How to Post a Blog on LinkedIn

Posting a simple status update on LinkedIn is easy, but using the platform’s built-in article feature is one of the most effective - and underutilized - ways to establish yourself as an authority in your field. Unlike a short post that vanishes in the feed, a LinkedIn article becomes a permanent asset on your profile that deepens your professional brand. This guide won't just walk you through the clicks, it will give you the strategy to write, publish, and promote articles that people actually want to read.

Why LinkedIn Articles are a Game-Changer for Your Brand

In a sea of quick thoughts and shared links, taking the time to write a long-form article on LinkedIn sets you apart immediately. But the benefits go far beyond just looking different. Understanding why it's worth the effort will motivate you to make it a consistent part of your marketing strategy.

• Build a Lasting Expert Profile: Regular posts are fleeting moments in an endless social media feed, quickly buried by the next trend. Articles, however, live permanently on your profile. Anyone visiting your profile can see your body of work, instantly establishing your expertise and giving them a deep dive into your knowledge. It’s like having a professional blog without needing your own website.
• Boost Your SEO (On and Off LinkedIn): LinkedIn articles are indexed by Google. This means someone searching for your area of expertise on a regular search engine might discover your LinkedIn article, driving traffic to your profile from outside the platform. It gives your insights a much longer shelf-life and greater reach.
• Showcase Your Deep Knowledge: A 300-word post is great for a quick tip, but an article gives you the space to unpack a complex topic, tell a compelling story, or share a detailed case study. This is your chance to move beyond surface-level advice and provide the kind of transformative value that builds true trust and credibility with potential clients, employers, or collaborators.
• Notify Your Entire Network: When you publish an article, LinkedIn sends a notification to a significant portion of your connections. This gives your content an incredible initial visibility boost that a standard post doesn't always receive. It's LinkedIn's way of rewarding creators who put more effort into the platform.

How to Publish Your First LinkedIn Article: A Step-by-Step Guide

Ready to move from theory to action? The technical process of posting a blog on LinkedIn is straightforward. Follow these steps to get your first piece published and formatted for maximum impact.

1. Start from Your LinkedIn Homepage

At the top of your news feed, where you'd normally create a post, you'll see a small box with options for "Photo," "Video," and "Event." Directly underneath the text field, look for the "Write article" button. Click it to open the publishing tool.

2. Enter the LinkedIn Article Editor

You’ll now be in a clean, distraction-free writing interface that looks a lot like a simplified version of Medium or WordPress. It's designed to make writing easy. You’ll see spots for your cover image, a headline, and the major body where your content will go. Don't be intimidated by the blank page - let's fill it in.

3. Craft a Compelling Headline

Your headline is the single most important part of your article. It’s what makes someone decide whether to click or keep scrolling. A great headline is specific, promises value, and piques curiosity.

• Use Numbers: "7 Mistakes I Made in My First Year of Business"
• Ask a Question: "Is Your 'Open Door Policy' Actually Hurting Your Team?"
• Be Direct and Value-Oriented: "A Simple Framework for Giving Better Feedback"

Spend time on this. Write out 5-10 different versions and pick the one that feels the most magnetic.

4. Add an Eye-Catching Cover Image

A striking cover image makes your article stand out in the feed. The recommended size is 744 x 400 pixels. Avoid blurry, generic stock photos. Instead, use a high-quality image from a site like Unsplash or Pexels, or better yet, create a simple, branded graphic in Canva. Pro tip: Always add descriptive alt-text to your image. This helps with accessibility and SEO by telling screen readers and search engines what your image is about.

5. Write and Format Your Article Body

This is where you'll share your expertise. As you write, think about the reader's experience. A huge wall of text is overwhelming. Make your article easy to read and scan by using LinkedIn’s built-in formatting tools:

• Headings: Use H2 and H3 headings to break your article into logical sections. This guides readers and helps them find the information they care about most.
• Bold and Italic Text: Emphasize key points or powerful quotes to draw the eye.
• Block Quotes: Use the quote feature to highlight statistics, profound statements, or customer testimonials.
• Bulleted & Numbered Lists: Turn long sentences into clean, easy-to-digest lists (like this one!).
• Multimedia: You can embed images, videos (from YouTube, Vimeo, etc.), slide decks from Slideshare, and links throughout your article to make it more dynamic and engaging.

