Instagram Tips & Strategies

How to Make Music Longer on an Instagram Story

By Spencer Lanoue
October 31, 2025

Ever find the perfect part of a song for your Instagram Story, only to discover the 15-second timer cuts it off right before the best part? It's a common frustration, but you're not stuck with short audio clips. This guide will walk you through several effective methods to make music longer on your Instagram Story, giving you the creative control to match your audio to your visuals perfectly.

First, Why Is Instagram Story Music Limited to 15 Seconds?

Before we jump into the solutions, it helps to understand the limitation. Originally, all Instagram Story slides - both photo and video - were capped at 15 seconds. The music sticker was designed to align with this, providing a 15-second snippet to accompany a single slide. While Instagram has since increased the maximum length for a single video clip to 60 seconds, the music sticker's default behavior with static photos still reflects that original 15-second limit.

Copyright and licensing agreements also play a significant role. The agreements Meta (Instagram's parent company) has with music labels are complex, and limiting the duration of commercial music clips likely helps them navigate these legal requirements. But don't worry, there are several ways to work within Instagram's rules to get the effect you want.

Method 1: Post Multiple Stories for a Continuous Song

This is the classic, go-to technique for extending a song across multiple photos or a mix of photos and videos. It involves creating a sequence of Stories that flow together seamlessly, with each new slide picking up the song where the last one left off. When viewed in succession, it feels like one continuous soundtrack playing over your content.

Step-by-Step Guide:

  • Create Your First Story: Start by uploading your first photo or video. Tap the sticker icon (the smiling square face) at the top of the screen and select the Music sticker.
  • Select Your Song and Clip: Search for the song you want to use. Once you select it, a timeline editor will appear at the bottom. By default, it grabs a 15-second clip from the song's chorus. Drag the slider all the way to the left so it starts at the 0:00 mark. Place the sticker wherever you like (or slide it off-screen to hide it) and post your story.
  • Create Your Second Story: Now, create your next Story slide with your second photo or video. Add the same song using the music sticker again.
  • Adjust the Song's Starting Point: Here's the key step. In the music timeline editor, drag the slider to where the first clip ended. Pinpoint the 0:15 second mark. The music will now start playing from that point. Post your second story.
  • Repeat as Needed: You can continue this process for a third Story (starting the music at 0:30), a fourth (at 0:45), and so on. This allows you to play a significant portion of a song, creating a cohesive narrative across your updates.

Tips for a Seamless Transition:

To make the experience smooth for your viewers, try to maintain some visual consistency. If you're telling a story about a trip, for example, use photos from the same location in sequence. This rhythm, combined with the continuous music, creates a much more engaging and professional-feeling Story.

Method 2: Use a 60-Second Video Clip

This is by far the simplest and most integrated way to have a single, uninterrupted piece of long-form music on your Story. A few years ago, Instagram expanded the single video clip limit for Stories from 15 seconds to 60 seconds. When you upload a longer video, the music sticker automatically adjusts to match its duration.

How It Works:

This method ditches the need for multiple slides and relies on a longer native video format. Instead of your Story being automatically chopped into 15-second segments, one continuous 60-second video will be posted as a single slide.

Step-by-Step Guide:

  • Record or Find Your Video: The first step is to have a video that's longer than 15 seconds. You can either record one directly through the Story camera by holding down the record button, or you can upload one from your phone's camera roll that is up to 60 seconds long.
  • Upload to Your Story: Open the "Create Story" interface and select your video. You'll notice it shows as one continuous clip in the editor.
  • Add the Music Sticker: Tap the sticker icon and add your chosen song. Now, something different happens. On the left side of the music timeline, you will see a button that says "15". Tap on it. You can now select a duration up to 60 seconds to match your video length.
  • Select Your Audio Segment: Once you've set the duration, use the timeline slider to pick the exact portion of the song you want to feature. Since you have a larger 60-second window, you can capture full verses, the entire chorus, or a killer intro instrumental. Post your story, and the music will play for the entire length of your video.

