How to Make a Featured Post on a Facebook Page

Making a post featured on your Facebook Page is one of the quickest ways to ensure your most important message gets seen. It's essentially pinning that content to the very top of your page's feed, making it the first thing visitors see when they land on your profile. This article will show you exactly how to feature a post on your Facebook page, explain why it's a smart strategic move, and offer some best practices for choosing the right content to spotlight.

What Exactly Is a Featured Post on Facebook?

Think of the Featured Post - also known as a Pinned Post - as the digital equivalent of the prime display space in a retail store. It's the first post visitors notice when they land on your business page's home or posts tab. Instead of getting buried in your chronological feed, this one post stays put right at the top. This gives you direct control over the first impression your audience gets, allowing you to highlight your most valuable, timely, or engaging content for as long as you want.

Facebook makes it obvious by adding a small "PINNED POST" label, so everyone knows it has been placed there intentionally. You can only feature one post at a time, which makes your choice that much more important. Pinning a new post will automatically replace whatever was pinned before it, so it's a dynamic space for your best content.

The Strategic Value: Why You Should Feature Posts

Beyond simply keeping important information at the top, featuring posts is a powerful tool in your social media strategy. It helps you accomplish specific business goals without spending a dime on ads. Here are a few ways brands use featured posts to great effect.

Drive Attention to Time-Sensitive Information

This is the most common and practical use of the feature. If you have an important, time-sensitive announcement, featuring it is the best way to maximize its visibility.

• Promotions and Sales: A retail shop could feature a post detailing its weekend flash sale, including the discount code and a direct link to the sale section on its website.
• Events: A local brewery could feature its event post for an upcoming Oktoberfest celebration, complete with the date, time, and a link to buy tickets.
• Breaking News or Updates: A service-based business experiencing a temporary outage could feature a post explaining the situation and providing updates to reduce customer support inquiries.

Showcase Your Best Content and Social Proof

Every brand has that one piece of content that crushed it - tons of likes, comments, and shares. Don't let it fade away. Featuring a high-performing post acts as powerful social proof for new visitors.

• Viral Videos or Memes: If you created a Reel that resonated with your audience, featuring it shows new visitors that your page produces content people love.
• Rave Reviews or Testimonials: Sharing a screenshot of a 5-star review or a glowing customer email and then featuring it can build trust instantly.
• User-Generated Content (UGC): A travel company might feature a stunning photo a customer took on one of their tours, crediting them and showing what the experience really looks like.

Generate Leads and Push Key CTAs

Your featured post is prime real estate for your most important call-to-action (CTA). What's the one action you want visitors to take above all else?

• Lead Magnets: A marketing agency could feature a post promoting a free downloadable template, with a clear link to a landing page where users can exchange their email for the resource.
• Webinar Sign-ups: A software company could feature its registration post for an upcoming educational webinar, making it simple for interested followers to sign up.
• Newsletter Growth: An e-commerce brand might feature a post encouraging people to join their email list to get 15% off their next purchase.

Communicate Foundational Brand Information

New visitors arrive on your page every day. A featured post can be your chance to introduce them to your brand, mission, or core offerings quickly.

• Welcome Video: A short video from the founder explaining what your business is all about can create a personal connection right away.
• FAQs: A local restaurant that always gets asked about its hours and reservation policy can feature a visually appealing graphic that answers those questions upfront.
• "About Us" Post: A non-profit could feature its mission video or a post that tells the story of why the organization exists.

How to Make a Post Featured on Your Facebook Page: A Step-by-Step Guide

Luckily, the process of featuring a post is incredibly straightforward. You can feature a post you've just published or one that already exists somewhere on your timeline. Here's how you do it, step by step.

Step 1: Navigate to Your Facebook Business Page

First, log in to the Facebook account that has administrative access to your Page. Then, go directly to your Business Page.

Step 2: Find the Post You Want to Feature

Scroll through your feed to find the post you want to place at the top of your page. If you're creating a new one specifically for this purpose, go ahead and publish it first. You can't pin a scheduled draft, the post must be live on your page before you can feature it.