6. Optimize Your Post When You Publish

After you hit the "Publish" button, you’re not quite done. A new window will pop up, asking you to write a regular LinkedIn post to announce your article. This is a critical, often-overlooked step.

The text you write in this post is what people will see in the feed - it’s your hook. Don't just say, "Check out my new article." Instead:

• Pull out an interesting quote or stat to generate curiosity.
• Summarize the key takeaway and explain who will benefit from reading it.
• Ask a provocative question related to your topic to prompt discussion.
• Add 3-5 relevant hashtags (e.g., #management #leadership #teambuilding) to expand your reach.
• Tag relevant influencers or companies mentioned in your article (use this sparingly and only when it’s truly relevant).

Beyond the Basics: Strategies for Creating High-Impact Articles

Knowing how to publish is the start. Knowing what to publish - and how to make it great - is how you win.

Provide Genuine Value, Don’t Just Sell

The golden rule of content marketing applies here: teach, don't sell. Your article is an opportunity to generously share what you know. Solve a painful problem for your audience, offer a fresh perspective on a common challenge, or break down a complex process into easy steps. The more value you provide, the more trust you build. Save any direct selling for a subtle call-to-action at the very end.

Write for Skimmers, Not Scholars

People are busy. Very few will read a 1,500-word article from start to finish. They’ll skim. Design your articles for these readers by using:

• Short paragraphs (2-4 sentences max).
• Clear, descriptive subheadings.
• Plenty of white space.
• Bolded keywords to guide the eye.

Make it easy for someone to grasp the main points of your article in 30 seconds. If they get value from skimming, they're more likely to dive in deeper or come back to it later.

Repurpose Your Existing Content

Staring at a blank page is the hardest part. You don't always have to create something from scratch! Look at the content you've already created. Can you transcribe and edit a popular YouTube video? Can you expand on a short LinkedIn post that got tons of engagement? Can you take a chapter from your new eBook and adapt it as a standalone piece? Repurposing saves time and helps you get more mileage out of your best ideas.

Include a Strong Call-to-Action (CTA)

Guide your reader on what to do next. A CTA doesn’t have to be a hard sell. It's about directing their energy. End your article with a question to start a conversation in the comments. Or maybe ask them to follow your LinkedIn newsletter. If you have a freebie like a checklist or ebook, you can link to that. A clear next step increases engagement and deepens the relationship.

Your Article is Live! Now What? How to Promote It Effectively

Hitting "publish" isn't the finish line, it's the starting gun. Here’s how you give your article the momentum it deserves.

Engage with Every Comment

In the first few hours after publishing, stay close to your post. When comments come in, respond thoughtfully and quickly. This sends a positive signal to the LinkedIn algorithm, showing that your content is igniting a conversation, which will in turn encourage it to show your article to more people. Ask follow-up questions to keep the discussion going.

Share It Multiple Times and in Multiple Ways

Don't assume everyone saw it the first time. You can re-promote your article without being repetitive. A week after posting, create a new separate post sharing a different quote or takeaway from the article with the link. You can even turn key bullet points into a simple Canva graphic and share it as an image post, again, linking back to your main article.

Feature the Article on Your LinkedIn Profile

Don't let your best work get buried. Add the article to your profile's "Featured" section. This keeps it at the top of your profile for anyone who stops by, continuing to generate traffic and views long after its publication.

Final Thoughts

Posting articles on LinkedIn is more than just sharing your thoughts. It's a strategic way to build credibility, share your knowledge, and stand out in a crowded professional landscape. Consistently putting out valuable content is a firm step toward affirming yourself as a go-to expert in your field.

Of course, keeping all this content planned and on schedule can be a major challenge, especially when you are trying to manage long-form content alongside other posts across multiple platforms. A social media tool can make the entire process more streamlined. To see how a central visual calendar can untangle your content plan and make scheduling posts like these a central, stress-free part of your workflow, discover the difference at Postbase.