How to Open a Company LinkedIn Account

A LinkedIn Company Page is your brand's digital storefront on the world's most trusted professional network, and getting it set up is easier than you think. This guide will take you step-by-step through the process of creating your page, optimizing it for maximum visibility, and laying the groundwork for a content strategy that attracts followers, showcases your expertise, and builds your brand.

Before You Start: What You'll Need

Before you can create a Company Page, LinkedIn has a few prerequisites to verify that you're a legitimate representative of the business. Rushing this step is a common source of frustration, so let's get it out of the way first. You'll need:

• A Personal LinkedIn Profile: You can't create a page without one. Your personal profile must be at least seven days old.
• Sufficient Profile Strength: Your profile needs to be at "Intermediate" or "All-Star" strength. This just means it should be reasonably filled out with your experience, a profile photo, and other key details.
• A Network of Connections: You need to have at least a handful of connections on your personal profile. LinkedIn doesn't specify an exact number, but a brand-new profile with zero connections is a red flag.
• Current Employee Status: You must be listed as a current employee of the company in the "Experience" section of your personal profile.
• A Company Email Address: You must have a company-specific email address (e.g., you@yourcompany.com) added and confirmed on your LinkedIn account. A generic email like @gmail.com won't work.

Checking these boxes first will prevent you from hitting a roadblock during the setup process. Once you're ready, the actual creation process only takes a few minutes.

Creating Your LinkedIn Company Page: A Step-by-Step Walkthrough

With the administrative hurdles cleared, it's time to build your page. Follow these simple steps.

Step 1: Find the "Create a Company Page" Option

Log in to your personal LinkedIn profile. In the top right corner of the navigation bar, click the "For Business" icon (it looks like a grid of nine dots). In the dropdown menu that appears, scroll to the bottom and select "+ Create a Company Page".

Step 2: Select Your Page Type

LinkedIn will present you with a few options for the kind of page you want to create:

• Company: This is the one you want for most businesses, from small startups to large enterprises. It covers product and service-based companies. Choose this one.
• Showcase Page: These are sub-pages that live under a main Company Page. They're useful for large corporations that want to dedicate a separate page to a specific brand, business unit, or initiative. You need an existing Company Page to create one.
• Educational Institution: This is specifically for schools, colleges, and universities.

For our purposes, click on "Company".

Step 3: Enter Your Page Identity & Company Details

Next, you'll land on a form where you fill in the foundational information for your page. Be thoughtful here, especially with your Page Name and Public URL, as these are how people will find you.

• Name: Your official company name. Keep it clean and simple, without any extra taglines or keywords.
• Public URL: LinkedIn automatically generates a URL (e.g., linkedin.com/company/your-company-name). You can customize it, but it needs to be unique. A clean, branded URL is great for sharing in email signatures or on business cards.
• Website: Add the URL for your company's main website.
• Industry: Choose the industry that best represents your business from the dropdown menu. This helps with visibility and classification.
• Company Size: Select the right employee count range.
• Company Type: Choose from options like Public Company, Self-Employed, Non-Profit, Partnership, etc.

Step 4: Add Your Logo, Tagline, and Create the Page

This is the final step in the initial creation process. Here you’ll add your first pieces of visual branding and your value proposition.

• Logo: Upload a high-quality version of your company logo. The recommended size is 300 x 300 pixels. This logo will appear everywhere - on your page, in your followers' feeds, and next to your name in comments. Make sure it's clear and recognizable.
• Tagline: This is a short, 120-character description that appears right below your company name. Think of it as your elevator pitch. It should clearly state what your company does and for whom. Use keywords that your ideal customers might search for. For instance, instead of "Innovative Solutions," try "Social Media Management for Modern Marketing Teams."

Once you’ve filled everything out, check the verification box to confirm you are an authorized representative, and click the "Create page" button. Congratulations, your page is officially live! But don’t stop now - a blank page isn't ready for visitors. The next steps are what turn it into a valuable asset.

Your Page Exists, Now Make it Great: Essential First Steps

An empty LinkedIn page doesn't inspire confidence. LinkedIn's own data shows that pages with complete profiles get up to 30% more weekly views. Take 15-20 minutes to flesh out the following sections right away.

