How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Tired of your Instagram feed feeling a little too uniform? Mixing different photo sizes is an excellent way to create a more dynamic, engaging, and visually interesting profile, but it comes with one major catch: the dreaded profile grid crop. This guide will walk you through exactly how to mix portrait, landscape, and square photos while keeping your main profile grid looking intentional and beautiful.
Before jumping into solutions, you need to understand the root of the problem. Instagram is essentially two different visual experiences mashed into one:
This auto-crop is where things go wrong. That beautifully composed 4:5 portrait shot gets its top and bottom chopped off, potentially cutting off someone's head or a key part of your product. That sweeping landscape photo gets its sides sliced away. The result is a profile grid that often looks messy, unintentional, and full of awkward crops.
The secret isn't to stop posting non-square images. It's to post them strategically. But first, a quick refresher on the sizes you're working with.
Think of an aspect ratio as the proportional relationship between an image's width and its height. For the best quality, aim to upload images that are 1080px on the short side.
Now, let's get into the practical strategies to make all three work together in harmony.
This is the most straightforward method. It involves shooting and editing your vertical and horizontal photos with that inevitable 1:1 grid crop firmly in mind. You get the benefit of an attention-grabbing portrait photo in the feed and a well-composed square on your profile grid.
Imagine a perfect 1:1 square placed directly over the center of your 4:5 portrait or 1.91:1 landscape canvas. That central square is what everyone will see on your grid. Your job is to make sure the main subject - a person's face, a product, the action in a photo - is positioned entirely within that imaginary square.
When you're editing a portrait photo, the tendency is to crop it tightly. To make it grid-friendly, you need to do the opposite and give your subject some breathing room.
Landscape photos get their left and right sides cropped on the grid. The same principle applies: keep the most important stuff in the middle.
The payoff for this strategy? Your feed remains dynamic and visually engaging with varying photo sizes, while your profile grid looks clean, professional, and thoughtfully composed.
If central composition feels too restrictive for your style, the carousel post is your best friend. This technique gives you complete control over what appears on your grid while allowing you to show off your full vertical or horizontal shots to a curious audience.
The very first slide of an Instagram carousel determines the aspect ratio for the entire post. It's also the only slide that appears on your profile grid. You can use this to your advantage by making the first slide a perfectly composed 1:1 square, and then putting your full-size portrait or landscape photo as the second slide.
The payoff for this strategy? You get a pristine, perfectly square grid where nothing is unintentionally cropped. At the same time, users who engage with your post in the feed can swipe to see the image in its original, full-size glory. It's the best of both worlds.
This is an older but still very effective aesthetic choice, particularly if you want to maintain the exact composition of a non-square photo on your grid. The idea is to turn every photo into a 1:1 square before you upload it by adding borders.
Using a simple editing app, you place your portrait or landscape photo onto a new 1:1 square canvas. The empty space is typically filled with white, black, or a brand color, creating a border around your original image.
Many popular photo editing apps make this incredibly simple. Apps like Canva, Snapseed, InShot, or VSCO have features designed for this.
You can mix and match border strategies:
The payoff for this strategy? You have absolute control. Your grid shows every photo exactly as is, and it gives your entire profile a clean, minimalist, or gallery-like feel. It consistently works but requires an extra editing step for every post.
For those who love a highly structured and pre-planned feed, leveraging patterns can make mismatched crops look deliberate and artful.
Instead of hoping for the best, you plan a sequence of posts where different sizes create a pleasing rhythm on your grid. The repetition of the pattern makes it clear that the alternating sizes are a stylistic choice, not a mistake.
The payoff for this strategy? You create a highly curated, brand-conscious profile that immediately signals professionalism and a strong creative eye. It does, however, require diligence and planning your content well in advance.
Mixing photo sizes on Instagram isn't about ignoring the grid, it's about making deliberate choices. By understanding how the 1:1 crop works and using strategies like center-focused composition, carousels, or intentional patterns, you can build a feed that's both dynamic as users scroll and beautifully composed on your main profile page.
All of these strategies are made simpler with a strong habit of visual planning. Before I post anything, I like to get a bird's-eye view of my content schedule to see how different sizes and formats will interact. I use Postbase to see my entire content strategy on a clean visual calendar. Laying everything out lets me spot any potentially awkward grid crops ahead of time and gives me the chance to drag and drop posts to create a more balanced and impactful feed before a single photo goes live.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
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