How to Make Someone an Admin on Instagram

Trying to give someone admin access to your Instagram account can feel surprisingly confusing, especially because there's no simple Make Admin button in the settings. If you're growing a brand, business, or community, you'll eventually need help managing content and engaging with your audience. This guide walks you through the official, secure method using Meta's tools, explains the alternatives, and covers best practices for safely sharing access to your account.

First Things First: Instagram Doesn't Have a Standalone "Admin" Role

Unlike Facebook Pages, where you can easily assign roles like Admin, Editor, or Moderator, Instagram's access controls work differently. The concept of an "admin" isn't a built-in feature for standard Instagram profiles. Instead, delegating tasks and granting permissions is officially managed through a connected Facebook Page and the Meta Business Suite.

This is actually a good thing. It adds a powerful layer of security, allowing you to give people specific permissions to manage content, messages, or ads without ever sharing your Instagram password. So, if you've been searching for a hidden admin setting in the app, you can stop looking - the real solution lies in connecting your Instagram account to the broader Meta ecosystem.

The Official Method: Granting Access Through Meta Business Suite

For any professional running a Business or Creator account on Instagram, this is the safest and most effective way to add team members, virtual assistants, or social media managers. It gives you granular control over what they can and can't do.

Here's how to set it up, step by step.

Step 1: Make Sure You Have an Instagram Professional Account

This entire process only works if your Instagram account is set to either a Business or Creator profile. If you're still using a Personal account, you'll need to switch.

• Go to your Instagram profile and tap the three horizontal lines in the top-right corner.
• Tap Settings and privacy.
• Scroll down and tap Account type and tools.
• Select Switch to professional account and follow the on-screen prompts. You'll choose a category for your business or profile and then select either "Business" or "Creator." For most brands and organizations, "Business" is the right choice.

Step 2: Connect Your Instagram Account to a Facebook Page

Your Instagram admin permissions piggyback on the roles assigned to a corresponding Facebook Page. If you don't have one connected already, it's a quick fix.

• Go back to your Instagram profile.
• Tap Edit profile.
• Under "Public business information," tap Page.
• You can either Connect an existing page or Create a new Facebook Page.
• Follow the steps to log in to your Facebook profile and select the correct Page to link.

Step 3: Add People and Assign Permissions in Meta Business Suite

Now for the main event. All access management happens within Meta Business Suite, the central hub for managing your professional Facebook and Instagram presence.

1. Log into Meta Business Suite using the Facebook account that manages your Page.
2. In the left-hand navigation menu, click All tools, then find and click Settings near the bottom.
3. In the Settings menu, click on People.
4. Click the blue Add people button in the top-right corner.
5. Enter the new person's business email address. It's important to use the email they use for their own Facebook account. Click Next.

Choosing the Right Level of Access

You'll be presented with a critical choice: what level of access to grant? You can assign task-based access or full control.

• Access with task-based permissions: This is the recommended option for most team members, agencies, or freelancers. It lets you assign permission for specific tasks while protecting your high-level business settings.
• Full control (Admin Access): This is the highest level of access. Only grant this to trusted business partners or co-owners. An admin can manage all settings, add or remove other people (including you), and delete the business account. Be very careful when assigning this role.

After selecting, you'll see a list of available tasks you can assign. For managing your Instagram account, these are the most relevant ones to toggle on:

• Assets: First, you must select the assets you want to give them access to. Be sure to check the box next to your Facebook Page and your connected Instagram Account.
• Content: Allows them to create, manage, or delete posts, Stories, and Reels on your Instagram account. You can further specify if they can publish content or only create drafts.
• Messages: Grants access to reply to comments and Direct Messages through the Business Suite Inbox.
• Community Activity: Allows them to remove unwanted comments or ban users causing trouble.
• Ads: Lets them create, manage, and view performance for ad campaigns connected to your Instagram account.
• Insights: Gives them permission to view analytics and performance data for your content and account growth.

Once you've selected the permissions, click Next. A final review screen will appear. Confirm the invitation, and the person will receive an email to accept their new role.

Alternative Methods (And Why to Be Cautious)

While the Meta Business Suite method is the official and most secure, other approaches exist. Here's a look at them and the significant risks they carry.

The Password Sharing Method (Not Recommended)

The simplest - and riskiest - way to give someone "admin" access is to just hand over your Instagram username and password. People often do this for expediency, especially when working with a close friend or family member.

The Dangers:

• Security Leaks: Sharing passwords is inherently insecure. If that person's own security is compromised, your account is at risk.
• Lockouts: Instagram's security algorithms can flag simultaneous logins from different locations as suspicious activity. This can lead to your account being temporarily locked or even permanently disabled. You might get stuck in an endless loop of identity verification challenges.
• Loss of Control: The person with your password has full, unrestricted access. They can change the password, update the email address, and lock you out of your own account entirely. There's no accountability or way to limit what they can do.

If you absolutely must do this, use a strong, unique password and only share it with someone you trust completely. However, for any professional context, this method should be avoided.

Using a Third-Party Social Media Management Tool

This is the standard workflow for social media managers, marketing teams, and agencies. Instead of giving someone direct access to Instagram, you invite them to a third-party platform that is securely connected to your account.

How It Works:

1. You sign up for a social media management platform and connect your Instagram account using its official API integration. This is safe and authorized by Meta.
2. You then invite team members to join your workspace within the tool.
3. You can assign them roles and permissions inside the tool itself, such as 'Publisher,' 'Comment Moderator,' or 'Analyst.'

The Benefits:

• Never Share Your Password: Team members log into the third-party tool, not Instagram.
• Granular Control &, Workflows: You can create approval workflows where one team member drafts posts and another has to approve them before they go live.
• One Central Hub: It consolidates everything - scheduling, comment and DM management, and analytics - all in one place, which is much more efficient for a team than trying to coordinate inside the Instagram app or even Meta Business Suite.
• Accountability: Most tools log actions, so you can see who published which post or responded to a specific comment.

What Permissions Your New Admin Will Need

Once you've given someone access, what can they actually do? Here's a quick cheat sheet matching common tasks to the permissions needed in Meta Business Suite:

Task Permission to Assign Post photos, Reels, and Stories Content Reply to DMs Messages Answer and hide comments Messages &, Community Activity Create and run ads Ads Analyze post and follower performance Insights Manage everything, including other users Full control (Admin Access)

Final Thoughts

Handing over the keys to your Instagram account is a big step, but it doesn't have to be a security risk. By using Meta Business Suite to manage access, you can securely add team members and assign specific roles, all without sharing your password. This official method keeps your account safe while allowing you to effectively delegate the work required to grow your brand.

Once your team is in place, the challenge shifts to coordinating everyone's efforts seamlessly. That's why we built Postbase. We designed our platform to make team management simple by providing a visual content calendar to plan your strategy, multi-platform scheduling for consistent posts, and a unified inbox for all your comments and DMs. This helps your new admins and managers stay organized and efficient, all from one clean dashboard.