Craft a Compelling "About Us" Section

Your "About" section is your chance to tell your story and optimize for search. You have 2,000 characters to play with, so use them well. A great "About Us" description includes:

• WHAT you do: A clear, jargon-free description of your product or service.
• WHO you do it for: Clearly identify your target audience.
• WHY you do it: What is your company's mission or vision? What pain points do you solve?
• Keywords: Naturally weave in 3-5 keywords that your ideal customers would use to find a solution like yours. What would they type into Google or LinkedIn's search bar?

Nail Your Visual Branding: Logo and Cover Photo

Visuals create an immediate impression. You've already uploaded your logo, now it’s time to add a cover photo. The ideal dimension for a LinkedIn cover photo is 1128 x 191 pixels.

Your cover banner isn't just for decoration - it's prime real estate. Use it to:

• Showcase your product in action.
• Feature a photo of your team.
• Display your brand tagline or a key value proposition.
• Announce a current campaign or upcoming event.

Keep the design clean, on-brand, and visually engaging. This is what people will see first when they land on your page.

Set Up Your Custom Call-to-Action (CTA) Button

Under your company name and tagline, LinkedIn lets you add a custom CTA button. This button is a key tool for driving traffic from your page to your website. You can choose from several options:

• Visit website
• Contact us
• Learn more
• Register
• Sign up

Pick the one that best aligns with your business goals. For most, "Visit website" is a great default, but "Register" could be perfect if you're promoting a webinar, or "Sign up" if you're focused on newsletter growth.

Beyond the Setup: Gaining Your First Followers and Building Momentum

With an optimized, professional-looking page, you’re ready to start building your audience. Here’s what to do next to get the ball rolling.

Create and Publish Your First Post

Don’t invite anyone to an empty room. Before you start sharing your page, publish your first post. This introduces your brand and sets the tone for the content to come. A few great ideas for your first post include:

• A simple welcome: "We're officially on LinkedIn! Follow us for insights on [your industry], company news, and a look behind the scenes..."
• Your mission statement: Share a post about why your company exists and the problems you're passionate about solving.
• Introduce the team: A picture of your team with a short introduction can add a powerful human element.

Pin Your Most Important Post

After you’ve published your first post (or a few), you can "pin" one to the top of your feed. This is the first update visitors will see. Pin a post that you want everyone to see - it could be a major company announcement, an explainer video about your product, or a link to your cornerstone piece of content. This post serves as a secondary tagline and a strategic welcome mat.

Invite Your Connections to Follow

LinkedIn gives page administrators a monthly bank of "invitation credits" to personally invite their connections to follow the company page. In your admin view, there will be an option to "Invite connections." This is the single most effective way to gain your first 100 followers.

Be strategic. Don’t just spam your entire network. Start by inviting colleagues, current and past clients, industry partners, and anyone you know who has a genuine interest in your company. A personalized invitation can go a long way.

Encourage Employee Advocacy

Your employees are your most powerful marketing asset on LinkedIn. Start by guiding your team to:

1. Add the company to their experience section: They should search for and link to the official company page you just created. This adds your logo to their profile and makes them discoverable as an employee.
2. Follow the company page: An obvious but important first step.
3. Engage with content: A like, comment, or share from an employee can amplify your post's reach to reach hundreds or thousands of people in their networks. Encourage them to share company posts with their own insights.

Activating your team turns your content's reach from a whisper into a shout, laying the foundation for an organic growth engine driven by people your audience already knows and trusts.

Final Thoughts

Creating a LinkedIn Company Page is the essential first step toward building your brand's professional presence online. The real journey, however, lies in how you use it. By optimizing all the sections of your page, consistently sharing valuable content, and empowering your team to participate, you turn your page from a simple profile into a dynamic hub for community, lead generation, and brand building.

Once your page is set up, the real work of consistently creating and publishing content begins. We found that managing our own LinkedIn programming alongside our video-heavy platforms like Instagram and TikTok was chaotic without a single source of truth. We built Postbase with a visual calendar that lets us plan, schedule, and see all our social content across every network in one simple view. It's a huge time-saver and makes keeping our messaging consistent an actual reality, not just a goal.