How to Link to a Specific Facebook Post

Trying to point someone to a specific Facebook post can feel surprisingly clunky, especially when you need a clean URL to use in an email, blog, or another social platform. You just want the direct link, and this guide will show you precisely where to find it. We’ll cover how to grab a direct link from a desktop or your smartphone for any type of post, and explore a few smart ways to use those links to grow your audience.

Why Even Bother with a Direct Link?

Before we get to the how-to, let's talk about the why. A direct link to a Facebook post is more than just a URL, it’s a versatile marketing asset. Grabbing the specific link allows you to direct traffic exactly where you want it to go, bypassing the noisy News Feed and focusing attention on a single piece of impactful content.

Here are a few scenarios where having a direct link is a game-changer for marketers, content creators, and brand builders:

• Email Newsletters: Instead of just saying "Follow us on Facebook," you can link directly to a high-engagement post, a special announcement, or an ongoing discussion, giving your subscribers a reason to click.
• Blog Content: You can embed your best Facebook posts or simply link to them to provide social proof, cite examples, or continue a conversation started in your article.
• Cross-Platform Promotion: Share a link to a thought-provoking Facebook discussion on X, Threads, or LinkedIn to bring conversations and followers from one platform to another.
• Customer Support: Has a customer asked a question you already answered in a detailed Facebook post? Send them the direct link for a quick, helpful, and public-facing response.
• Digital Portfolios or "Best Of" Guides: You can curate a list of your most popular or valuable posts for new followers or clients to browse, showcasing your best work.

Simply put, knowing how to link to a specific post allows you to integrate your Facebook content into your broader marketing strategy, breaking it out of the walled garden of the platform itself.

How to Get the Link to a Specific Facebook Post (Desktop Version)

Finding the post URL on a desktop or laptop is thankfully quite simple once you know where to click. There are a couple of ways to do it, but one method is almost universally faster and easier than the rest.

The Timestamp Trick: Your Quickest Method

Every single post and comment on Facebook has a timestamp indicating when it was published (e.g., "5h," "July 15 at 10:30 AM," or "Yesterday"). This timestamp isn't just text, it’s a clickable permalink that leads directly to that specific post.

Here’s how to use it:

1. Find the Facebook post you want to link to. It can be on your News Feed, on a Page, or in a Group.
2. Locate the timestamp. It’s usually found right below the name of the person or page who posted it, next to the small globe or "friends" icon that indicates privacy.
3. Click on that timestamp.
4. A new browser tab or window will open, displaying only that specific post. The URL in your browser's address bar is the direct link to the post.
5. Copy the URL from the address bar. That's it! You now have the direct link to share anywhere you need.

This method strips away all other distractions from the News Feed and presents a clean view of just that post and its comments. It's the most reliable way to get a clean, direct link.

Finding the Link for Different Types of Posts

While the timestamp method works for nearly everything, here’s a quick breakdown confirming it works for different post types you’ll encounter.

Posts on a Person's Profile or a Business Page

For any standard text, link, or photo update on a personal profile or a business Fan Page, the timestamp click is the best approach. You’ll find it directly under the name, as described above.

Posts Within a Facebook Group

It works exactly the same way in Facebook Groups. Find the post you want to feature, click its timestamp, and copy the URL from the new page that loads. Do keep in mind, however, the group's privacy settings. If the post is in a private group, only other members of that group will be able to view the link. We'll touch more on this in a bit.

A Specific Photo or Video

If you click on a photo or a video within a post, it will often open in Facebook's "theater" or media viewer, which has a different URL. This URL will also work, but for consistency and getting a URL that includes the original caption and comments, it's still best to go back to the original post view and click the timestamp. If the photo or video is the entire post, clicking the timestamp is still the most direct route.

Grabbing a Facebook Post Link on Mobile (iOS and Android)

Finding a post link on the mobile app is just as easy, but the process is slightly different. The timestamp is still there, but it’s not always clickable in the same way it is on desktop. Instead, you’ll use the "Share" menu.