This is the ideal solution if your goal is to share a single, polished moment without breaks, like a clip from an event, a short workout sequence, or a quick tutorial, all backed by a longer, more impactful soundtrack.

Method 3: "Bake In" Audio with an External Editing App

For ultimate creative freedom that bypasses all of Instagram's limitations, you can add music to your video before uploading it. By using a third-party video editing app on your phone, you can "bake" the audio directly into the video file. When you upload the finished video to your Story, the music is already part of it, so it will play for the entire length without using the music sticker at all.

Why Choose This Method?

This approach gives you complete control over your audio. You can use any song file you own, layer multiple audio tracks, add sound effects, or precisely time visual cuts to the music's beat. It's the method most professional content creators and brands use to ensure their content looks and sounds exactly as intended.

Popular Video Editing Apps:

  • CapCut: Immensely popular and free, with a huge library of effects and easy audio tools.
  • InShot: A simple yet powerful editor that's great for beginners and for quick social edits.
  • Splice: A more robust mobile editor with multitrack audio capabilities.
  • Adobe Premiere Rush: A mobile-friendly version of the industry-standard software, perfect for creating professional-grade video on the go.

Step-by-Step Guide (General):

  1. Start a New Project: Open your video editor of choice and import the video clips or photos you want to use for your Story.
  2. Add Your Music: Locate the audio or music import function. You can add music from your phone's audio library or from the app's built-in sound library (which often includes royalty-free tracks).
  3. Edit Video and Audio: Drag your video clips and the audio track onto the timeline. Here you can trim the video to your desired length (e.g., 30, 45, or 60 seconds) and cut the music to match it perfectly. Align visual cuts with key moments in the song for a more dynamic feel.
  4. Export to Camera Roll: Once you're happy with your edit, make sure to export the video in a vertical format (9:16 aspect ratio is standard for Stories). Choose the highest quality setting, typically 1080p at 30fps.
  5. Upload to Your Instagram Story: Now, go to Instagram and upload the saved video to your Story. The song will play exactly as you edited it because it's part of the video file itself. No music sticker needed.

A Quick Note on Copyright:

When using this method, remember that you are responsible for the music you add. If you use a popular, copyrighted song that you don't have the rights to, Instagram's automated system may detect it and mute your Story or take it down. To avoid issues, use music from royalty-free libraries like Epidemic Sound or Artlist, or stick to sounds available within your chosen editing app's library.

Bonus Tip: How to Make Lyrics Display for the Full 60 Seconds

Love using the animated lyrics feature on the music sticker? The length of the lyrics is directly tied to the length of the Story slide. If you want the lyrics to play for longer than 15 seconds, you just need to follow Method 2. Here's how:

  • Upload a video clip that is up to 60 seconds long.
  • Add the music sticker and select a song that has the lyrics feature available (indicated by a small "LYRICS" tag in the music library).
  • Adjust the song duration to match your video length (e.g., 60 seconds).
  • Choose one of the animated lyric formats.

And that's it! The lyrics will now animate and stay on screen for the full duration of your video clip, creating a much more compelling and engaging Story for your viewers.

Final Thoughts

While the 15-second default can feel restrictive, making music longer on your Instagram Story is all about choosing the right technique for your goal. Whether you're stringing Stories together for a continuous soundtrack, using a longer 60-second video clip, or pre-editing your content for full creative control, you now have the tools to make your audio last.

As creating multi-part Stories and more polished short-form videos becomes the norm, planning your content ahead of time is a huge advantage. That's why we built Postbase from the ground up for the way social media actually works today - focused on Reels, TikToks, and Stories. Our visual calendar lets you plan and schedule your video content seamlessly across all platforms, helping organize complex Story sequences and campaign rollouts without the chaos. You can see your entire content strategy at a glance, ensuring your visuals and an extended soundtrack tell a cohesive story.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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