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So, you want to make TikToks longer than 60 seconds. You've come to the right place. That once-firm minute-long ceiling is now a thing of the past, opening up a world of possibilities for deeper storytelling, detailed tutorials, and more engaging content. This guide will walk you through exactly how to create and upload videos up to 10 minutes long and provide actionable strategies to make sure those extra minutes actually keep your audience hooked.
If you feel like the maximum video length on TikTok is always changing, you're not wrong. The platform famous for its hyper-short, 15-second clips has continuously evolved to meet creator demands. Initially, the limit was a tight 15 seconds, which then expanded to 60 seconds. For a long time, that was the standard.
Then, in 2021, TikTok made a significant jump, rolling out a 3-minute video option. This was a game-changer for creators who felt constrained by the 60-second rule. It allowed for more in-depth content without needing "Part 2" videos. Shortly after, in 2022, they extended it again to a massive 10 minutes, putting TikTok in direct competition with platforms like YouTube for longer-form content consumption.
What does this mean for you? It means you have the flexibility to create the content that best serves your story and your audience, whether it’s a quick 30-second trend or a detailed 8-minute tutorial.
You have two main ways to create a longer TikTok: recording it directly within the app or uploading a video you’ve already edited. Both methods are straightforward.
If you prefer to shoot and edit all within one ecosystem, recording directly in TikTok is the way to go. The process is almost identical to recording a shorter video, with just one extra tap.
Many brands and creators prefer to shoot on a high-quality camera and edit their content in more advanced software like CapCut, Adobe Premiere Pro, or Final Cut Pro. This method gives you more creative control and is perfect for polished content. Uploading longer videos is just as easy.
Simply making your videos longer won’t automatically lead to more views or engagement. An audience accustomed to 15-second stimulation can be quick to swipe away if you don't hold their attention. Here’s how to make every second count.
With longer videos, the first three seconds are even more important. You need to give viewers a compelling reason to stick around. Don't waste time with long, branded intros.
Your hook should clearly communicate the value or entertainment the viewer will get by watching the entire video.
Longer videos need structure. Unlike a quick trend, you can't just wing it. Before you press record, have a clear beginning, middle, and end in mind.
A static, single-shot video for 5 minutes can be boring. Keep things visually interesting to prevent viewers from losing focus.
Not every idea warrants a 10-minute video. Save your longer time slots for content that truly benefits from the extra space. Here are some ideas:
Making a TikTok longer than 60 seconds is technically simple, but doing it effectively requires a strategic approach. By focusing on a strong hook, a clear narrative, and dynamic visuals, you can leverage the platform's extended runtimes to build a more engaged community and share more valuable content.
As you get comfortable creating more of this content for TikTok, Reels, and YouTube Shorts, you'll find that managing your publishing schedule becomes more involved. At Postbase, we designed a simple, modern platform built from the ground up for today's video-first social media. Our visual calendar allows you to plan and see all your short-form videos across every platform in one place, while our reliable scheduling tools make it easy to post consistently without the headache of switching between countless apps.
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