Here’s the foolproof method for the Facebook app:

1. Open the Facebook app on your iPhone or Android device and navigate to the post you want the link for.
2. Look for the Share button, typically located at the bottom right corner of the post, next to "Like" and "Comment."
3. Tap the Share button. This will bring up a menu with several options like "Share to your story," "Send in Messenger," etc.
4. In this menu, look for an option that says "Copy Link." On some devices or app versions, you might need to tap "More options..." or scroll to find it.
5. Tap Copy Link. The URL for the post is now copied to your device's clipboard. You can paste it into an email, a notes app, text message, or anywhere else you need it.

This method works flawlessly for posts, videos, and photos across personal profiles, pages, and groups (keeping privacy settings in mind). It's the universal mobile solution.

A Quick Word on Privacy Settings

This is a small but critical detail that many people miss: a link does not override a post's privacy settings. Just because you have a direct link doesn't mean everyone can see it.

Here's how it breaks down:

• Public Posts: If a post's privacy is set to "Public" (often indicated by a globe icon), anyone in the world with the link can view it, even if they don't have a Facebook account. This is ideal for content you want to share widely.
• Friends Only Posts: If a post is set to "Friends," only the author's direct Facebook friends will be able to see it, provided they are logged into their own Facebook account. Anyone else who clicks the link will see an error message.
• Private Group Posts: If the post is in a "Private" or "Closed" Facebook Group, only members of that specific group who are logged into Facebook will be able to view the content. The link will be broken for anyone outside the group.

Before you share a link in a blog post or an email newsletter, always double-check that the source post is set to Public. Otherwise, most of your audience won’t be able to access it, and your efforts will lead to dead ends.

Smart Ways to Use Your Facebook Post Links

Now that you’re an expert at grabbing post links, you can start using them strategically to improve your marketing and content distribution. Here are a few creative and actionable ideas.

Embed a Post Directly in Your Website or Blog

Did a post receive wonderful comments and engagement? Don't just copy and paste it - embed it. Many website builders (like WordPress and Squarespace) allow you to simply paste a Facebook post URL directly into the editor, and it will automatically render the post in a beautiful, interactive format. This is fantastic social proof and can make your blog feel more dynamic.

Drive Newsletter Engagement

Tease a discussion in your email newsletter. For example, instead of writing a long segment on a topic, write a short intro and then say, "We had a fantastic conversation with our community about this exact topic over on Facebook. Click here to see what people had to say and add your own thoughts!" Then, drop in your direct link. This encourages clicks and drives your email subscribers to become active members of your social community.

Cross-Promote Content Like a Pro

Leverage the audience of one platform to build another. If you've posted a valuable tutorial video on your Facebook Page, don't just hope your followers on X or LinkedIn see it. Grab the direct link and post it on your other channels with a caption like, "Launched a new video tutorial over on our Facebook Page today! Here’s a peek at how it works [Direct Link to Facebook]."

Create an Evergreen Content Hub

Comb through your Facebook analytics and identify your top-performing posts from the last year - the ones with the most shares, comments, and positive reactions. Grab the links to each of these posts and compile them into a simple blog post or a page on your website titled "Our Most Popular Posts of the Year." This gives new followers a curated "best of" list and breathes new life into your most successful content.

Final Thoughts

Finding the direct URL for a specific Facebook post is a straightforward process once you know the small tricks - like clicking the timestamp on desktop or using the share button on mobile. By following these steps, you can easily reference, share, and repurpose your best content across your entire digital presence.

As we plan and schedule content, it’s helpful to see our top-performing posts so we know which ones are worth grabbing the link for and sharing again. That’s why we built Postbase with a clear, visual calendar and straightforward analytics that show what resonates with your audience - making it easy to spot your A+ content and get more mileage out of it without guessing.