Instagram Tips & Strategies

How to Make Landscape Photos Fit on Instagram

By Spencer Lanoue
October 31, 2025

You've captured a stunning panoramic shot of a mountain range or a beautiful, wide photo of a sunset over the ocean, but when you go to post it on Instagram, the app forces you into a frustratingly tight crop. Suddenly, the epic scale is gone, the composition is wrecked, and the photo loses its impact. This guide will show you exactly how to get your landscape photos to fit on Instagram without sacrificing a single detail, using a couple of simple methods anyone can master.

Why Instagram Crops Your Beautiful Landscape Photos

First, it's helpful to understand why this happens. Instagram is a mobile-first app designed for vertical scrolling. Its entire layout is optimized for content that fits nicely on a phone screen held upright. Because of this, it has very specific rules for the shape - or aspect ratio - of the images you can post.

While you can post landscape-oriented photos, there's a limit. Instagram's maximum width for a landscape photo is an aspect ratio of 1.91:1. However, your DSLR, mirrorless camera, or even your smartphone typically shoots in a much wider format, like a 3:2 or 4:3 aspect ratio. When your photo is wider than Instagram's 1.91:1 limit, the app has no choice but to awkwardly crop in from the sides, cutting off key parts of your image.

This isn't just a technical annoyance, it can completely undermine your photography. Key elements on the left or right of your frame can get cut off, destroying the sense of balance and flow you worked so hard to compose. That's why simply uploading your original wide image and letting Instagram crop it is rarely a good option.

The Two Best Methods for Sharing Landscape Photos on Instagram

Luckily, you don't have to settle for clumsy, automatic crops. There are two primary solutions that millions of photographers and creators use to share their widescreen images on the platform, and both are easy to do with free mobile apps.

  • Method 1: The "Letterbox" Method. This involves adding borders (usually white or black) to the top and bottom of your photo, effectively turning it into a square (1:1) or portrait (4:5) image. This preserves your photo's original wide composition within the new frame.
  • Method 2: The "Seamless Panorama" Method. This involves slicing your widescreen photo into two or more square images and posting them as a swipeable carousel. This creates an immersive experience that encourages engagement.

Choosing between them depends on the photo itself and the look you want for your grid. Let's walk through how to do both.

Method 1: Adding Borders (The "Letterbox" Trick)

This is the quickest and most common way to get a rectangular photo onto Instagram. By adding space above and below your image, you force it into an Instagram-friendly shape - a 1:1 square or a 4:5 portrait - without cropping the photo itself. The result is a clean, cinematic look that nicely preserves the photographer's original vision.

White borders are the most popular choice as they blend seamlessly with Instagram's white interface, making your photo stand out while fitting into a perfectly composed grid. Black borders offer a more dramatic, moody feel.

How to Add Borders Using Free Mobile Apps

You don't need fancy desktop software like Photoshop for this. Dozens of mobile apps can get this done in seconds. Here are instructions for a couple of the best ones.

Using Canva: Precise and Simple

Canva is amazing because you can start with a perfectly sized Instagram template, removing all the guesswork.

  1. Open the Canva app and tap the "+" icon to start a new design.
  2. Search for and select the "Instagram Post (Square)" template (1080 x 1080 pixels). This is often the best choice for a clean grid. You could also use the "Instagram Post (Portrait)" template (1080 x 1350 pixels).
  3. Leave the background of the template white (or change it to black if you prefer).
  4. Tap the "+" button in the bottom left, go to "Camera Roll," and select your landscape photo to add it to the design.
  5. Position and resize your photo on the white canvas. Center it so the white borders at the top and bottom are even.
  6. Once you're happy with the placement, tap the "Share" icon in the top right and save the image to your phone. You now have a perfectly formatted photo ready for Instagram.

Using Snapseed: Quick and Effective

Google's Snapseed is a powerful and free photo editor that has a tool perfect for adding borders.

  1. Open Snapseed and load the landscape photo you want to post.
  2. Go to Tools > Expand. This tool lets you add to the canvas around your image.
  3. At the bottom, make sure the color is set to White (or Black).
  4. The fun part: place one finger on the top edge and drag upwards to add a white border. Next, place your finger on the bottom edge and drag downwards to add another one.
  5. Do this until the overall shape looks roughly square. Snapseed shows you the final dimensions as you drag, so aim for a 1:1 ratio. Don't worry about being perfect, as long as the canvas is a square or a 4:5 portrait, Instagram won't crop it.
  6. Tap the checkmark to apply the changes, then Export the finished image to your phone.

