How to Add Social Media Icons to an Email Signature
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.

You've captured a stunning panoramic shot of a mountain range or a beautiful, wide photo of a sunset over the ocean, but when you go to post it on Instagram, the app forces you into a frustratingly tight crop. Suddenly, the epic scale is gone, the composition is wrecked, and the photo loses its impact. This guide will show you exactly how to get your landscape photos to fit on Instagram without sacrificing a single detail, using a couple of simple methods anyone can master.
First, it's helpful to understand why this happens. Instagram is a mobile-first app designed for vertical scrolling. Its entire layout is optimized for content that fits nicely on a phone screen held upright. Because of this, it has very specific rules for the shape - or aspect ratio - of the images you can post.
While you can post landscape-oriented photos, there's a limit. Instagram's maximum width for a landscape photo is an aspect ratio of 1.91:1. However, your DSLR, mirrorless camera, or even your smartphone typically shoots in a much wider format, like a 3:2 or 4:3 aspect ratio. When your photo is wider than Instagram's 1.91:1 limit, the app has no choice but to awkwardly crop in from the sides, cutting off key parts of your image.
This isn't just a technical annoyance, it can completely undermine your photography. Key elements on the left or right of your frame can get cut off, destroying the sense of balance and flow you worked so hard to compose. That's why simply uploading your original wide image and letting Instagram crop it is rarely a good option.
Luckily, you don't have to settle for clumsy, automatic crops. There are two primary solutions that millions of photographers and creators use to share their widescreen images on the platform, and both are easy to do with free mobile apps.
Choosing between them depends on the photo itself and the look you want for your grid. Let's walk through how to do both.
This is the quickest and most common way to get a rectangular photo onto Instagram. By adding space above and below your image, you force it into an Instagram-friendly shape - a 1:1 square or a 4:5 portrait - without cropping the photo itself. The result is a clean, cinematic look that nicely preserves the photographer's original vision.
White borders are the most popular choice as they blend seamlessly with Instagram's white interface, making your photo stand out while fitting into a perfectly composed grid. Black borders offer a more dramatic, moody feel.
You don't need fancy desktop software like Photoshop for this. Dozens of mobile apps can get this done in seconds. Here are instructions for a couple of the best ones.
Canva is amazing because you can start with a perfectly sized Instagram template, removing all the guesswork.
Google's Snapseed is a powerful and free photo editor that has a tool perfect for adding borders.
While the letterbox method is great for your grid, the swipeable panorama is fantastic for reader engagement. You take one long horizontal photo and slice it into multiple square images. When posted as a carousel, users can swipe through them to reveal the full, expansive scene. This is a very satisfying and immersive way to view a landscape photo on a phone.
This technique stops people mid-scroll and encourages them to interact with your post for longer, which can be great signals for the Instagram algorithm. It's particularly effective for ultra-wide panoramas that would look tiny and compressed in a letterbox format.
Again, you don't have to do this manually. There are apps designed specifically to slice photos for Instagram carousels. Some popular options are "Panorama Crop" or "PanoraSplit" on Android, and "Unsquared" or "Swipeable Panorama" on iOS.
The process is generally the same no matter which app you use:
With your images saved and correctly numbered, posting them is easy. The key is in the selection process.
Getting your photo to fit is just the beginning. To really make your landscapes stand out on a crowded platform like Instagram, keep these quick tips in mind.
Even if your primary goal is a landscape shot, challenge yourself to find a powerful vertical composition of the same scene. Turn your camera sideways and take a couple of shots. You may find that a vertical version captures a leading line or sense of scale in a completely new way. Plus, vertical images optimized for the 4:5 aspect ratio naturally take up more screen real estate, grabbing more attention.
A photo edited masterfully for a large computer monitor might look flat or drab on a tiny screen outside in the daylight. Always do a final mobile check before saving your photos. Screens on phones look less contrasty than laptops. Lightly increase the contrast, clarity, sharpness, or saturation just slightly for mobile viewing to ensure the details pop and it won't look washed-out.
Whether you choose to post with sleek white borders, moody black borders, or create immersive panorama carousels, consistency helps build a strong, recognizable brand or personal style. Sticking with one or two formatting methods helps create a cohesive grid that looks deliberate and professional, inviting more viewers to follow along.
You no longer need to sacrifice your landscape photography's composition to fit Instagram's rules. By using simple borders to frame your wide shots or by creating an immersive swipeable carousel, you have complete control over how your audience experiences your work, just as you originally intended it.
Of course, after you've perfectly formatted your photos, planning out how they'll look on your grid is the next step. In creating a beautiful and consistent feed, Postbase designed our visual content calendar specifically to solve this problem. With Postbase, you can see your entire week's posts at a glance, drag-and-drop your formatted landscapes to get an idea of how your grid will look before publishing. A great grid rarely happens by accident, it's a product of careful planning. Postbase makes it simple and easy to visually plan with confidence, so your images can have their greatest impact.
Enhance your email signature by adding social media icons. Discover step-by-step instructions to turn every email into a powerful marketing tool.
Learn how to add your Etsy link to Pinterest and drive traffic to your shop. Discover strategies to create converting pins and turn browsers into customers.
Grant access to your Facebook Business Manager securely. Follow our step-by-step guide to add users and assign permissions without sharing your password.
Record clear audio for Instagram Reels with this guide. Learn actionable steps to create professional-sounding audio, using just your phone or upgraded gear.
Add translations to Instagram posts and connect globally. Learn manual techniques and discover Instagram's automatic translation features in this guide.
Optimize your Facebook Business Page for growth and sales with strategic tweaks. Learn to engage your community, create captivating content, and refine strategies.
Wrestling with social media? It doesn’t have to be this hard. Plan your content, schedule posts, respond to comments, and analyze performance — all in one simple, easy-to-use tool.