How to Make a Public Figure Page on Facebook

Creating a Facebook Page for yourself is the first step to building a professional online presence and connecting directly with your audience. A Page elevates you from a personal user to a public brand, opening up tools that help you grow, engage, and understand your followers. This guide will walk you through setting up your Public Figure page from scratch and share the strategies you need to make it successful.

Why You Need a Public Figure Page, Not a Personal Profile

You might be tempted to just use your personal Facebook profile to build your brand. It's what you know, and all your friends are already there. But a personal profile has major limitations that a Facebook Page solves. Using a Page is the professional way to build an audience for a good reason.

Here's what you get with a Page that you can't with a Profile:

• Unlimited Followers: A personal profile caps out at 5,000 friends. A Page has no limit on the number of people who can "Like" or "Follow" it, allowing for limitless audience growth.
• Access to Facebook Insights: A Page gives you access to a powerful analytics dashboard. You can see who your audience is (age, gender, location), which posts perform best, when your followers are online, and how people are finding you. This information is gold for refining your content strategy.
• Professional Tools: Pages allow you to run ads to reach new people, schedule posts in advance, link to other social media accounts, and add a call-to-action button (like "Shop Now" or "Contact Us") right at the top of your page.
• Clear Separation: Keep your personal life separate from your public brand. A Page allows you to manage your public persona without having to "friend" professional contacts or fans on your private profile. You control who sees your family photos versus who sees your brand updates.
• Legitimacy and Discoverability: A designated Public Figure page looks more official and is easier for people to find through Facebook search. Choosing the right category helps Facebook show your page to users who are likely to be interested in your content.

In short, a profile is for your friends and family. A page is for your fans and future audience.

Step-by-Step: How to Create Your Facebook Public Figure Page

Setting up your page is a straightforward process that only takes a few minutes. All you need is an existing personal Facebook profile to act as the administrator. No one will see your personal profile through your page unless you want them to.

Step 1: Get to the "Create a Page" Screen

First, log in to your personal Facebook account. On the left-hand menu of your feed, click on "Pages." On the pages screen, you'll see a button near the top left that says "+ Create new Page." Click it.

Step 2: Enter Your Basic Page Information

You'll now see a page creation screen with a preview on the right. You need to fill in three key fields:

• Page name: This should be your public name. Keep it simple and recognizable - just your first and last name is perfect for a public figure. Consistency is important, so try to use the same name you use on other social media platforms like Instagram or X.
• Category: This is an important one. Start typing "Public figure" and select it from the dropdown. You can add up to three categories, so if something else fits - like "Author," "Musician/Band," "Entrepreneur," or "Blogger" - add that too. The category helps people find you and tells Facebook what your page is about.
• Description (Bio): This is your mini elevator pitch. In a sentence or two, explain who you are and what you do. What can people expect from following your page? Make it clear and compelling. You can always edit this later, so don't overthink it for now.

Once those fields are filled, a blue "Create Page" button will activate at the bottom. Click it to bring your page to life.

Step 3: Add Your Profile Picture and Cover Photo

After your page is created, Facebook will immediately prompt you to add your visuals. Don't skip this! A page without a profile picture looks unfinished and untrustworthy.

• Profile Picture: Use a clear, high-quality headshot where your face is easily visible. This photo will appear as a small circle next to all your posts and comments, so it should be instantly recognizable as you. The ideal size is at least 180x180 pixels.
• Cover Photo: This is the large banner image at the top of your page. It's a great opportunity to show off your personality or professional focus. You could use a photo of you "in action" (speaking on stage, working in your studio), a well-designed graphic with your website or motto, or a shot promoting your latest project. The recommended size is 851x315 pixels for desktops.

Optimizing Your Page for Growth and Engagement

Your page exists, but now it's time to set it up for success. Completing all the available information sections not only makes your page look professional but also helps Facebook understand it better, which can lead to better visibility.

Complete Every Section of Your "About" Page

Under your page's settings, you'll find various fields to fill out. The more you complete, the better.