Method 2: Creating a Seamless Panorama with Carousels

While the letterbox method is great for your grid, the swipeable panorama is fantastic for reader engagement. You take one long horizontal photo and slice it into multiple square images. When posted as a carousel, users can swipe through them to reveal the full, expansive scene. This is a very satisfying and immersive way to view a landscape photo on a phone.

This technique stops people mid-scroll and encourages them to interact with your post for longer, which can be great signals for the Instagram algorithm. It's particularly effective for ultra-wide panoramas that would look tiny and compressed in a letterbox format.

How to Split Your Panorama Photo

Again, you don't have to do this manually. There are apps designed specifically to slice photos for Instagram carousels. Some popular options are "Panorama Crop" or "PanoraSplit" on Android, and "Unsquared" or "Swipeable Panorama" on iOS.

The process is generally the same no matter which app you use:

  1. Open your chosen panorama splitter app and import your wide landscape photo.
  2. The app will ask you how many "tiles" or "slices" you want to make. For a standard 3:2 landscape photo, creating two square tiles is usually perfect. For a very long panorama, you might choose an option for three or four.
  3. The app will show you a "grid" preview overlaid on your photo, showing you exactly where the cuts will be made.
  4. Confirm the changes, and the app will save the series of images (e.g., "Photo 1 of 2" and "Photo 2 of 2") to your camera roll. It does this automatically so you don't mix up the order.

How to Post Your Carousel on Instagram

With your images saved and correctly numbered, posting them is easy. The key is in the selection process.

  1. Open Instagram and start a new post.
  2. On the screen where you select your media, tap the "Select Multiple" icon (it looks like a stack of squares).
  3. Now, tap on your sliced images in the correct numerical order. Tap on your first slice (your "1 of 2" image) first, then your second slice ("2 of 2"), and so on. The numbers Instagram displays on the thumbnails confirm the order. This is the single most important step!
  4. Tap "Next." You'll see a preview of your swipeable carousel. Go ahead and add any edits or filters you like.
  5. Add your caption, hashtags, and location, then hit "Share." Your followers will see an inviting panoramic photo that they can swipe through to see in its full glory.

Beyond Cropping: Pro Tips for Making Your Landscapes Shine

Getting your photo to fit is just the beginning. To really make your landscapes stand out on a crowded platform like Instagram, keep these quick tips in mind.

Think Vertically While Shooting

Even if your primary goal is a landscape shot, challenge yourself to find a powerful vertical composition of the same scene. Turn your camera sideways and take a couple of shots. You may find that a vertical version captures a leading line or sense of scale in a completely new way. Plus, vertical images optimized for the 4:5 aspect ratio naturally take up more screen real estate, grabbing more attention.

Edit for the Small Screen

A photo edited masterfully for a large computer monitor might look flat or drab on a tiny screen outside in the daylight. Always do a final mobile check before saving your photos. Screens on phones look less contrasty than laptops. Lightly increase the contrast, clarity, sharpness, or saturation just slightly for mobile viewing to ensure the details pop and it won't look washed-out.

The Power of Consistency

Whether you choose to post with sleek white borders, moody black borders, or create immersive panorama carousels, consistency helps build a strong, recognizable brand or personal style. Sticking with one or two formatting methods helps create a cohesive grid that looks deliberate and professional, inviting more viewers to follow along.

Final Thoughts

You no longer need to sacrifice your landscape photography's composition to fit Instagram's rules. By using simple borders to frame your wide shots or by creating an immersive swipeable carousel, you have complete control over how your audience experiences your work, just as you originally intended it.

Of course, after you've perfectly formatted your photos, planning out how they'll look on your grid is the next step. In creating a beautiful and consistent feed, Postbase designed our visual content calendar specifically to solve this problem. With Postbase, you can see your entire week's posts at a glance, drag-and-drop your formatted landscapes to get an idea of how your grid will look before publishing. A great grid rarely happens by accident, it's a product of careful planning. Postbase makes it simple and easy to visually plan with confidence, so your images can have their greatest impact.

Spencer's spent a decade building products at companies like Buffer, UserTesting, and Bump Health. He's spent years in the weeds of social media management—scheduling posts, analyzing performance, coordinating teams. At Postbase, he's building tools to automate the busywork so you can focus on creating great content.

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