Step 3: Click the Three-Dot Menu on the Post

In the top-right corner of the post you've selected, you'll see three horizontal dots (☰). Clicking this will open a dropdown menu with several options for that specific post.

Step 4: Select "Pin to Top of Page"

From the dropdown menu, click on the option that says "Pin to top of page" or a similar variation like "Pin to featured." Facebook sometimes slightly adjusts the wording, but the meaning is the same. After clicking, Facebook will automatically reload the page.

Step 5: Confirm Your Post is Featured

Your chosen post will now appear at the very top of your feed with a small thumbtack icon and the label "PINNED POST." That's it! Your post is now featured and will remain there until you unpin it or choose to pin another one.

How to Unpin a Featured Post

When your featured post is no longer relevant - for example, if a sale has ended - you'll want to remove it from the top of your page. The process is just as easy.

1. Go to your featured post at the top of your page.
2. Click the same three-dot menu (☰) in the top-right corner of the post.
3. Select "Unpin from top of page."

The post will now return to its original chronological spot in your feed, and your page won't have a featured post until you decide to pin another one.

Best Practices: How to Choose the Right Post to Feature

Just because you can feature any post doesn't mean you should. The content you choose for that top spot needs to earn its place. Here are a few principles to guide your selection.

1. Use High-Quality, Attention-Grabbing Visuals

Your featured post must stop the scroll. A blurry photo or a text-only post is easy to scroll past. Opt for crisp, high-resolution images, cleanly designed graphics, or a compelling video. Short-form video - especially Reels - can be particularly effective as featured posts because they are designed to grab attention quickly.

2. Have One Clear, Obvious Call-to-Action (CTA)

Avoid ambiguity. Your featured post should guide the user toward a single, specific action. Don't ask them to "Sign up for our newsletter, check our site, and follow us on TikTok." Pick one primary goal.

• Good: "Click the link to get your free guide now!"
• Confusing: "Learn more about us, check our other posts, and let us know your thoughts."

3. Write a Strong Opening Line

The first one or two sentences are what people see before they might have to click "See More." Make them count. Start with an engaging question, a surprising statistic, a bold statement, or a direct benefit to the reader.

Example: Instead of "We have a sale this weekend," try "Your chance to get 50% off everything ends Sunday. Don't miss out."

4. Keep it Updated

The biggest mistake brands make is the "set it and forget it" approach. A featured post about a Christmas sale that's still pinned in March looks unprofessional and signals that nobody is actively managing the page. If your evergreen post has a link to your website, periodically check that the link still works.

5. Ask for Engagement

A great way to boost your post's reach is by inviting people to interact. A pinned post with lots of comments and shares looks more authoritative. End your caption with a question or a prompt that encourages conversation. For example, "What's your favorite way to use our product? Comment below!"

Common Mistakes to Avoid

While featuring a post is simple, a few common slip-ups can undermine its effectiveness. Here's what to watch out for:

• Outdated Information: The most common error. Featuring a post about an event that has already passed or a sold-out product is a bad look.
• Broken Links: Always double-check your links. A featured post driving traffic to a 404 error page is a wasted opportunity.
• Low-Quality Media: Stretched, pixelated, or poorly lit photos and videos will reflect badly on your brand.
• No Clear Purpose: Pinning a random post without a strategic goal won't help your business. Ask yourself: "What do I want people to do or feel after seeing this?"

Final Thoughts

Featuring a post on your Facebook page is a small action with a big impact. It enables you to control the narrative, direct traffic, and make sure your most vital message cuts through the noise of a busy feed. By following these simple steps and strategic best practices, you can turn that prime digital real estate into a powerful driver for your brand's goals.

Of course, having a solid featured post is only part of maintaining a strong social media presence. Staying consistent and organized is what separates a good page from a great one. We built Postbase to make that part easier. With our visual calendar, we plan out all of our content - including potential posts we might want to feature - weeks in advance. It helps us see the complete picture and ensure our strategy is cohesive, not just a series of random posts.