a great way to showcase product features, event photos, or different aspects of an announcement without a PDF.

How to Create a Multi-Image Post:

1. Create Your Image Set: As with the document post, break your flyer's information into individual graphics. Aim for 3-5 images for a clean-looking grid. Make sure each image focuses on a single concept with clear, bold text.
2. Upload Your Images: Start a post and click the "Add a photo" icon. Select all the images you want to include (you can upload up to 9).
3. Arrange the Grid (Optional): LinkedIn's desktop version often allows you to drag the images around to re-order them before you post, letting you control which image appears largest or first in the grid.
4. Craft a Narrative in the Caption: Your caption needs to tie the images together into a cohesive story. You could use it to explain what each image represents or to tell a broader story that the images support. For example: "We're launching our new coffee blend! ➡️ Here's a look at the fair-trade beans, our innovative roasting process, and the final packaging." Tag any relevant people or companies.

Method 3: Create a LinkedIn Event

If your flyer is promoting an event - webinar, conference, workshop, or launch party - then the best approach of all is to create an official LinkedIn Event. This gives your event a dedicated landing page on the platform where attendees can register, network, and receive updates.

How to Create a LinkedIn Event:

1. Navigate to the Event Creation Tool: On your homepage feed (left-hand sidebar), you'll see an "Events" section with a "+" icon. Click it to start. Or, from your Company Page, go to "Admin Tools" > "Create an Event."
2. Fill in the Details: This is where you bring your flyer's content to life.
   • Event Name: The main headline of your flyer.
   • Banner Image: This is the perfect place for your flyer's visual identity! Design a banner image (1776 x 444 pixels) that captures the look and feel of your event.
   • Details: Add the date, time, venue/link, and a detailed description pulled from your flyer's body copy.
   • Speakers: You can tag the LinkedIn profiles of your announced speakers, which notifies them and encourages them to share it with their network.
3. Publish and Promote: Once your event page is live, you don't just leave it. Now you can create regular posts (using carousels, images, or even short videos) that all link back to your official Event page. This centralizes all your traffic and creates a professional, organized hub for your audience.

Tips for Maximizing Your Flyer Post's Impact

Regardless of the method you choose, a few best practices will make your post more effective.

• Write a Scroll-Stopping Caption: Your first line is the most important part of your post. Ask a compelling question, state a bold claim, or use an interesting statistic from your flyer to grab attention instantly. Use emojis thoughtfully to add personality and break up long text.
• Tag Relevant People and Companies: Are there speakers, sponsors, partners, or even attendees you'd like to feature? Tagging them (don't spam!) sends a notification and brings more eyeballs to your post. People are far more likely to share content they are mentioned in.
• Engage in the Comments: Especially in the first two hours after posting, being active in the comments section is huge for the algorithm. Respond to every comment, answer questions, and thank people for their input. This activity signals to LinkedIn that your post is generating valuable discussion and deserves to be shown to more people.
• Include a Clear Call to Action (CTA): Don’t make people guess what you want them to do. Explicitly tell them: "Register via the link in the comments" (pro tip: links in comments can sometimes perform better than in the post itself), "Message us for more info," or "What are your thoughts on this? Let us know below!"

Final Thoughts

Ditching the outdated practice of just posting a flyer image is the first step toward getting serious results on LinkedIn. By adapting your message into engaging, platform-native formats like document carousels, multi-image posts, or official Event pages, you're not just making an announcement - you're starting a conversation and providing value in a way your audience and the LinkedIn algorithm will reward.

Planning and creating this kind of visual content, especially across multiple platforms, can quickly get complicated. At Postbase, we built our platform to simplify exactly this kind of workflow. Our visual calendar lets you see your entire content plan at a glance, allowing you to perfectly orchestrate carousels, single-image posts, and videos for LinkedIn, Instagram, and more, all from one place. Try Postbase to streamline your scheduling so you can spend more time creating content that connects rather than juggling tabs and spreadsheets.