How to Link a Website on TikTok

Adding a clickable website link to your TikTok profile is one of the most effective ways to drive traffic from the platform, but figuring out how to do it isn't always straightforward. This guide will walk you through the exact steps to add a professional, clickable link to your bio, explain the requirements, and show you how to get the most out of that valuable piece of digital real estate.

Why a Link in Your TikTok Bio is a Game-Changer

Before we get into the "how," let's quickly cover the "why." Your TikTok bio link is the only place on your main profile where you can place a clickable URL. This makes it an incredibly important bridge between your TikTok presence and your broader business goals. It's the primary tool for converting a casual video viewer into a potential customer, a blog reader, an email subscriber, or a follower on another platform.

Without that link, you’re missing the chance to:

• Drive sales for your products or services.
• Increase traffic to your blog or personal website.
• Build your email list by linking to a sign-up form.
• Cross-promote your other social media accounts like Instagram or YouTube.
• Share affiliate links and create another income stream.

In short, a bio link turns your TikTok profile from just a content hub into a powerful marketing funnel.

The #1 Prerequisite: Get a TikTok Business Account

Here’s the simple truth that solves most of the confusion around this topic: the ability to add a clickable website link to your bio is a feature of TikTok Business Accounts. Personal accounts do not have this option.

Fortunately, switching to a Business Account is completely free, easy to do, and takes less than a minute. Millions of creators of all sizes use them.

Debunking the 1,000 Follower Myth

You may have heard that you need 1,000 followers to add a website to your bio. This is one of the most persistent myths on the platform. This information is outdated. In the past, this was a requirement, but TikTok has since changed its policy. Today, the only thing you need is a Business Account, regardless of your follower count. You can have zero followers and still add a link if you switch your account type.

How to Switch to a TikTok Business Account (Step-by-Step)

Ready to make the switch? It only takes a few taps. Here’s how to do it:

1. Go to Your Profile: Open the TikTok app and tap on the "Profile" icon in the bottom-right corner.
2. Open Settings: Tap the three horizontal lines (the "hamburger menu") in the top-right corner to open your "Settings and privacy" menu.
3. Navigate to Account: In the menu, tap on "Account."
4. Initiate the Switch: Tap on "Switch to Business Account" and then hit "Next."
5. Choose Your Category: TikTok will ask you to choose a category that best describes your account (e.g., E-commerce, Media & Entertainment, Personal Blog). This helps TikTok understand your niche and provide relevant tips and sounds. Pick one that feels right - it doesn't have a major impact.
6. Add an Email (Optional but Recommended): You'll have the option to add a publicly visible email address to your profile. This is great for business inquiries.

That's it! Your account is now a Business Account. Along with the website link feature, you also get access to detailed analytics on your video performance, follower demographics, and profile views.

A Quick Note on Sound Usage: The one main difference with a Business Account is your access to TikTok's general music library. To comply with copyright laws, Business Accounts are restricted to the Commercial Music Library, which contains over a million royalty-free sounds for marketing use. While you won’t have access to every trending pop song, this library is massive and full of sounds you can safely use to promote your brand without worrying about legal issues.

How to Add Your Website Link to Your TikTok Bio

Now that you have a Business Account, the "Website" field will be available on your profile. Adding your link is the easy part.

1. Go to Your Profile: Head back to your main profile page.
2. Tap "Edit profile": You'll see this button right below your follower count.
3. Find the "Website" Field: Scroll down a bit in the editing menu. Below your "Username" and "Bio," you should now see a field labeled "Website."
4. Add Your Link: Tap on the field and paste the full URL of your website. Make sure to include the https:// or http:// part.
5. Save Your Changes: Tap "Save" in the top-right corner.

Go back to your profile, and you should now see a clean, clickable link sitting right above your video grid. Give it a tap to make sure it works correctly!

Strategies for Making the Most of Your Bio Link

Just having a link isn't enough, you need a strategy to get people to click it. Simply leaving a link there and hoping for the best won't get you far. Here are some actionable ways to maximize the power of your new bio link.

1. Use a "Link-in-Bio" Consolidation Tool

You probably have more than one place you want to send your audience - your online store, your latest blog post, your Instagram page, your email newsletter sign-up. Instead of constantly swapping out the single URL in your bio, you can use a free "link-in-bio" tool.

Services like Linktree, Beacons, Koji, or Carrd create a simple, mobile-friendly landing page where you can host multiple links under one main URL. You put this single URL in your TikTok bio, and when a user clicks it, they’re greeted with a menu of all your important destinations. It’s an elegant solution to the one-link problem.

This allows you to promote your entire online ecosystem without confusing your audience or forcing you to choose just one priority link.

2. Create a Strong Call-to-Action (CTA)

Your followers aren't mind-readers. You need to actively tell them to check out a link and give them a reason why. This is called a call-to-action (CTA).

You can include CTAs in several places:

• Verbally in Your Videos: As you sign off, say something like, "For the full recipe, tap the link in my bio!" or "This product drops tomorrow. Get on the waitlist with the link in my profile."
• On-Screen Text: Use TikTok's text overlay feature to add a visual cue like "Link in Bio" with an arrow pointing toward where your profile picture is.
• In Your Video Captions: Reinforce your verbal CTA with a written one in the caption. A simple "🔗 Link in bio to learn more" works perfectly.

3. Promote Your Link in Your Bio Text

Don't forget about the text in your bio itself. Use a portion of your bio to point directly to the clickable link. Use emojis to draw the eye downwards.

For example:

👇 Shop my handmade creations!

👇 Grab my FREE social media checklist!

👇 Click here for all my free resources

4. Align Your Content with Your Link

For the best results, your videos should be thematically related to what you're promoting in your bio. If your content is about cooking, a link to your recipe blog makes perfect sense. If your videos are showing off products you've made, a link to your Etsy shop will see a lot more traffic.

If you're running a temporary campaign or a sale, create a series of TikToks centered on that promotion and temporarily change your bio link to go directly to the sale page. Making the user journey as smooth and relevant as possible dramatically increases your chances of a conversion.

Final Thoughts

Getting a clickable link on TikTok is simpler than most people think. By switching to a free Business Account, any creator - regardless of follower size - can unlock this ability and start turning their views into valuable website traffic. Combine that with a clear call-to-action and a smart link-in-bio strategy, and you have a powerful tool for growing your brand beyond the platform.

Of course, once you have that link in place, driving consistent traffic to it means having a steady stream of content going out. At Postbase, we built our platform for how social media works today, with an unmatched focus on short-form video. Our visual calendar and rock-solid scheduling for TikToks, Reels, and Shorts help you plan and publish consistently, so you can keep your audience engaged and clicking that all-important link in your bio.