• Add Your Website: The first and most important link to add. Send people directly to your personal site, store, or portfolio.
• Contact Information: Add a public email address or phone number if you want people to be able to contact you for business inquiries.
• Connect other social accounts: Add links to your Instagram, X, TikTok, LinkedIn, or YouTube profiles. This helps your audience connect with you everywhere.

Set Your Custom Page URL (Vanity URL)

When you first create a Page, it gets a long, clunky URL with a string of numbers. You should change this immediately. A custom URL (like facebook.com/YourName) looks much cleaner, is easier to remember, and solidifies your brand identity. You can set this up in your Page Settings under "General." Look for "Username" and set it to a professional handle that matches your other social media accounts.

Choose an Action-Oriented CTA Button

Right under your cover photo, you can add a Call-to-Action (CTA) button. This gives visitors a clear next step. You can choose from options like:

• "Follow"
• "Visit Group"
• "Watch video"
• "Learn more" (links to a website)
• "Contact us"
• "Sign Up" (great for email newsletters)
• "Book Now"

Select the one that best aligns with your main goal. For most public figures, "Follow" is a great start, but if you're trying to grow an email list, "Sign Up" can be more powerful.

Pin Your Best Post

Do you have a post that perfectly introduces who you are? Or one that announces a big project? You can "pin" any post to the top of your page, so it's the very first thing visitors see when they land on your feed. A good pinned post might be an introductory video, a link to your most popular article, or details about an upcoming event. To pin a post, just click the three little dots on the top right of a published post and select "Pin to top of page."

Building Your Audience and a Strong Content Strategy

Your page is set up and fully optimized. Now, the real work begins: growing your following and posting great content. Building a brand takes consistency and genuine connection.

Initial Audience Growth

You have to start somewhere. The easiest way to get your first followers is by leveraging your existing network.

Invite friends from your personal profile. Facebook offers a tool that lets you invite your personal friends to like your new Page. Start by inviting colleagues, collaborators, and anyone you know who would genuinely be interested in your public work. Don't invite everyone - you want your starting audience to be engaged.

Promote your new page everywhere. Add a link to your Facebook Page in your email signature, on your website or blog's homepage, and in the bios of your other social media profiles. Announce the new page to your followers on Instagram, X, or LinkedIn and invite them to follow you on Facebook as well.

Your Content Strategy as a Public Figure

People follow public figures for a reason: they want a connection. Your content should offer a mix of professional value and personal authenticity.

• Go Behind the Scenes: Don't just post final, polished work. Show the process. Share photos from your workspace, talk about the challenges you're facing on a project, or share a blooper reel. This kind of content feels exclusive and builds a deeper connection.
• Use Video - Especially Reels and Live: Video is king on Facebook. Short-form video (Reels) is great for showing your personality, sharing quick tips, or creating 'a day in the life' style content. Facebook Live is perfect for Q&,As, real-time event streaming, and making raw, direct announcements without a "filter."
• Ask Questions: Don't just talk *at* your audience. Ask for their opinions. Pose questions related to your field, ask for feedback on an idea, or create polls. Your posts should feel like the start of a conversation, not a press release.
• Be Consistent: You don't have to post every single day, but you should create a schedule you can stick to. Whether it's three times a week or five, a consistent presence keeps your page alive in the feed and gives your audience something to look forward to.

Final Thoughts

Creating your Facebook Public Figure Page is the foundational step in a much larger brand-building process. By following these steps to set it up properly and optimizing it fully, you create a professional home for your audience to gather. The real growth comes from consistently showing up with authentic, valuable content that allows your followers to get to know, like, and trust you.

Maintaining that consistency, especially across different platforms and for busy public figures, can be challenging. A lot of that work involves juggling what to post and when. For that reason, we built Postbase with a clean visual calendar that makes it easy to plan and schedule your content weeks or months in advance. Because we designed it for the modern internet, it's built from the ground up to seamlessly handle today's most important formats, like video for Reels, so you can manage your entire presence from one organized place.