TikTok Tips & Strategies

How to Make Money on TikTok Reposting Videos

By Spencer Lanoue
October 31, 2025

Thinking you need to be a dancing genius or a comedy superstar to make money on TikTok is a common misconception. You can actually build a profitable presence by curating and reposting content that others have already created. This article will show you the right way to create a themed account, source videos ethically, and turn your curation skills into a legitimate income stream.

Choose Your Arena: Finding a Profitable Niche

The foundation of any successful reposting account is a solid niche. Don't try to be everything to everyone, instead, become the go-to source for one specific topic. This is called a "theme page." When users know exactly what to expect from you, they're more likely to follow and engage.

Think about broad categories and then drill down. Instead of "cars," you could focus on "classic muscle cars" or "JDM tuner cars." Instead of "animals," curation for "funny dog videos" or "exotic pets" is more specific. The goal is to build a community around a shared interest.

When selecting your niche, consider these profitable areas:

  • Luxury & Motivation: Fast cars, beautiful homes, inspirational quotes, celebrating success. This niche appeals to aspirational goals and has high-ticket affiliate potential.
  • Finance & Entrepreneurship: Business tips, stock market clips, side hustle ideas. The audience here is actively looking for ways to make or save money, making them prime for financial products or courses.
  • Fitness & Health: Workout clips, healthy recipes, transformation stories. This space is evergreen with endless opportunities to promote supplements, workout gear, or fitness plans.
  • Pets: Funny cats, a specific dog breed, heartwarming animal rescue stories. Pet products are a massive online market.
  • Niche Hobbies: Think woodworking, gaming fails, satisfying cleaning videos, or oddly specific memes. These build very loyal and engaged communities.

Once you’ve chosen your niche, your entire profile - username, bio, and profile picture - should reflect it. Someone should be able to look at your page and understand what it's about in under three seconds.

The Art of Curation: Finding and Reposting Videos Ethically

This is the most important part to get right. Simply downloading someone else's video and re-uploading it as your own is content theft. It will get your account taken down and it damages the entire creator economy. You have to add value and operate ethically.

1. Always, Always Give Credit

Crediting the original creator isn’t optional - it’s the bare minimum. A proper credit isn't hiding their name at the bottom of a caption full of hashtags. Make it clear and visible.

The Golden Standard for Crediting:

  • In the Caption: Start your caption with a video credit. For example: "🎥 via @original_creator" or "Credit: @original_creator." Tag their actual account so people can click through.
  • On the Video Itself: Add a small, non-intrusive text overlay with their handle at the beginning or end of the video. It shows respect and transparency.

2. Get Explicit Permission

The safest way to repost is to ask first. Reach out to smaller creators in your niche who are producing excellent content but don't yet have a huge following. They are often happy to get the extra exposure your larger page can provide.

Keep your message short and direct. Try something like this:

"Hey [Creator's Name]! I love your video about [topic]. It’s amazing! Would you be okay with me reposting it on my theme page, [@yourpagename]? I would give you full credit in the caption and on-screen. We focus on [your niche] and I think my audience would love your work."

Keep track of who gives you permission in a simple spreadsheet. This creates a library of creators you've built good relationships with.

3. Use TikTok’s Built-in Features

TikTok gives you tools specifically designed for using other people's content: Stitch and Duet. The algorithm often favors videos using these features because they foster direct engagement on the platform.

  • Stitch: This allows you to add the first few seconds of someone else’s video to the beginning of your own. This is perfect for adding commentary, giving a reaction, or providing a different point of view. A finance page could stitch a video of a lavish purchase and then add their own clip explaining "here's how you can actually afford that."
  • Duet: This places your video side-by-side with the original. It’s perfect for reaction videos, fact-checking, or creating a humorous dialogue with the original clip.

Using Stitch and Duet inherently includes credit to the original creator and falls squarely within TikTok's terms of service.

Optimizing Reposts for a Viral Payday

Simply finding a good video isn't enough. You have to package it for success on the For You Page. Minor tweaks in editing and presentation can be the difference between a video getting 1,000 views and one million.

Add a Fresh Hook

Often, the first one or two seconds of a video don't fully grab the viewer's attention. Add your own on-screen text as a "hook." For example, if you're reposting a workout video, your hook could be, “This is the only back exercise you’ll ever need,” or “I wish I knew this in my 20s.” This creates curiosity and tells the viewer why they should stick around.

Leverage Trending Audio

A video can get a completely new life with a different sound. Look for audio that is trending on the platform and apply it to a relevant clip. Even if the topic of the video doesn't match the song's lyrics, the trending audio itself can help push your video into more feeds. Tap on the spinning record icon in the bottom right corner of any video to see what’s popular.

Perfect Your Captions and Hashtags

Your caption should do one of two things: provide context or ask a question. Questions spark conversation and boost engagement. For an aspirational travel post, a simple "Where would you go?" in the caption can skyrocket your comment count.

Your hashtag strategy should be a three-part mix:

  1. Broad Hashtags (1-2): These are highly popular tags with billions of views, like #fyp, #fitness, or #money.
  2. Niche Hashtags (3-4): These are more specific to your community, like #classiccarrestoration, #ketorecipes, or #solopreneurlife.
  3. Video-Specific Hashtags (2-3): These describe exactly what's happening in the clip, like #fordmustang or #bodyweightworkout.

The Monetization Playbook: How to Actually Make Money

Once you consistently get views, it's time to convert that attention into income. Here are the most effective strategies for reposting accounts.

1. Affiliate Marketing

This is the most common and effective monetization path for theme pages. You promote a product or service and earn a commission for every sale made through your unique affiliate link. You don't have to worry about inventory, shipping, or customer service.

How to get started:

  • Find Programs: Amazon Associates is a popular starting point. If you run a "cool tech gadgets" page, you can link to the products you feature. Other programs like ClickBank or brand-specific partnerships offer higher commissions.
  • The Link in Bio: TikTok only gives you one clickable link in your bio. Use a service like Linktree or Beacons to create a landing page where you can host multiple affiliate links. Then, in your video's caption, you can say "Link in bio for this product!" Your videos become ads for the links in your bio.

2. Selling Your Own Products (Digital or Physical)

As your page grows, you go from curator to brand. The next logical step is to sell your own products.

  • Digital Products: These are amazing because they have zero-cost inventory. A fitness page could sell a workout plan PDF. A finance page could sell a budgeting spreadsheet.
  • Dropshipping / Print-on-Demand: If you run a dog-themed page, you can set up a dropshipping store selling dog toys or print-on-demand shirts with funny dog-related slogans. A third-party company handles all the printing and shipping for you.

3. The TikTok Creativity Program

TikTok’s built-in monetization program pays creators directly for views. However, there are requirements: you need at least 10,000 followers and 100,000 views in the last 30 days. Most importantly, the program heavily favors original content. Videos must be over one minute long to qualify.

Pure reposts are unlikely to be eligible. However, if you're using formats like Stitch or Duet where you're adding significant commentary or transformative value, your videos may qualify. Treat this as a potential bonus rather than your main monetization strategy.

Final Thoughts

Building a profitable TikTok page by reposting videos is a very real possibility. It all comes down to picking a strong niche, being disciplined about ethical curation and crediting, adding your own value through editing, and pairing your content with the right monetization strategy like affiliate marketing. It's a system that rewards consistency and a deep understanding of what your audience wants.

Managing the constant demand for fresh content and a consistent posting schedule is often the hardest part of building the system. We built Postbase because we understand that juggling multiple platforms and accounts can quickly become chaotic. Our visual calendar allows you to plan out your entire week or month of TikToks in one go and schedule everything in advance, ensuring your page stays active and growing even when you’re not online.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

Other posts you might like

How to Add Social Media Icons to an Email Signature

Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

Read more

How to Add an Etsy Link to Pinterest

Learn how to add your Etsy link to Pinterest and drive traffic to your shop. Discover strategies to create converting pins and turn browsers into customers.

Read more

How to Grant Access to Facebook Business Manager

Grant access to your Facebook Business Manager securely. Follow our step-by-step guide to add users and assign permissions without sharing your password.

Read more

How to Record Audio for Instagram Reels

Record clear audio for Instagram Reels with this guide. Learn actionable steps to create professional-sounding audio, using just your phone or upgraded gear.

Read more

How to Add Translation in an Instagram Post

Add translations to Instagram posts and connect globally. Learn manual techniques and discover Instagram's automatic translation features in this guide.

Read more

How to Optimize Facebook for Business

Optimize your Facebook Business Page for growth and sales with strategic tweaks. Learn to engage your community, create captivating content, and refine strategies.

Read more

Stop wrestling with outdated social media tools

Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.

Schedule your first post
The simplest way to manage your social media
Rating